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Northwood University Brand Guidelines

Location
Midland, MI
Established
1959
Mascot
"Woody" Timberwolf
Code
NWU_NCAA
League
NCAA
Licensing Agency
CLC
Northwood University

Official Brand Colors

Official University Color Palette

Logos & Marks

Northwood University logo, horizontal blue variant, cell 1
Primary LogoLast Updated : 5/21/2026
Northwood University logo, horizontal outline variant, cell 2
Primary LogoLast Updated : 5/21/2026
Northwood University logo, stacked blue variant, cell 3
Primary LogoLast Updated : 5/21/2026
Northwood University logo, stacked black variant, cell 4
Primary LogoLast Updated : 5/21/2026
Howling Wolf logo, color variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Howling Wolf logo, blue variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Circular Athletic mark, blue variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Circular Athletic mark, reverse on dark blue variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Circular Athletic mark, black variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Circular Athletic mark, reverse on black variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Wolf head mascot, color variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Esports Paw mark, blue/white variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Esports Paw mark, reverse on black variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Esports Paw mark, blue/light blue variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Esports Paw mark, reverse on black variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Esports Paw mark, light blue variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Esports Paw mark, reverse on black variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Presidents Freedom Celebration logo, color variant, cell 33
Secondary LogoLast Updated : 5/21/2026
Presidents Freedom Celebration logo, reverse on black variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Presidents Freedom Celebration logo, black variant, cell 35
Secondary LogoLast Updated : 5/21/2026
Northwood University Timberwolves wordmark, blue variant, cell 15
WordmarkLast Updated : 5/21/2026
Northwood University Timberwolves wordmark, reverse on dark blue variant, cell 16
WordmarkLast Updated : 5/21/2026
Northwood University Timberwolves wordmark, black variant, cell 17
WordmarkLast Updated : 5/21/2026
Timbys wordmark, script variant, cell 26
WordmarkLast Updated : 5/21/2026
NU lettermark, blue with white outline variant, cell 18
LettermarkLast Updated : 5/21/2026
NU lettermark, blue with light blue outline variant, cell 19
LettermarkLast Updated : 5/21/2026
NU lettermark, light blue variant, cell 20
LettermarkLast Updated : 5/21/2026
NU lettermark, blue variant, cell 21
LettermarkLast Updated : 5/21/2026
NU lettermark, outline blue variant, cell 22
LettermarkLast Updated : 5/21/2026
NU lettermark, outline light blue variant, cell 23
LettermarkLast Updated : 5/21/2026
NU lettermark, black variant, cell 24
LettermarkLast Updated : 5/21/2026
Baseball logo, blue variant, cell 7
Sport LogoLast Updated : 5/21/2026
Baseball logo, reverse on dark blue variant, cell 8
Sport LogoLast Updated : 5/21/2026
Baseball logo, black variant, cell 9
Sport LogoLast Updated : 5/21/2026
Baseball logo, reverse on black variant, cell 10
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Northwood University Brand Guidelines & Licensing