Brand Guidelines

Oakland University (OAK)

Location
Rochester, MI
Established
1957
Mascot
Golden Grizzlies
Code
OAK_NCAA
League
NCAA
Licensing Agency
CLC
Oakland University (OAK)

Official Color Palette

Official University Color Palette

Guideline Assets

Oakland University wordmark, gold, stacked variant, cell 1
Primary Logo
Oakland University wordmark, black, stacked variant, cell 2
Primary Logo
Oakland University wordmark, white, stacked, on black variant, cell 3
Primary Logo
Oakland University wordmark, gold, single line variant, cell 4
Secondary Logo
Oakland University wordmark, black, single line variant, cell 5
Secondary Logo
Oakland University wordmark, white, single line, on black variant, cell 6
Secondary Logo
Unit/Department Mark, one line name variant, cell 10
Secondary Logo
Unit/Department Mark, two line name variant, cell 11
Secondary Logo
Unit/Department Mark, unit, one line name variant, cell 12
Secondary Logo
Unit/Department Mark, unit, two line name variant, cell 13
Secondary Logo
School Seal, black variant, cell 14
Secondary Logo
Grizz head, black and white variant, cell 15
Secondary Logo
Grizz head, gold and white variant, cell 16
Secondary Logo
Grizz head, full color variant, cell 17
Secondary Logo
Grizz head, white on black variant, cell 18
Secondary Logo
Grizz head, gold on black variant, cell 19
Secondary Logo
Grizz mascot with OU lettermark, black and white variant, cell 20
Secondary Logo
Grizz mascot with OU lettermark, full color variant, cell 21
Secondary Logo
Grizz mascot with OU lettermark, full color on black variant, cell 22
Secondary Logo
Grizz mascot with OU lettermark, white on black variant, cell 23
Secondary Logo
Grizz mascot with OU lettermark, gold on black variant, cell 24
Secondary Logo
Youth Grizz mascot, black and white variant, cell 25
Secondary Logo
Youth Grizz mascot, gold and white variant, cell 26
Secondary Logo
Youth Grizz mascot, full color variant, cell 27
Secondary Logo
Youth Grizz mascot, gold on black variant, cell 28
Secondary Logo
Youth Grizz mascot, white on black variant, cell 29
Secondary Logo
Youth Grizz mascot, full color on black variant, cell 30
Secondary Logo
OUWB School of Medicine, color with tagline variant, cell 34
Secondary Logo
OUWB School of Medicine, black with tagline variant, cell 35
Secondary Logo
OUWB School of Medicine, white on black with tagline variant, cell 36
Secondary Logo
OUWB School of Medicine, color variant, cell 37
Secondary Logo
OUWB School of Medicine, black variant, cell 38
Secondary Logo
OUWB School of Medicine, white on black variant, cell 39
Secondary Logo
Interlocking OU, gold variant, cell 7
Lettermark
Interlocking OU, black variant, cell 8
Lettermark
Interlocking OU, white, on black variant, cell 9
Lettermark
OUWB, stacked color variant, cell 31
Lettermark
OUWB, stacked black variant, cell 32
Lettermark
OUWB, stacked white on black variant, cell 33
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Prohibited Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Interlocking OU Usage Guidelines

Interlocking OU marks are to be used only for Oakland University schools, colleges, units, departments and centers. These marks can be produced in black, PMS 465 (PMS 872 C for specialty metallic gold) or white but not in any combinations of those colors. At a small size, type should be no smaller than 8 pt. The TM should be visible and present on all marks. Do not recreate these marks or alter the elements in any way. All fonts, leading, lines and spacing should remain as shown below. The marks should maintain proportion when reduced or enlarged. These marks may be used on giveaway and promotional items produced by a licensed, approved vendor. Main Unit Font is Helvetica Neue Bold Condensed, with secondary united (if applicable) in Helvetica Neue Condensed. Use all capital letters. Interlocking OU can only be used in official one color marks provided above, black, gold or white. For specialty causes, please gather approval from Oakland University Communications and Marketing.

advisory rule

Athletic Mark Guidelines Reference

Specific guidelines for use of Athletic Marks can be found in the 'Athletic Identity Guidelines' document found in the Other Information section of the JPatton site.

hard rule

No Combination of Official Marks in Same Imprint Area

Oakland University's official marks may not be combined within the same imprint area unless the item is a step-and-repeat or similar branded backdrop.

conditional rule

University Seal Usage and Restrictions

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.