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Brand Guidelines

Baruch College (NYB)

Location
New York, NY
Established
1919
Mascot
Bearcat
Code
NYB_NCAA
League
NCAA
Licensing Agency
CLC
Baruch College (NYB)

Official Color Palette

Official Color Palette

Guideline Assets

Bearcat head with Baruch Athletics wordmark, full color on white variant, cell 1
Primary Logo
Bearcat head with Baruch Athletics wordmark, full color on grey variant, cell 2
Primary Logo
Bearcat head with Baruch Athletics wordmark, full color on black variant, cell 3
Primary Logo
Bearcat head, full color on white variant, cell 4
Secondary Logo
Bearcat head, full color on grey variant, cell 5
Secondary Logo
Bearcat head, full color on black variant, cell 6
Secondary Logo
Paw print, full color on white variant, cell 7
Secondary Logo
Paw print, full color on grey variant, cell 8
Secondary Logo
Paw print, full color on black variant, cell 9
Secondary Logo
Bearcat head with Baruch wordmark, full color on white variant, cell 10
Secondary Logo
Bearcat head with Baruch wordmark, full color on grey variant, cell 11
Secondary Logo
Bearcat head with Baruch wordmark, full color on black variant, cell 12
Secondary Logo
Baruch College Marxe School, horizontal color variant, cell 17
Secondary Logo
Baruch College Marxe School, horizontal reverse variant, cell 18
Secondary Logo
Baruch College Marxe School, stacked color variant, cell 19
Secondary Logo
Baruch College Marxe School, stacked reverse variant, cell 20
Secondary Logo
Baruch College Weissman School, horizontal color variant, cell 21
Secondary Logo
Baruch College Weissman School, horizontal reverse variant, cell 22
Secondary Logo
Baruch College Weissman School, stacked color variant, cell 23
Secondary Logo
Baruch College Weissman School, stacked reverse variant, cell 24
Secondary Logo
Baruch College Zicklin School, horizontal color variant, cell 25
Secondary Logo
Baruch College Zicklin School, horizontal reverse variant, cell 26
Secondary Logo
Baruch College Zicklin School, stacked color variant, cell 27
Secondary Logo
Baruch College Zicklin School, stacked reverse variant, cell 28
Secondary Logo
Baruch College seal, standard variant, cell 29
Secondary Logo
Baruch College wordmark, horizontal navy/light blue on white variant, cell 13
Wordmark
Baruch College wordmark, horizontal white on navy variant, cell 14
Wordmark
Baruch College wordmark, stacked navy/light blue on white variant, cell 15
Wordmark
Baruch College wordmark, stacked white on navy variant, cell 16
Wordmark
Baruch wordmark, outline color variant, cell 30
Wordmark
Baruch wordmark, outline reverse variant, cell 31
Wordmark
Baruch wordmark, solid color variant, cell 32
Wordmark
Baruch wordmark, solid reverse variant, cell 33
Wordmark

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.