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Brand Guidelines

Penn State

Location
University Park, PA
Established
1855
Mascot
N/A
Code
PST_NCAA
League
NCAA
Licensing Agency
CLC
Penn State

Official Color Palette

Official Color Palette

Guideline Assets

Nittany Lion head, navy on white variant, cell 1
Primary Logo
Nittany Lion head, white on navy variant, cell 2
Primary Logo
Penn State shield, navy on white variant, cell 3
Secondary Logo
Penn State shield, light blue on navy variant, cell 4
Secondary Logo
Penn State shield, Pugh Blue on white variant, cell 5
Secondary Logo
Penn State shield, white on navy variant, cell 6
Secondary Logo
Penn State shield icon, navy on white variant, cell 7
Secondary Logo
Penn State shield icon, light blue on navy variant, cell 8
Secondary Logo
Penn State shield icon, Pugh Blue on white variant, cell 9
Secondary Logo
Penn State shield icon, white on navy variant, cell 10
Secondary Logo
Paw mark, navy variant, cell 19
Secondary Logo
Paw mark, white on navy variant, cell 20
Secondary Logo
Helmet mark, side view variant, cell 21
Secondary Logo
Helmet mark, front view variant, cell 22
Secondary Logo
Lion head mark, front view variant, cell 24
Secondary Logo
Lion head mark, side view variant, cell 25
Secondary Logo
Lion full body mark, walking variant, cell 26
Secondary Logo
Lion full body mark, lying variant, cell 27
Secondary Logo
lion mark, full color variant, cell 28
Secondary Logo
lion mark, 1C - white variant, cell 29
Secondary Logo
lion mark, 1C - blue variant, cell 30
Secondary Logo
throwback lion head oval, pink on black variant, cell 33
Secondary Logo
mascot mark, full color variant, cell 38
Secondary Logo
mascot mark, 1C - white on blue variant, cell 39
Secondary Logo
mascot mark, 1C - blue variant, cell 40
Secondary Logo
mascot mark, 1C - white on blue variant, cell 41
Secondary Logo
mascot head mark, full color variant, cell 42
Secondary Logo
mascot head mark, 1C - white on blue variant, cell 43
Secondary Logo
mascot head mark, 1C - blue variant, cell 44
Secondary Logo
mascot head mark, 1C - white on grey variant, cell 45
Secondary Logo
mascot circle mark, full color variant, cell 46
Secondary Logo
mascot circle mark, 1C - white on blue variant, cell 47
Secondary Logo
mascot circle mark, 1C - blue variant, cell 48
Secondary Logo
mascot flag primary mark, full color variant, cell 49
Secondary Logo
mascot flag primary mark, 1C - white on blue variant, cell 50
Secondary Logo
mascot flag primary mark, 1C - blue variant, cell 51
Secondary Logo
mascot flag wordmark, full color variant, cell 52
Secondary Logo
mascot flag wordmark, 1C - white on blue variant, cell 53
Secondary Logo
mascot flag wordmark, 1C - blue variant, cell 54
Secondary Logo
mascot flag wordmark, 1C - white on grey variant, cell 55
Secondary Logo
Nittany Lion mascot, full color, standing variant, cell 56
Secondary Logo
Nittany Lion mascot, white/blue outline, standing variant, cell 57
Secondary Logo
Nittany Lion mascot, blue outline, standing variant, cell 58
Secondary Logo
Nittany Lion mascot, full color, with flag variant, cell 59
Secondary Logo
Nittany Lion mascot, white/blue outline, with flag variant, cell 60
Secondary Logo
Nittany Lion mascot, blue outline, with flag variant, cell 61
Secondary Logo
Nittany Lion head seal, full color with eye/nose detail variant, cell 62
Secondary Logo
Nittany Lion head seal, full color without eye/nose detail variant, cell 63
Secondary Logo
Nittany Lion head seal, white/blue outline variant, cell 64
Secondary Logo
Nittany Lion head seal, blue outline variant, cell 65
Secondary Logo
Nittany Lion head, full color variant, cell 66
Secondary Logo
Nittany Lion head, white/blue outline variant, cell 67
Secondary Logo
Nittany Lion head, blue outline variant, cell 68
Secondary Logo
University Seal, black/white variant, cell 71
Secondary Logo
University Seal, blue/white variant, cell 72
Secondary Logo
University Seal, white/blue reverse variant, cell 73
Secondary Logo
PENN STATE wordmark, serif navy variant, cell 11
Wordmark
PENN STATE wordmark, serif white on navy variant, cell 12
Wordmark
Penn State script wordmark, navy variant, cell 13
Wordmark
Penn State script wordmark, white on navy variant, cell 14
Wordmark
PENN STATE wordmark, block navy variant, cell 17
Wordmark
PENN STATE wordmark, block white on navy variant, cell 18
Wordmark
throwback PSU wordmark, pink on black variant, cell 35
Wordmark
throwback Penn State wordmark, pink on black variant, cell 36
Wordmark
throwback Penn State wordmark, pink on black, alternate font variant, cell 37
Wordmark
The Nittany Lion signature, vertical layout variant, cell 69
Wordmark
The Nittany Lion signature, horizontal layout variant, cell 70
Wordmark
PSU lettermark, navy variant, cell 15
Lettermark
PSU lettermark, white on navy variant, cell 16
Lettermark
block S mark, blue variant, cell 31
Lettermark
block S mark, 1C - white on blue variant, cell 32
Lettermark
throwback block S, pink on black variant, cell 34
Lettermark
Penn State Hockey mark, circular variant, cell 23
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Seal Usage Restrictions

Seal may not be reproduced within another shape or crest. Do not isolate the interior portion of the seal. The seal itself may not be altered in any way. No alterations or overlaying graphics to seal permitted.

hard rule

Seal Color Permission

Seal may be produced in any color.

hard rule

Seal on Products for Resale

University seal permitted on products for resale.

hard rule

Signature Mark Color Permission

Signature marks can be done in different colors.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Numbers on Products for Resale

University permits numbers on products for resale.

hard rule

Protected Campus Landmarks

Images of all campus landmarks are protected, including: Old Main, Bryce Jordan Center, Beaver Stadium.

hard rule

Protected Paw Prints

Paw prints are protected indicia of the University. Must use Official Paw - Logo #5 and Logo #6.

hard rule

No Game Day Designs

Penn State does not approve game day designs.

hard rule

Block S Mark Usage

The block "S" may be used on Penn State items as long as another PSU logo is on the design somewhere.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Religious Holiday References

No references to religious holidays (including, but not limited to Christmas, Hanukkah, St. Patrick's Day, and Valentine's Day) are permitted on Penn State products.