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Northwestern University Brand Guidelines

Location
Evanston, IL
Established
1851
Mascot
Wildcats
Code
NWS_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Athletics Color Palette

Mascot Grays

Institutional Color Palette

Logos & Marks

Block N, US flag pattern variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Block N, pink and blue gradient variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Block N, purple with gold outline variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Block N with horizontal bars, purple variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Block N with Northwestern Athletics wordmark, purple variant, cell 9
Secondary LogoLast Updated : 5/21/2026
double horizontal bars, purple variant, cell 10
Secondary LogoLast Updated : 5/21/2026
double horizontal bars, white on purple variant, cell 11
Secondary LogoLast Updated : 5/21/2026
double horizontal bars, white on black variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Block N between horizontal bars, purple variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Block N between horizontal bars, white on purple variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Block N between horizontal bars, white on black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Purple Pride, wordmark with N logo variant, cell 37
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, purple helmet, white N, side view variant, cell 38
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, purple helmet, white N, angled view variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, black helmet, purple/gold N, side view variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, black helmet, purple/gold N, angled view variant, cell 41
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, white helmet, purple N, side view variant, cell 42
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, white helmet, purple N, angled view variant, cell 43
Secondary LogoLast Updated : 5/21/2026
Youth Mascot Mark, cartoon wildcat variant, cell 44
Secondary LogoLast Updated : 5/21/2026
Gothic Stripes, gold/purple bars variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Gothic Stripe, horizontal gold/purple bar variant, cell 47
Secondary LogoLast Updated : 5/21/2026
Gothic Numbers, gold digits 0-9 variant, cell 48
Secondary LogoLast Updated : 5/21/2026
Gothic Arch, Northwestern University wordmark with crest variant, cell 49
Secondary LogoLast Updated : 5/21/2026
University Seal lockup, horizontal, purple variant, cell 66
Secondary LogoLast Updated : 5/21/2026
University Seal lockup, horizontal, white on purple variant, cell 67
Secondary LogoLast Updated : 5/21/2026
University Seal lockup, horizontal, black variant, cell 68
Secondary LogoLast Updated : 5/21/2026
University Seal lockup, stacked, purple variant, cell 69
Secondary LogoLast Updated : 5/21/2026
University Seal lockup, stacked, white on purple variant, cell 70
Secondary LogoLast Updated : 5/21/2026
University Seal lockup, stacked, black variant, cell 71
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, horizontal color variant, cell 72
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, horizontal reverse variant, cell 73
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, horizontal black variant, cell 74
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, stacked color variant, cell 75
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, stacked reverse variant, cell 76
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, stacked black variant, cell 77
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, small stacked color variant, cell 78
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, small stacked reverse variant, cell 79
Secondary LogoLast Updated : 5/21/2026
Northwestern Medicine Feinberg School of Medicine, small stacked black variant, cell 80
Secondary LogoLast Updated : 5/21/2026
Northwestern Pritzker Law, N icon color variant, cell 81
Secondary LogoLast Updated : 5/21/2026
Northwestern Pritzker Law, N icon reverse variant, cell 82
Secondary LogoLast Updated : 5/21/2026
Northwestern Pritzker Law, N icon black variant, cell 83
Secondary LogoLast Updated : 5/21/2026
Northwestern Wildcats wordmark, purple variant, cell 16
WordmarkLast Updated : 5/21/2026
Northwestern Athletics wordmark, purple variant, cell 17
WordmarkLast Updated : 5/21/2026
Purple Pride wordmark, purple variant, cell 20
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, purple variant, cell 21
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, white on purple variant, cell 22
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, purple, block font variant, cell 23
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, white on purple, block font variant, cell 24
WordmarkLast Updated : 5/21/2026
'Cats script, purple variant, cell 25
WordmarkLast Updated : 5/21/2026
'Cats script, white on purple variant, cell 26
WordmarkLast Updated : 5/21/2026
Northwestern script, purple variant, cell 27
WordmarkLast Updated : 5/21/2026
Northwestern script, white on purple variant, cell 28
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, Gothic font variant, cell 50
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, purple variant, cell 52
WordmarkLast Updated : 5/21/2026
Northwestern University wordmark, stacked, purple variant, cell 54
WordmarkLast Updated : 5/21/2026
Northwestern University wordmark, horizontal, purple variant, cell 55
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, white on purple variant, cell 57
WordmarkLast Updated : 5/21/2026
