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Brand Guidelines

Northwestern University

Location
Evanston, IL
Established
1851
Mascot
Wildcats
Code
NWS_NCAA
League
NCAA
Licensing Agency
CLC

Official Color Palette

Athletics Color Palette

Mascot Grays

Institutional Color Palette

Guideline Assets

Block N, US flag pattern variant, cell 5
Secondary Logo
Block N, pink and blue gradient variant, cell 6
Secondary Logo
Block N, purple with gold outline variant, cell 7
Secondary Logo
Block N with horizontal bars, purple variant, cell 8
Secondary Logo
Block N with Northwestern Athletics wordmark, purple variant, cell 9
Secondary Logo
double horizontal bars, purple variant, cell 10
Secondary Logo
double horizontal bars, white on purple variant, cell 11
Secondary Logo
double horizontal bars, white on black variant, cell 12
Secondary Logo
Block N between horizontal bars, purple variant, cell 13
Secondary Logo
Block N between horizontal bars, white on purple variant, cell 14
Secondary Logo
Block N between horizontal bars, white on black variant, cell 15
Secondary Logo
Purple Pride, wordmark with N logo variant, cell 37
Secondary Logo
Helmet Mark, purple helmet, white N, side view variant, cell 38
Secondary Logo
Helmet Mark, purple helmet, white N, angled view variant, cell 39
Secondary Logo
Helmet Mark, black helmet, purple/gold N, side view variant, cell 40
Secondary Logo
Helmet Mark, black helmet, purple/gold N, angled view variant, cell 41
Secondary Logo
Helmet Mark, white helmet, purple N, side view variant, cell 42
Secondary Logo
Helmet Mark, white helmet, purple N, angled view variant, cell 43
Secondary Logo
Youth Mascot Mark, cartoon wildcat variant, cell 44
Secondary Logo
Gothic Stripes, gold/purple bars variant, cell 46
Secondary Logo
Gothic Stripe, horizontal gold/purple bar variant, cell 47
Secondary Logo
Gothic Numbers, gold digits 0-9 variant, cell 48
Secondary Logo
Gothic Arch, Northwestern University wordmark with crest variant, cell 49
Secondary Logo
University Seal lockup, horizontal, purple variant, cell 66
Secondary Logo
University Seal lockup, horizontal, white on purple variant, cell 67
Secondary Logo
University Seal lockup, horizontal, black variant, cell 68
Secondary Logo
University Seal lockup, stacked, purple variant, cell 69
Secondary Logo
University Seal lockup, stacked, white on purple variant, cell 70
Secondary Logo
University Seal lockup, stacked, black variant, cell 71
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, horizontal color variant, cell 72
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, horizontal reverse variant, cell 73
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, horizontal black variant, cell 74
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, stacked color variant, cell 75
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, stacked reverse variant, cell 76
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, stacked black variant, cell 77
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, small stacked color variant, cell 78
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, small stacked reverse variant, cell 79
Secondary Logo
Northwestern Medicine Feinberg School of Medicine, small stacked black variant, cell 80
Secondary Logo
Northwestern Pritzker Law, N icon color variant, cell 81
Secondary Logo
Northwestern Pritzker Law, N icon reverse variant, cell 82
Secondary Logo
Northwestern Pritzker Law, N icon black variant, cell 83
Secondary Logo
Northwestern Wildcats wordmark, purple variant, cell 16
Wordmark
Northwestern Athletics wordmark, purple variant, cell 17
Wordmark
Purple Pride wordmark, purple variant, cell 20
Wordmark
Northwestern wordmark, purple variant, cell 21
Wordmark
Northwestern wordmark, white on purple variant, cell 22
Wordmark
