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Purdue University Brand Guidelines

Location

West Lafayette, IN

Established

1869

Mascot

Boilermakers

Code

PUR_NCAA

League

NCAA

Licensing Agency

CLC

Purdue University

Official Brand Colors

Official Color Palette

Logos & Marks

Primary LogoLast Updated : 5/22/2026

Primary LogoLast Updated : 5/22/2026

Primary LogoLast Updated : 5/22/2026

Primary LogoLast Updated : 5/22/2026

Primary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, full color variant, cell 26

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, gold outline on black variant, cell 27

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, black and white variant, cell 28

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, white outline on black variant, cell 29

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, gold and black variant, cell 30

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, gold outline on black variant, cell 31

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, black outline variant, cell 32

Secondary LogoLast Updated : 5/22/2026

Purdue Pete mascot, white outline on black variant, cell 33

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, full color variant, cell 34

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, gold outline on black variant, cell 35

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, black and white variant, cell 36

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, white outline on black variant, cell 37

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, gold and black variant, cell 38

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, gold outline on black variant, cell 39

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, black outline variant, cell 40

Secondary LogoLast Updated : 5/22/2026

Purdue Pete golf mascot, white outline on black variant, cell 41

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, vertical, black/gold on white variant, cell 83

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, vertical, gold/white on black background variant, cell 84

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, vertical, black/white on white variant, cell 85

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, vertical, gold on black background variant, cell 86

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, vertical, white on black background variant, cell 87

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, horizontal, black/gold on white variant, cell 88

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, horizontal, gold/white on black background variant, cell 89

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, horizontal, black/white on white variant, cell 90

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, horizontal, gold on black background variant, cell 91

Secondary LogoLast Updated : 5/22/2026

Purdue University signature, horizontal, white on black background variant, cell 92

Secondary LogoLast Updated : 5/22/2026

University Seal, gold variant, cell 93

Secondary LogoLast Updated : 5/22/2026

University Seal, black variant, cell 94

Secondary LogoLast Updated : 5/22/2026

University Seal, white knockout variant, cell 95

Secondary LogoLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

WordmarkLast Updated : 5/22/2026

Purdue script, black with gold outline variant, cell 74

WordmarkLast Updated : 5/22/2026

Purdue script, gold outline variant, cell 75

WordmarkLast Updated : 5/22/2026

Purdue script, black on gold background variant, cell 76

WordmarkLast Updated : 5/22/2026

Purdue script, white on black background variant, cell 77

WordmarkLast Updated : 5/22/2026

Purdue script, gold on black background variant, cell 78

WordmarkLast Updated : 5/22/2026

Boilers script, black with gold outline variant, cell 78

WordmarkLast Updated : 5/22/2026

Boilers script, gold outline variant, cell 79

WordmarkLast Updated : 5/22/2026

Boilers script, black on gold background variant, cell 80

WordmarkLast Updated : 5/22/2026

Boilers script, white on black background variant, cell 81

WordmarkLast Updated : 5/22/2026

Boilers script, gold on black background variant, cell 82

WordmarkLast Updated : 5/22/2026

helmet mark, gold variant, cell 42

Sport LogoLast Updated : 5/22/2026

helmet mark, gold variant, cell 43

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, full color variant, cell 44

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, full color on black variant, cell 45

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, black and white variant, cell 46

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, black and white on black variant, cell 47

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, gold and black variant, cell 48

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, gold and black on black variant, cell 49

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, white and black variant, cell 50

Sport LogoLast Updated : 5/22/2026

Purdue Pete football mark, white and black on black variant, cell 51

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, full color variant, cell 52

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, full color on black variant, cell 53

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, black and white variant, cell 54

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, black and white on black variant, cell 55

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, gold and black variant, cell 56

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, gold and black on black variant, cell 57

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, white and black variant, cell 58

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, white and black on black variant, cell 59

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, white and black variant, cell 60