Northwestern University wordmark, stacked, white on purple variant, cell 59
WordmarkLast Updated : 5/21/2026
Northwestern University wordmark, horizontal, white on purple variant, cell 60
WordmarkLast Updated : 5/21/2026
Northwestern wordmark, black variant, cell 62
WordmarkLast Updated : 5/21/2026
Northwestern University wordmark, stacked, black variant, cell 64
WordmarkLast Updated : 5/21/2026
Northwestern University wordmark, horizontal, black variant, cell 65
WordmarkLast Updated : 5/21/2026
Northwestern Pritzker School of Law, horizontal wordmark color variant, cell 84
WordmarkLast Updated : 5/21/2026
Northwestern Pritzker School of Law, horizontal wordmark reverse variant, cell 85
WordmarkLast Updated : 5/21/2026
Northwestern Pritzker School of Law, horizontal wordmark black variant, cell 86
WordmarkLast Updated : 5/21/2026
Northwestern | Pritzker Law, one-line wordmark color variant, cell 87
WordmarkLast Updated : 5/21/2026
Northwestern | Pritzker Law, one-line wordmark reverse variant, cell 88
WordmarkLast Updated : 5/21/2026
Northwestern | Pritzker Law, one-line wordmark black variant, cell 89
WordmarkLast Updated : 5/21/2026
Northwestern | Pritzker School of Law, one-line wordmark color variant, cell 90
WordmarkLast Updated : 5/21/2026
Northwestern | Pritzker School of Law, one-line wordmark reverse variant, cell 91
WordmarkLast Updated : 5/21/2026
Northwestern | Pritzker School of Law, one-line wordmark black variant, cell 92
WordmarkLast Updated : 5/21/2026
Northwestern | The Graduate School, one-line wordmark color variant, cell 93
WordmarkLast Updated : 5/21/2026
Northwestern | The Graduate School, one-line wordmark reverse variant, cell 94
WordmarkLast Updated : 5/21/2026
Northwestern | The Graduate School, one-line wordmark black variant, cell 95
WordmarkLast Updated : 5/21/2026
Northwestern | TGS, one-line wordmark color variant, cell 96
WordmarkLast Updated : 5/21/2026
Northwestern | TGS, one-line wordmark reverse variant, cell 97
WordmarkLast Updated : 5/21/2026
Northwestern | TGS, one-line wordmark black variant, cell 98
WordmarkLast Updated : 5/21/2026
Northwestern The Graduate School, stacked wordmark color variant, cell 99
WordmarkLast Updated : 5/21/2026
Northwestern The Graduate School, stacked wordmark reverse variant, cell 100
WordmarkLast Updated : 5/21/2026
Northwestern The Graduate School, stacked wordmark black variant, cell 101
WordmarkLast Updated : 5/21/2026
Northwestern TGS, stacked wordmark color variant, cell 102
WordmarkLast Updated : 5/21/2026
Northwestern TGS, stacked wordmark reverse variant, cell 103
WordmarkLast Updated : 5/21/2026
Northwestern TGS, stacked wordmark black variant, cell 104
WordmarkLast Updated : 5/21/2026
Northwestern School of Professional Studies, one-line wordmark color variant, cell 105
WordmarkLast Updated : 5/21/2026
Northwestern School of Professional Studies, one-line wordmark reverse variant, cell 106
WordmarkLast Updated : 5/21/2026
Northwestern School of Professional Studies, one-line wordmark black variant, cell 107
WordmarkLast Updated : 5/21/2026
Northwestern | Professional Studies, one-line wordmark color variant, cell 108
WordmarkLast Updated : 5/21/2026
Northwestern | Professional Studies, one-line wordmark reverse variant, cell 109
WordmarkLast Updated : 5/21/2026
Northwestern | Professional Studies, one-line wordmark black variant, cell 110
WordmarkLast Updated : 5/21/2026
Northwestern School of Professional Studies, stacked wordmark color variant, cell 111
WordmarkLast Updated : 5/21/2026
Northwestern School of Professional Studies, stacked wordmark reverse variant, cell 112
WordmarkLast Updated : 5/21/2026
Northwestern School of Professional Studies, stacked wordmark black variant, cell 113
WordmarkLast Updated : 5/21/2026
Northwestern Professional Studies, stacked wordmark color variant, cell 114
WordmarkLast Updated : 5/21/2026
Northwestern Professional Studies, stacked wordmark reverse variant, cell 115
WordmarkLast Updated : 5/21/2026
Northwestern Professional Studies, stacked wordmark black variant, cell 116
WordmarkLast Updated : 5/21/2026
Northwestern School of Communication, one-line wordmark color variant, cell 117
WordmarkLast Updated : 5/21/2026
Northwestern School of Communication, one-line wordmark reverse variant, cell 118
WordmarkLast Updated : 5/21/2026
Northwestern School of Communication, one-line wordmark black variant, cell 119
WordmarkLast Updated : 5/21/2026
Northwestern | Communication, one-line wordmark color variant, cell 120
WordmarkLast Updated : 5/21/2026
Northwestern | Communication, one-line wordmark reverse variant, cell 121
WordmarkLast Updated : 5/21/2026
Northwestern | Communication, one-line wordmark black variant, cell 122
WordmarkLast Updated : 5/21/2026
Northwestern School of Communication, stacked wordmark color variant, cell 123
WordmarkLast Updated : 5/21/2026
Northwestern School of Communication, stacked wordmark reverse variant, cell 124
WordmarkLast Updated : 5/21/2026
Northwestern School of Communication, stacked wordmark black variant, cell 125
WordmarkLast Updated : 5/21/2026
Northwestern Communication, stacked wordmark color variant, cell 126
WordmarkLast Updated : 5/21/2026
Northwestern Communication, stacked wordmark reverse variant, cell 127
WordmarkLast Updated : 5/21/2026
Northwestern Communication, stacked wordmark black variant, cell 128
WordmarkLast Updated : 5/21/2026
Northwestern School of Education and Social Policy, one-line wordmark color variant, cell 129
WordmarkLast Updated : 5/21/2026
Northwestern School of Education and Social Policy, one-line wordmark reverse variant, cell 130
