No Unauthorized Outlining of Logos and Wordmarks
Purdue registered logos and wordmarks that appear in any font, including the official Athletic font, should not be outlined in any way other than those specifically on the art sheet.
Trademark Symbol Requirement
The ® and TM must be included on all promotional and retail products. The marks can be done in any size that best fits the needs of the overall design. The marks can appear in a tonal application.
No Alterations to University Seal
No alterations or overlaying/intersecting graphics with seal (no borders/decorations, nothing may touch the seal).
No Use of Current Players' NIL
No use of current players' names, image, or likeness is permitted on commercial products in violation of NAIA/NCAA rules and regulations.
No Alcohol, Drugs, Tobacco References
No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.
Established Date Usage
When referring to the University established date, it can only be written in its entirety as 1869.
PU Initials Not Permissible
Using initials "PU" to designation "Purdue University" is not permissible.
No Overlay or Intersecting Graphics on Logos and Wordmarks
At no time should anything be placed over Purdue registered logos and wordmarks that appear in any font, including the official Athletic font.
No Modification or Distortion of Logos and Wordmarks
Purdue registered logos and wordmarks that appear in the official Athletic font should not be modified, stretched, or distorted in any way.
No Unauthorized Color Combinations
Purdue registered logos and wordmarks that appear in any font, including the official Athletic font, should not be used in any other color combination other than those specifically on the logo sheet. With limited approval from Trademarks and Licensing, other color exceptions may be acceptable (i.e. tonal applications)
No Use of Athletic Font as Outline
Purdue registered logos and wordmarks that appear in the official Athletic font should not be used as an outline.
No Gradient or Pattern Fill
Do not fill the Purdue registered logos and wordmarks that appear in any font, including the official Athletic font, with a gradient or pattern.
No Additional Elements to Athletic Font Logos
Do not add additional elements to Purdue registered logos and wordmarks that appear in the official Athletic font.
No Italicizing Athletic Font Wordmarks
Do not italicize the wordmarks that appear in the official Athletic font.
No Cropping of Athletic Font Logos and Wordmarks
Do not crop the Purdue registered logos and wordmarks that appear in the official Athletic font in any way if space allows for a full application of the marks.
No Inverting Athletic Font Logos and Wordmarks
Purdue registered logos and wordmarks that appear in the official Athletic font should not be inverted.
No Logo as Letter Substitution
Do not use the Purdue registered logos to replace a letter in a word or phrase.
Apparel Color Restriction
Apparel containing Purdue registered logos and wordmarks should not be in any other color combination other than those colors, or in the spirit of those colors, specifically on the logo sheet.
No Images on or Behind Primary Athletic Mark or Purdue Signature Mark
Images should not be placed on or behind the Primary Athletic Mark or Purdue Signature Mark.