Sport LogoLast Updated : 5/22/2026

Purdue Pete basketball mark, white and black on black variant, cell 61

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, full color variant, cell 62

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, full color on black variant, cell 63

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, black and white variant, cell 64

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, black and white on black variant, cell 65

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, gold and black variant, cell 66

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, gold and black on black variant, cell 67

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, white and black variant, cell 68

Sport LogoLast Updated : 5/22/2026

Purdue Pete wrestling mark, white and black on black variant, cell 69

Sport LogoLast Updated : 5/22/2026

Purdue Pete softball mark, full color variant, cell 70

Sport LogoLast Updated : 5/22/2026

Purdue Pete softball mark, full color on white variant, cell 71

Sport LogoLast Updated : 5/22/2026

Purdue Pete softball mark, gold and black variant, cell 72

Sport LogoLast Updated : 5/22/2026

Purdue Pete softball mark, white and black variant, cell 73

Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Unauthorized Outlining of Logos and Wordmarks

Purdue registered logos and wordmarks that appear in any font, including the official Athletic font, should not be outlined in any way other than those specifically on the art sheet.

hard rule

Trademark Symbol Requirement

The ® and TM must be included on all promotional and retail products. The marks can be done in any size that best fits the needs of the overall design. The marks can appear in a tonal application.

hard rule

No Alterations to University Seal

No alterations or overlaying/intersecting graphics with seal (no borders/decorations, nothing may touch the seal).

hard rule

No Use of Current Players' NIL

No use of current players' names, image, or likeness is permitted on commercial products in violation of NAIA/NCAA rules and regulations.

hard rule

No Alcohol, Drugs, Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Established Date Usage

When referring to the University established date, it can only be written in its entirety as 1869.

hard rule

PU Initials Not Permissible

Using initials "PU" to designation "Purdue University" is not permissible.

hard rule

No Overlay or Intersecting Graphics on Logos and Wordmarks

At no time should anything be placed over Purdue registered logos and wordmarks that appear in any font, including the official Athletic font.

hard rule

No Modification or Distortion of Logos and Wordmarks

Purdue registered logos and wordmarks that appear in the official Athletic font should not be modified, stretched, or distorted in any way.

hard rule

No Unauthorized Color Combinations

Purdue registered logos and wordmarks that appear in any font, including the official Athletic font, should not be used in any other color combination other than those specifically on the logo sheet. With limited approval from Trademarks and Licensing, other color exceptions may be acceptable (i.e. tonal applications)

hard rule

No Use of Athletic Font as Outline

Purdue registered logos and wordmarks that appear in the official Athletic font should not be used as an outline.

hard rule

No Gradient or Pattern Fill

Do not fill the Purdue registered logos and wordmarks that appear in any font, including the official Athletic font, with a gradient or pattern.

hard rule

No Additional Elements to Athletic Font Logos

Do not add additional elements to Purdue registered logos and wordmarks that appear in the official Athletic font.

hard rule

No Italicizing Athletic Font Wordmarks

Do not italicize the wordmarks that appear in the official Athletic font.

hard rule

No Cropping of Athletic Font Logos and Wordmarks

Do not crop the Purdue registered logos and wordmarks that appear in the official Athletic font in any way if space allows for a full application of the marks.

hard rule

No Inverting Athletic Font Logos and Wordmarks

Purdue registered logos and wordmarks that appear in the official Athletic font should not be inverted.

hard rule

No Logo as Letter Substitution

Do not use the Purdue registered logos to replace a letter in a word or phrase.

hard rule

Apparel Color Restriction

Apparel containing Purdue registered logos and wordmarks should not be in any other color combination other than those colors, or in the spirit of those colors, specifically on the logo sheet.

hard rule

No Images on or Behind Primary Athletic Mark or Purdue Signature Mark

Images should not be placed on or behind the Primary Athletic Mark or Purdue Signature Mark.