Northwestern wordmark, purple, block font variant, cell 23
Wordmark
Northwestern wordmark, white on purple, block font variant, cell 24
Wordmark
'Cats script, purple variant, cell 25
Wordmark
'Cats script, white on purple variant, cell 26
Wordmark
Northwestern script, purple variant, cell 27
Wordmark
Northwestern script, white on purple variant, cell 28
Wordmark
Northwestern wordmark, Gothic font variant, cell 50
Wordmark
Northwestern wordmark, purple variant, cell 52
Wordmark
Northwestern University wordmark, stacked, purple variant, cell 54
Wordmark
Northwestern University wordmark, horizontal, purple variant, cell 55
Wordmark
Northwestern wordmark, white on purple variant, cell 57
Wordmark
Northwestern University wordmark, stacked, white on purple variant, cell 59
Wordmark
Northwestern University wordmark, horizontal, white on purple variant, cell 60
Wordmark
Northwestern wordmark, black variant, cell 62
Wordmark
Northwestern University wordmark, stacked, black variant, cell 64
Wordmark
Northwestern University wordmark, horizontal, black variant, cell 65
Wordmark
Northwestern Pritzker School of Law, horizontal wordmark color variant, cell 84
Wordmark
Northwestern Pritzker School of Law, horizontal wordmark reverse variant, cell 85
Wordmark
Northwestern Pritzker School of Law, horizontal wordmark black variant, cell 86
Wordmark
Northwestern | Pritzker Law, one-line wordmark color variant, cell 87
Wordmark
Northwestern | Pritzker Law, one-line wordmark reverse variant, cell 88
Wordmark
Northwestern | Pritzker Law, one-line wordmark black variant, cell 89
Wordmark
Northwestern | Pritzker School of Law, one-line wordmark color variant, cell 90
Wordmark
Northwestern | Pritzker School of Law, one-line wordmark reverse variant, cell 91
Wordmark
Northwestern | Pritzker School of Law, one-line wordmark black variant, cell 92
Wordmark
Northwestern | The Graduate School, one-line wordmark color variant, cell 93
Wordmark
Northwestern | The Graduate School, one-line wordmark reverse variant, cell 94
Wordmark
Northwestern | The Graduate School, one-line wordmark black variant, cell 95
Wordmark
Northwestern | TGS, one-line wordmark color variant, cell 96
Wordmark
Northwestern | TGS, one-line wordmark reverse variant, cell 97
Wordmark
Northwestern | TGS, one-line wordmark black variant, cell 98
Wordmark
Northwestern The Graduate School, stacked wordmark color variant, cell 99
Wordmark
Northwestern The Graduate School, stacked wordmark reverse variant, cell 100
Wordmark
Northwestern The Graduate School, stacked wordmark black variant, cell 101
Wordmark
Northwestern TGS, stacked wordmark color variant, cell 102
Wordmark
Northwestern TGS, stacked wordmark reverse variant, cell 103
Wordmark
Northwestern TGS, stacked wordmark black variant, cell 104
Wordmark
Northwestern School of Professional Studies, one-line wordmark color variant, cell 105
Wordmark
Northwestern School of Professional Studies, one-line wordmark reverse variant, cell 106
Wordmark
Northwestern School of Professional Studies, one-line wordmark black variant, cell 107
Wordmark
Northwestern | Professional Studies, one-line wordmark color variant, cell 108
Wordmark
Northwestern | Professional Studies, one-line wordmark reverse variant, cell 109
Wordmark
Northwestern | Professional Studies, one-line wordmark black variant, cell 110
Wordmark
Northwestern School of Professional Studies, stacked wordmark color variant, cell 111
Wordmark
Northwestern School of Professional Studies, stacked wordmark reverse variant, cell 112
Wordmark
Northwestern School of Professional Studies, stacked wordmark black variant, cell 113
Wordmark
Northwestern Professional Studies, stacked wordmark color variant, cell 114
Wordmark
Northwestern Professional Studies, stacked wordmark reverse variant, cell 115
Wordmark
