Purdue University Fort Wayne Brand Guidelines

Purdue University Fort Wayne-registered logos and wordmarks should not be inverted.

The typeface used for the 'Feel the Rumble' campaign is United Sans Condensed Black. The secondary font is Helvetica Neue. The secondary font is for use only in 'Feel the Rumble' campaign messaging and is not a replacement for Myriad Pro. When utilizing the Golden background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in White and 'RUMBLE' is in Black. When utilizing a black or dark-gray background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in Golden and 'RUMBLE' is in White.

The Feel the Rumble mark should not be used with the University signature logo or spirit marks, but may be used in conjunction with other athletics marks (i.e. the primary athletic mark and the Feel the Rumble mark).

When using the signature logo, the ® placed after 'University' is mandatory. No 'TM' is needed after Fort Wayne.

The placement of surrounding elements (text, photos, and other graphic elements) must respect the clear-space guidelines. The distance of the clear space is proportional and must always equal or exceed the height of the W in 'WAYNE.' The signature logo must be at least 1-inch wide.

There is no all-gold signature logo.

When using the monogram, the words 'Purdue Fort Wayne™' must be legible and present on the product, merchandise, design, or uniform.

Vintage marks should be used selectively and should never replace the primary marks. Do not use the vintage Mastodon icon (116-120) on athletics team uniforms. Use the primary logo or icon instead.

The ® and TM must be included on all promotional and retail products. The marks can be done in any size that best fits the needs of the overall design. The marks can appear in a tonal application.

No alterations or overlaying graphics to seal are permitted (no borders/decorations, nothing may touch the seal).

No use of current players' name, image, or likeness is permitted on commercial products in violation of NAIA/NCAA rules and regulations.

No references to alcohol, drugs, or tobacco-related products may be used in conjunction with university marks.

At no time should anything be placed over Purdue University Fort Wayne registered logos and wordmarks.

Purdue University Fort Wayne-registered logos and wordmarks should not be used in any other color combination than those specifically on the logo sheet. With limited approval from Trademarks and Licensing, other color exceptions may be acceptable (e.g., tonal applications).

Purdue University Fort Wayne-registered logos and wordmarks should not be outlined in any way other than those specifically on the logo sheet.

Purdue University Fort Wayne-registered logos and wordmarks should not be used as an outline.

Do not fill the Purdue University Fort Wayne registered logos and wordmarks with a gradient or pattern.

Do not add additional elements to Purdue University Fort Wayne-registered logos and wordmarks.

Do not italicize the wordmarks.

Do not crop the Purdue University Fort Wayne-registered logos and wordmarks in any way if space allows for a full application of the marks.

When using the Icon, 'Purdue Fort Wayne™' must be legible and present on the product, merchandise, design, or uniform.

Do not use the Purdue University Fort Wayne-registered logos to replace a letter in a word or phrase.

Co-branded logos for individual schools, colleges, or units must be provided by the respective school, college, or unit, rather than being created by individual units or external suppliers.

Do not reproduce ANY Purdue Fort Wayne logo on a red or royal blue background.