Brand Guidelines

Ohio University (OHI)

Location
Athens, OH
Established
1804
Mascot
Rufus the Bobcat
Code
OHI_NCAA
League
NCAA
Licensing Agency
CLC

Official Color Palette

Official Color Palette

Guideline Assets

Ohio Bobcats logo, full color variant, cell 1
Primary Logo
Ohio Bobcats logo, green and white variant, cell 2
Primary Logo
Ohio Bobcats logo, black and white variant, cell 3
Primary Logo
Ohio Bobcats logo, green outline variant, cell 4
Primary Logo
Ohio Bobcats logo, black outline variant, cell 5
Primary Logo
Ohio Bobcats logo, white outline on black variant, cell 6
Primary Logo
Bobcat head logo, full color variant, cell 7
Secondary Logo
Bobcat head logo, green and white on green variant, cell 8
Secondary Logo
Bobcat head logo, black and white on black variant, cell 9
Secondary Logo
Ohio University signature, green variant, cell 16
Secondary Logo
Ohio University signature, black variant, cell 17
Secondary Logo
Ohio University Marching Band logo, black and white variant, cell 18
Secondary Logo
Rufus mascot logo, green outline variant, cell 19
Secondary Logo
Rufus mascot logo, black outline variant, cell 20
Secondary Logo
OHIO wordmark, white outline on green variant, cell 10
Wordmark
OHIO wordmark, white outline on black variant, cell 11
Wordmark
OHIO wordmark, black variant, cell 12
Wordmark
OHIO wordmark, green outline variant, cell 13
Wordmark
OHIO wordmark, white outline on black variant, cell 14
Wordmark
OHIO wordmark, black outline variant, cell 15
Wordmark
Full Page Guideline Sheet, Standard variant
Production Artwork

Approved Verbiage

Rules & Guidelines

hard rule

Athletic and University Mark Combination Restriction

Athletic marks may not be combined or used with university marks.

hard rule

University Signature Usage on Backgrounds

The Ohio University Signature should be used in all white whenever it is placed on a dark background. When using the Signature or Logotype on a complex background, it should be placed within a solid, single-color shape (e.g., a box or bar) to avoid confusion. The shape must not intrude upon the Signature mark's clear zones.

hard rule

Signature and Logotype Clear Zone

The clear zone for the Signature and the Logotype is the width of the 'I'. Maintain this distance proportionately between any part of the Signature, the copy block beneath, and any other elements appearing with them and/or the edge of the page.

hard rule

Prohibited Alterations to University Signature

The following alterations to the University Signature are not allowed: never switch colors of the Signature; never rearrange the Signature; never change typefaces in the Signature or Logotype; never use unapproved color combinations; never re-space parts of the Signature; never add taglines to the Signature.

conditional rule

Band Mark Permission Requirement

The Band Mark can ONLY be utilized with express permission of the Ohio University band. Other variations of this mark require the express permission of the Ohio University band.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.