Northwestern Professional Studies, stacked wordmark black variant, cell 116
Wordmark
Northwestern School of Communication, one-line wordmark color variant, cell 117
Wordmark
Northwestern School of Communication, one-line wordmark reverse variant, cell 118
Wordmark
Northwestern School of Communication, one-line wordmark black variant, cell 119
Wordmark
Northwestern | Communication, one-line wordmark color variant, cell 120
Wordmark
Northwestern | Communication, one-line wordmark reverse variant, cell 121
Wordmark
Northwestern | Communication, one-line wordmark black variant, cell 122
Wordmark
Northwestern School of Communication, stacked wordmark color variant, cell 123
Wordmark
Northwestern School of Communication, stacked wordmark reverse variant, cell 124
Wordmark
Northwestern School of Communication, stacked wordmark black variant, cell 125
Wordmark
Northwestern Communication, stacked wordmark color variant, cell 126
Wordmark
Northwestern Communication, stacked wordmark reverse variant, cell 127
Wordmark
Northwestern Communication, stacked wordmark black variant, cell 128
Wordmark
Northwestern School of Education and Social Policy, one-line wordmark color variant, cell 129
Wordmark
Northwestern School of Education and Social Policy, one-line wordmark reverse variant, cell 130
Wordmark
Northwestern School of Education and Social Policy, one-line wordmark black variant, cell 131
Wordmark
Northwestern | SESP, one-line wordmark color variant, cell 132
Wordmark
Northwestern | SESP, one-line wordmark reverse variant, cell 133
Wordmark
Northwestern | SESP, one-line wordmark black variant, cell 134
Wordmark
Northwestern SESP wordmark, standard variant, cell 135
Wordmark
Northwestern SESP wordmark, reverse variant, cell 136
Wordmark
Northwestern SESP wordmark, purple variant, cell 137
Wordmark
Northwestern SESP wordmark, standard variant, cell 138
Wordmark
Northwestern SESP wordmark, reverse variant, cell 139
Wordmark
Northwestern SESP wordmark, purple variant, cell 140
Wordmark
Northwestern Qatar wordmark, standard variant, cell 141
Wordmark
Northwestern Qatar wordmark, reverse variant, cell 142
Wordmark
Northwestern Qatar wordmark, purple variant, cell 143
Wordmark
Northwestern Qatar wordmark, standard variant, cell 144
Wordmark
Northwestern Qatar wordmark, reverse variant, cell 145
Wordmark
Northwestern Qatar wordmark, purple variant, cell 146
Wordmark
Northwestern Medill wordmark, standard variant, cell 147
Wordmark
Northwestern Medill wordmark, reverse variant, cell 148
Wordmark
Northwestern Medill wordmark, purple variant, cell 149
Wordmark
Northwestern Medill wordmark, standard variant, cell 150
Wordmark
Northwestern Medill wordmark, reverse variant, cell 151
Wordmark
Northwestern Medill wordmark, purple variant, cell 152
Wordmark
Northwestern Medill wordmark, standard variant, cell 153
Wordmark
Northwestern Medill wordmark, reverse variant, cell 154
Wordmark
Northwestern Medill wordmark, purple variant, cell 155
Wordmark
Northwestern Medill wordmark, standard variant, cell 156
Wordmark
Northwestern Medill wordmark, reverse variant, cell 157
Wordmark
Northwestern Medill wordmark, purple variant, cell 158
Wordmark
Northwestern McCormick wordmark, standard variant, cell 159
Wordmark
Northwestern McCormick wordmark, reverse variant, cell 160
Wordmark
Northwestern McCormick wordmark, purple variant, cell 161
Wordmark
Northwestern McCormick wordmark, standard variant, cell 162
Wordmark
Northwestern McCormick wordmark, reverse variant, cell 163
Wordmark
Northwestern McCormick wordmark, purple variant, cell 164
Wordmark
Northwestern McCormick wordmark, standard variant, cell 165
Wordmark
Northwestern McCormick wordmark, reverse variant, cell 166
Wordmark
Northwestern McCormick wordmark, purple variant, cell 167
Wordmark
Northwestern McCormick wordmark, standard variant, cell 168
