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Brand Guidelines

University of Pennsylvania

Location
Philadelphia
Established
1740
Mascot
N/A
Code
PENN_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar
University of Pennsylvania

Official Color Palette

Penn Color Standards

Guideline Assets

Penn Primary Logo, color on white variant, cell 101
Primary Logo
Penn Primary Logo, color on navy variant, cell 101
Primary Logo
Penn Lockup, color on white variant, cell 102
Primary Logo
Penn Lockup, color on navy variant, cell 102
Primary Logo
Penn Primary Logo, stacked color on white variant
Primary Logo
Penn Lockup, stacked color on white variant
Primary Logo
Penn Athletic Primary shield, navy/red on white variant, cell 201
Primary Logo
Penn Athletic Primary shield, white/red on navy variant, cell 201
Primary Logo
Penn Shield, color on white variant, cell 103
Secondary Logo
Penn Shield, black on white variant, cell 103
Secondary Logo
Penn Shield, color on navy variant, cell 103
Secondary Logo
Penn Shield, white on navy variant, cell 103
Secondary Logo
Penn Shield, white outline on navy variant, cell 103
Secondary Logo
Penn Shield Banner, color on white variant, cell 104
Secondary Logo
Penn Shield Circle, color on white variant, cell 105
Secondary Logo
Penn Shield Circle, blue and white on white variant, cell 105
Secondary Logo
Penn Relays Primary, full lockup variant, cell 401
Secondary Logo
Penn Relays P, P with track variant, cell 402
Secondary Logo
Annenberg School for Communication logo, standard variant, cell 301
Secondary Logo
Penn Arts & Sciences logo, standard variant, cell 302
Secondary Logo
Penn Dental Medicine logo, standard variant, cell 303
Secondary Logo
Weitzman School of Design logo, standard variant, cell 304
Secondary Logo
Penn GSE logo, standard variant, cell 305
Secondary Logo
Penn Engineering logo, standard variant, cell 306
Secondary Logo
Penn Carey Law logo, standard variant, cell 307
Secondary Logo
Penn Nursing logo, standard variant, cell 308
Secondary Logo
Penn Social Policy & Practice logo, standard variant, cell 309
Secondary Logo
PennVet logo, standard variant, cell 310
Secondary Logo
Wharton logo, standard variant, cell 311
Secondary Logo
Perelman School of Medicine logo, standard variant, cell 312
Secondary Logo
Penn Medicine logo, standard variant, cell 313
Secondary Logo
Penn wordmark, Perpetua font variant
Wordmark
University of Pennsylvania wordmark, ITC Stone Serif font variant
Wordmark
PENN wordmark, Louda font variant
Wordmark
Penn Logotype, color on white variant, cell 106
Wordmark
PENN wordmark, navy on white variant, cell 203
Wordmark
PENN wordmark, white on navy variant, cell 203
Wordmark
PENN wordmark, red on white variant, cell 203
Wordmark
Split P, red/navy on white variant, cell 202
Lettermark
Split P, red/white on navy variant, cell 202
Lettermark
Split P, black on white variant, cell 202
Lettermark
Split P, white outline on black variant, cell 202
Lettermark
Vintage P, navy block variant, cell 501
Lettermark
Vintage Split P, red/navy variant, cell 502
Lettermark
Penn Athletic Teams, Softball lockup variant, cell 204
Sport Logo
Penn Athletic Clubs, Club Cycling lockup variant, cell 205
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Penn Wordmark Usage Restriction

The Penn wordmark shown above may not be used on its own.

hard rule

No Alteration of University Artwork

All artwork included in this guide is the property of the University of Pennsylvania and may not be altered under any circumstance.

conditional rule

Split P Logo Usage Guidelines

Designs should include 'Penn' somewhere on items featuring a standalone Split P when possible. The University will use discretion when approving items that may require exceptions to this guideline. The Split P a) is intended for Athletics and Recreation, as well as select 'spirit endeavors', and b) should be treated as a standalone design element and not as a letter in a word or phrase. Exceptions to this guideline are the specific Athletic Team 204 and Athletic Club 205 logos.

hard rule

Vintage Logo Usage Restriction

501_PENN Vintage P and 502_PENN Vintage Split P are reserved for vintage treatments only.