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Brand Guidelines

Oklahoma - The University of

Location
Norman, OK
Established
1890
Mascot
Sooners
Code
OKC_NCAA
League
NCAA
Licensing Agency
CLC
Oklahoma - The University of

Official Color Palette

Official University Colors

Guideline Assets

OU lettermark, crimson on white variant, cell 1
Primary Logo
OU lettermark, white on crimson variant, cell 2
Primary Logo
OU lettermark, crimson with white outline on grey variant, cell 3
Primary Logo
OU lettermark, crimson with white outline on black variant, cell 4
Primary Logo
OU lettermark, black on white variant, cell 5
Primary Logo
helmet mark, red variant, cell 15
Secondary Logo
helmet mark, red variant, cell 16
Secondary Logo
state mark, red on white variant, cell 17
Secondary Logo
state mark, white on black variant, cell 18
Secondary Logo
schooner mark, red on white variant, cell 19
Secondary Logo
schooner mark, white on red variant, cell 20
Secondary Logo
wheel mark, red on white variant, cell 21
Secondary Logo
wheel mark, white on red variant, cell 22
Secondary Logo
institutional word mark, vertical, red variant, cell 23
Secondary Logo
institutional word mark, vertical, black variant, cell 24
Secondary Logo
institutional word mark, horizontal, red variant, cell 25
Secondary Logo
institutional word mark, horizontal, black variant, cell 26
Secondary Logo
seed sower, black variant, cell 27
Secondary Logo
university seal, black variant, cell 28
Secondary Logo
OKLAHOMA wordmark, crimson on white variant, cell 6
Wordmark
OKLAHOMA wordmark, white on crimson variant, cell 7
Wordmark
OKLAHOMA wordmark, crimson with white outline on black variant, cell 8
Wordmark
SOONERS wordmark, crimson on white variant, cell 9
Wordmark
SOONERS wordmark, white on crimson variant, cell 10
Wordmark
SOONERS wordmark, crimson with white outline on black variant, cell 11
Wordmark
BOOMER SOONER wordmark, crimson on white variant, cell 12
Wordmark
BOOMER SOONER wordmark, white on crimson variant, cell 13
Wordmark
BOOMER SOONER wordmark, crimson with white outline on black variant, cell 14
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

No Drugs or Tobacco References

No references to drugs or tobacco related products may be used in conjunction with University marks.

hard rule

Interlocking OU on Dark Backgrounds

When a mark is used on a background that is 50% black or darker, use the versions of the interlocking OU with a white outline or the all white version of the interlocking OU.

hard rule

Seal and Seed Sower Product Restriction

The University seal and Seed Sower are not permitted on products for resale (limited use: reviewed on a case-by-case basis).

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

conditional rule

Mascot Caricatures Limited Use

Mascot caricatures are permitted (limited use: reviewed on a case-by-case basis).

hard rule

Brand Attribute Restriction

OU will not approve any designs that contradict its key brand attributes: timeless, classic, tradition-rich.

hard rule

No Alterations to American Flag

OU does not approve alterations to the American flag.

hard rule

Interlocking OU Orientation Restriction

The interlocking OU should never be turned upside down or rotated.

hard rule

Interlocking OU Coverage Restriction

The interlocking OU should not be covered by any word/phrase, graphic, etc.

hard rule

Marks Not Used to Replace Letters

Marks of The University of Oklahoma should never be used to replace letters in a word (Ex: yOUr).