Wordmark
Northwestern McCormick wordmark, reverse variant, cell 169
Wordmark
Northwestern McCormick wordmark, purple variant, cell 170
Wordmark
Northwestern Kellogg wordmark, standard variant, cell 171
Wordmark
Northwestern Kellogg wordmark, reverse variant, cell 172
Wordmark
Northwestern Kellogg wordmark, purple variant, cell 173
Wordmark
Northwestern Kellogg wordmark, standard variant, cell 174
Wordmark
Northwestern Kellogg wordmark, reverse variant, cell 175
Wordmark
Northwestern Kellogg wordmark, purple variant, cell 176
Wordmark
Northwestern Bienen wordmark, standard variant, cell 177
Wordmark
Northwestern Bienen wordmark, reverse variant, cell 178
Wordmark
Northwestern Bienen wordmark, purple variant, cell 179
Wordmark
Northwestern Bienen wordmark, standard variant, cell 180
Wordmark
Northwestern Bienen wordmark, reverse variant, cell 181
Wordmark
Northwestern Bienen wordmark, purple variant, cell 182
Wordmark
Northwestern Weinberg wordmark, standard variant, cell 183
Wordmark
Northwestern Weinberg wordmark, reverse variant, cell 184
Wordmark
Northwestern Weinberg wordmark, purple variant, cell 185
Wordmark
Northwestern Weinberg wordmark, standard variant, cell 186
Wordmark
Northwestern Weinberg wordmark, reverse variant, cell 187
Wordmark
Northwestern Weinberg wordmark, purple variant, cell 188
Wordmark
Northwestern Weinberg wordmark, standard variant, cell 189
Wordmark
Northwestern Weinberg wordmark, reverse variant, cell 190
Wordmark
Northwestern Weinberg wordmark, purple variant, cell 191
Wordmark
Northwestern Weinberg wordmark, standard variant, cell 192
Wordmark
Northwestern Weinberg wordmark, reverse variant, cell 193
Wordmark
Northwestern Weinberg wordmark, purple variant, cell 194
Wordmark
Block N, purple with white outline variant, cell 1
Lettermark
Block N, solid purple variant, cell 2
Lettermark
Block N, solid black variant, cell 3
Lettermark
Block N, white on purple variant, cell 4
Lettermark
N mark, decorative spikes variant, cell 35
Lettermark
Gothic N, gold outline on dark variant, cell 45
Lettermark
N lettermark, purple variant, cell 51
Lettermark
NU lettermark, purple variant, cell 53
Lettermark
N lettermark, white on purple variant, cell 56
Lettermark
NU lettermark, white on purple variant, cell 58
Lettermark
N lettermark, black variant, cell 61
Lettermark
NU lettermark, black variant, cell 63
Lettermark
Northwestern Football wordmark, purple variant, cell 18
Sport Logo
Northwestern Basketball wordmark, purple variant, cell 19
Sport Logo
Northwestern script, purple, baseball variant, cell 29
Sport Logo
Northwestern script, white on purple, baseball variant, cell 30
Sport Logo
'Cats script, purple, softball variant, cell 31
Sport Logo
'Cats script, white on purple, softball variant, cell 32
Sport Logo
Northwestern Wildcats N, sport specific variant, cell 33
Sport Logo
Northwestern Football N, sport specific variant, cell 34
Sport Logo
Football Mark, N inside football shape variant, cell 36
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Primary Block N Logo Usage

The primary 'Block N' logo is purple, outlined in white. On purple or white backgrounds, the Block N may be changed to solid color (white or purple). In grayscale applications, the Block N must appear in one color with no outline. In all other cases, use the purple Block N with white stroke. Other iterations of a Block N with outline may NOT be used in any context (purple outline, black outline).

hard rule

Youth Mascot Mark Usage

Youth Mascot Mark is only for use on apparel size 5T & under.

conditional rule

University Seal Product Use

University seal permitted on products for resale (limited use).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Founding Year Split Prohibition

Founding year (1851) cannot be split in any design.