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Brand Guidelines

Old Dominion University

Location
Norfolk, VA
Established
1930
Mascot
Monarchs
Code
ODU_NCAA
League
NCAA
Licensing Agency
CLC
Old Dominion University

Official Color Palette

Official University Color Palette

Guideline Assets

ODU crown logo, blue, light blue, white variant, cell 1
Primary Logo
ODU crown logo, blue, gray, white variant, cell 2
Primary Logo
ODU crown logo, blue, white variant, cell 3
Primary Logo
Monarch lion shield logo, blue, light blue, white variant, cell 4
Secondary Logo
Monarch lion shield logo, blue, gray, white variant, cell 5
Secondary Logo
Monarch lion shield logo, blue, white variant, cell 6
Secondary Logo
ODU Global logo, horizontal blue variant, cell 11
Secondary Logo
ODU Global logo, horizontal white on blue variant, cell 12
Secondary Logo
ODU Global logo, horizontal black variant, cell 13
Secondary Logo
ODU Global logo, stacked blue variant, cell 14
Secondary Logo
ODU Global logo, stacked white on blue variant, cell 15
Secondary Logo
ODU Global logo, stacked black variant, cell 16
Secondary Logo
State Mark, lion head in Virginia outline variant, cell 17
Secondary Logo
Youth Mark, full body mascot Big Blue variant, cell 18
Secondary Logo
Youth Mark, mascot head Big Blue variant, cell 19
Secondary Logo
Institutional Mark, Old Dominion University wordmark with crown variant, cell 21
Secondary Logo
Institutional Mark, ODU wordmark with crown variant, cell 22
Secondary Logo
University Seal, circular seal variant, cell 23
Secondary Logo
ODU monogram, blue, light blue, white variant, cell 7
Lettermark
ODU monogram, blue, gray, white variant, cell 8
Lettermark
ODU monogram, blue, white variant, cell 9
Lettermark
ODU monogram, US flag pattern variant, cell 10
Lettermark
Baseball Mark, interlocking OD lettermark white on blue variant, cell 20
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures not permitted.

hard rule

No Alterations or Overlying Graphics with Seal

No alterations or overlying/intersecting graphics permitted with seal.

hard rule

Secondary Mark Usage Requirement

A secondary identifier must be used with this mark or some verbiage around using "ODU" or "Old Dominion" or "Old Dominion University".

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Old Dominion University Brand Guidelines & Licensing