Brand Guidelines

New York University

Location
New York, NY
Established
1831
Mascot
Violets
Code
NYU_NCAA
League
NCAA
Licensing Agency
CLC
New York University

Official Color Palette

Official University Color Palette

Guideline Assets

NYU logo, horizontal variant, cell 1
Primary Logo
NYU logo, vertical variant, cell 2
Primary Logo
NYU logo, horizontal full name variant, cell 3
Primary Logo
University Seal, purple variant, cell 4
Secondary Logo
University Seal, gold variant, cell 5
Secondary Logo
NYU CAS, horizontal lockup variant, cell 6
Secondary Logo
NYU COURANT, horizontal lockup variant, cell 7
Secondary Logo
NYU DENTISTRY, horizontal lockup variant, cell 8
Secondary Logo
NYU GALLATIN, horizontal lockup variant, cell 9
Secondary Logo
NYU GPH, horizontal lockup variant, cell 10
Secondary Logo
NYU GSAS, horizontal lockup variant, cell 11
Secondary Logo
NYU IFA, horizontal lockup variant, cell 12
Secondary Logo
NYU ISAW, horizontal lockup variant, cell 13
Secondary Logo
NYU LAW, horizontal lockup variant, cell 14
Secondary Logo
NYU MEYERS, horizontal lockup variant, cell 15
Secondary Logo
NYU SILVER, horizontal lockup variant, cell 16
Secondary Logo
NYU STERN, horizontal lockup variant, cell 17
Secondary Logo
NYU STEINHARDT, horizontal lockup variant, cell 18
Secondary Logo
NYU SPS, horizontal lockup variant, cell 19
Secondary Logo
NYU TANDON, horizontal lockup variant, cell 20
Secondary Logo
NYU TISCH, horizontal lockup variant, cell 21
Secondary Logo
NYU WAGNER, horizontal lockup variant, cell 22
Secondary Logo
NYU CAS, vertical lockup variant, cell 23
Secondary Logo
NYU COURANT, vertical lockup variant, cell 24
Secondary Logo
NYU DENTISTRY, vertical lockup variant, cell 25
Secondary Logo
NYU GALLATIN, vertical lockup variant, cell 26
Secondary Logo
NYU GPH, vertical lockup variant, cell 27
Secondary Logo
NYU GSAS, vertical lockup variant, cell 28
Secondary Logo
NYU IFA, vertical lockup variant, cell 29
Secondary Logo
NYU ISAW, vertical lockup variant, cell 30
Secondary Logo
NYU LAW, vertical lockup variant, cell 31
Secondary Logo
NYU MEYERS, vertical lockup variant, cell 32
Secondary Logo
NYU SILVER, vertical lockup variant, cell 33
Secondary Logo
NYU STERN, vertical lockup variant, cell 34
Secondary Logo
NYU STEINHARDT, vertical lockup variant, cell 35
Secondary Logo
NYU SPS, vertical lockup variant, cell 36
Secondary Logo
NYU TANDON, vertical lockup variant, cell 37
Secondary Logo
NYU TISCH, vertical lockup variant, cell 38
Secondary Logo
NYU WAGNER, vertical lockup variant, cell 39
Secondary Logo
NYU Crest, circular white variant, cell 49
Secondary Logo
NYU Crest, circular ultraviolet variant, cell 50
Secondary Logo
NYU Crest, circular ultraviolet variant, cell 52
Secondary Logo
NYU Crest, circular ultraviolet fill variant, cell 53
Secondary Logo
NYU Crest, circular black variant, cell 55
Secondary Logo
NYU Crest, circular black fill variant, cell 56
Secondary Logo
NYU wordmark, chisel ultraviolet variant, cell 40
Wordmark
NYU wordmark, chisel ultraviolet white outline variant, cell 41
Wordmark
NYU wordmark, chisel ultraviolet variant, cell 42
Wordmark
Violets wordmark, script ultraviolet variant, cell 43
Wordmark
Violets wordmark, script ultraviolet white stroke variant, cell 44
Wordmark
NYU wordmark, chisel grey variant, cell 45
Wordmark
NYU wordmark, chisel grey variant, cell 46
Wordmark
Violets wordmark, script grey variant, cell 47
Wordmark
Violets wordmark, script grey variant, cell 48
Wordmark
NYU Monogram, interlocking white variant, cell 51
Lettermark
NYU Monogram, interlocking ultraviolet variant, cell 54
Lettermark
NYU Monogram, interlocking black variant, cell 57
Lettermark
NYU Baseball, sport-specific ultraviolet variant, cell 58
Sport Logo
NYU Baseball, sport-specific white variant, cell 59
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Embroidery Mark Usage

Only single color marks should be used for embroidery. NYU_Crest_1C may be used for embroidery or screen printing, but NYU_Crest_1C_Fill should be used only for screening and not embroidered. Color preferences are the same as the previous section.

hard rule

Color Usage for NYU Chisel and Violets Script Marks

NYU_Chisel_UltraViolet should only appear as a full 3 color mark on all colors except light grey. NYU_Chisel_Ultraviolet_WhiteOutline is for use on light grey items only. NYU_VioletsScript_2C should only appear as a full 2 color mark on all colors except light grey. NYU_VioletsScript_2C_WhiteStroke is for use on light grey items only.

hard rule

Single Color Mark Printing and Color Preferences

All other marks are single color and may be printed in Violet, Silver, white, and black. Ultraviolet should only be used as an accent on the NYU Chisel mark. Violet is preferred for printing on white or light grey, silver is preferred for printing on purple, black, charcoal/dark grey. White is also acceptable on darks, black also acceptable on lights.