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Pennsylvania State University Brand Guidelines

Location
University Park, PA
Established
1855
Mascot
Nittany LionsLady Lions
Code
PENN_STATE_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Approved University Colors

Logos & Marks

Nittany Lion head, navy and white variant, cell 1
Primary Logo
Nittany Lion head, white outline on navy background variant, cell 2
Primary Logo
Nittany Lion head shield lockup, navy and white variant, cell 3
Secondary Logo
Nittany Lion head shield lockup, white outline on navy background variant, cell 4
Secondary Logo
Nittany Lion head shield lockup, navy and white stacked variant, cell 5
Secondary Logo
Nittany Lion head shield lockup, white outline on navy background stacked variant, cell 6
Secondary Logo
Nittany Lion head shield, navy and white variant, cell 7
Secondary Logo
Nittany Lion head shield, white outline on navy background variant, cell 8
Secondary Logo
Nittany Lion head shield, navy and white variant, cell 9
Secondary Logo
Nittany Lion head shield, white outline on navy background variant, cell 10
Secondary Logo
Paw mark, navy variant, cell 19
Secondary Logo
Paw mark, white outline on navy background variant, cell 20
Secondary Logo
Helmet mark, side view variant, cell 21
Secondary Logo
Helmet mark, front view variant, cell 22
Secondary Logo
Lion mark, head variant, cell 24
Secondary Logo
Lion mark, head variant, cell 25
Secondary Logo
Lion mark, full body variant, cell 26
Secondary Logo
Lion mark, full body variant, cell 27
Secondary Logo
Lion Mark, full color variant, cell 28
Secondary Logo
Lion Mark, 1 color variant, cell 29
Secondary Logo
Lion Mark, 1 color outline variant, cell 30
Secondary Logo
Throwback Mark, full color variant, cell 33
Secondary Logo
Mascot Mark, full color variant, cell 38
Secondary Logo
Mascot Mark, 1 color variant, cell 39
Secondary Logo
Mascot Mark, 1 color outline variant, cell 40
Secondary Logo
Mascot Mark, full color variant, cell 41
Secondary Logo
Mascot Head Mark, full color variant, cell 42
Secondary Logo
Mascot Head Mark, 1 color variant, cell 43
Secondary Logo
Mascot Head Mark, 1 color outline variant, cell 44
Secondary Logo
Mascot Head Mark, full color variant, cell 45
Secondary Logo
Mascot Circle Mark, full color variant, cell 46
Secondary Logo
Mascot Circle Mark, 1 color variant, cell 47
Secondary Logo
Mascot Circle Mark, 1 color outline variant, cell 48
Secondary Logo
Mascot Flag Primary Mark, full color variant, cell 49
Secondary Logo
Mascot Flag Primary Mark, 1 color variant, cell 50
Secondary Logo
Mascot Flag Primary Mark, 1 color outline variant, cell 51
Secondary Logo
Mascot Flag Wordmark, full color variant, cell 52
Secondary Logo
Mascot Flag Wordmark, 1 color variant, cell 53
Secondary Logo
Mascot Flag Wordmark, 1 color outline variant, cell 54
Secondary Logo
Mascot Flag Wordmark, full color variant, cell 55
Secondary Logo
Nittany Lion mascot, full body, color variant, cell 56
Secondary Logo
Nittany Lion mascot, full body, white outline variant, cell 57
Secondary Logo
Nittany Lion mascot, full body, navy outline variant, cell 58
Secondary Logo
Nittany Lion mascot with pennant, full body, color variant, cell 59
Secondary Logo
Nittany Lion mascot with pennant, full body, white outline variant, cell 60
Secondary Logo
Nittany Lion mascot with pennant, full body, navy outline variant, cell 61
Secondary Logo
Nittany Lion mascot head in circle, color, with eye/nose detail variant, cell 62
Secondary Logo
Nittany Lion mascot head in circle, color, without eye/nose detail variant, cell 63
Secondary Logo
Nittany Lion mascot head in circle, white outline variant, cell 64
Secondary Logo
Nittany Lion mascot head in circle, navy outline variant, cell 65
Secondary Logo
Nittany Lion mascot head, color variant, cell 66
Secondary Logo
Nittany Lion mascot head, white outline variant, cell 67
Secondary Logo
Nittany Lion mascot head, navy outline variant, cell 68
Secondary Logo
University Seal, black outline variant, cell 71
Secondary Logo
University Seal, black outline, transparent background variant, cell 72
Secondary Logo
University Seal, solid black variant, cell 73
Secondary Logo
PENN STATE wordmark, navy variant, cell 11
Wordmark
PENN STATE wordmark, white on navy background variant, cell 12
Wordmark
Penn State script wordmark, navy variant, cell 13
Wordmark
Penn State script wordmark, white on navy background variant, cell 14
Wordmark
PENN STATE wordmark, white on navy background variant, cell 17
Wordmark
PENN STATE wordmark, navy variant, cell 18
Wordmark
Throwback Mark, 1 color outline variant, cell 35
Wordmark
Throwback Mark, full color variant, cell 36
Wordmark
Throwback Mark, 1 color variant, cell 37
Wordmark
The Nittany Lion signature, stacked, navy variant, cell 69
Wordmark
The Nittany Lion signature, horizontal, navy variant, cell 70
Wordmark
PSU lettermark, white on navy background variant, cell 15
Lettermark
PSU lettermark, navy variant, cell 16
Lettermark
Block S Mark, full color variant, cell 31
Lettermark
Block S Mark, 1 color variant, cell 32
Lettermark
Throwback Mark, 1 color variant, cell 34
Lettermark
Hockey mark, navy and white variant, cell 23
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Seal Usage Restrictions

Seal may not be reproduced within another shape or crest. Do not isolate the interior portion of the seal. The seal itself may not be altered in any way. No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Consumables and Health/Beauty Licensing

University licenses consumables. University licenses health and beauty products.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Religious Holiday Reference Restriction

No references to religious holidays (including, but not limited to Christmas, Hanukkah, St. Patrick's Day, and Valentine's Day) are permitted on Penn State products.

hard rule

Game Day Design Restriction

Penn State does not approve game day designs.

hard rule

Protected Campus Landmarks

Images of all campus landmarks are protected, including: Old Main, Bryce Jordan Center, Beaver Stadium.

hard rule

Protected Paw Prints

Paw prints are protected indicia of the University. Must use Official Paw - Logo #5 and Logo #6.

hard rule

Block S Mark Usage

The block "S" may be used on Penn State items as long as another PSU logo is on the design somewhere.