WordmarkLast Updated : 5/21/2026
Northwestern School of Education and Social Policy, one-line wordmark black variant, cell 131
WordmarkLast Updated : 5/21/2026
Northwestern | SESP, one-line wordmark color variant, cell 132
WordmarkLast Updated : 5/21/2026
Northwestern | SESP, one-line wordmark reverse variant, cell 133
WordmarkLast Updated : 5/21/2026
Northwestern | SESP, one-line wordmark black variant, cell 134
WordmarkLast Updated : 5/21/2026
Northwestern SESP wordmark, standard variant, cell 135
WordmarkLast Updated : 5/21/2026
Northwestern SESP wordmark, reverse variant, cell 136
WordmarkLast Updated : 5/21/2026
Northwestern SESP wordmark, purple variant, cell 137
WordmarkLast Updated : 5/21/2026
Northwestern SESP wordmark, standard variant, cell 138
WordmarkLast Updated : 5/21/2026
Northwestern SESP wordmark, reverse variant, cell 139
WordmarkLast Updated : 5/21/2026
Northwestern SESP wordmark, purple variant, cell 140
WordmarkLast Updated : 5/21/2026
Northwestern Qatar wordmark, standard variant, cell 141
WordmarkLast Updated : 5/21/2026
Northwestern Qatar wordmark, reverse variant, cell 142
WordmarkLast Updated : 5/21/2026
Northwestern Qatar wordmark, purple variant, cell 143
WordmarkLast Updated : 5/21/2026
Northwestern Qatar wordmark, standard variant, cell 144
WordmarkLast Updated : 5/21/2026
Northwestern Qatar wordmark, reverse variant, cell 145
WordmarkLast Updated : 5/21/2026
Northwestern Qatar wordmark, purple variant, cell 146
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, standard variant, cell 147
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, reverse variant, cell 148
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, purple variant, cell 149
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, standard variant, cell 150
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, reverse variant, cell 151
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, purple variant, cell 152
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, standard variant, cell 153
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, reverse variant, cell 154
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, purple variant, cell 155
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, standard variant, cell 156
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, reverse variant, cell 157
WordmarkLast Updated : 5/21/2026
Northwestern Medill wordmark, purple variant, cell 158
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, standard variant, cell 159
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, reverse variant, cell 160
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, purple variant, cell 161
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, standard variant, cell 162
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, reverse variant, cell 163
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, purple variant, cell 164
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, standard variant, cell 165
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, reverse variant, cell 166
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, purple variant, cell 167
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, standard variant, cell 168
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, reverse variant, cell 169
WordmarkLast Updated : 5/21/2026
Northwestern McCormick wordmark, purple variant, cell 170
WordmarkLast Updated : 5/21/2026
Northwestern Kellogg wordmark, standard variant, cell 171
WordmarkLast Updated : 5/21/2026
Northwestern Kellogg wordmark, reverse variant, cell 172
WordmarkLast Updated : 5/21/2026
Northwestern Kellogg wordmark, purple variant, cell 173
WordmarkLast Updated : 5/21/2026
Northwestern Kellogg wordmark, standard variant, cell 174
WordmarkLast Updated : 5/21/2026
Northwestern Kellogg wordmark, reverse variant, cell 175
WordmarkLast Updated : 5/21/2026
Northwestern Kellogg wordmark, purple variant, cell 176
WordmarkLast Updated : 5/21/2026
Northwestern Bienen wordmark, standard variant, cell 177
WordmarkLast Updated : 5/21/2026
Northwestern Bienen wordmark, reverse variant, cell 178
WordmarkLast Updated : 5/21/2026
Northwestern Bienen wordmark, purple variant, cell 179
WordmarkLast Updated : 5/21/2026
Northwestern Bienen wordmark, standard variant, cell 180
WordmarkLast Updated : 5/21/2026
Northwestern Bienen wordmark, reverse variant, cell 181
WordmarkLast Updated : 5/21/2026
Northwestern Bienen wordmark, purple variant, cell 182
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, standard variant, cell 183
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, reverse variant, cell 184
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, purple variant, cell 185
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, standard variant, cell 186
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, reverse variant, cell 187
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, purple variant, cell 188
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, standard variant, cell 189
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, reverse variant, cell 190
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, purple variant, cell 191
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, standard variant, cell 192
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, reverse variant, cell 193
WordmarkLast Updated : 5/21/2026
Northwestern Weinberg wordmark, purple variant, cell 194
WordmarkLast Updated : 5/21/2026
Block N, purple with white outline variant, cell 1
LettermarkLast Updated : 5/21/2026
Block N, solid purple variant, cell 2
LettermarkLast Updated : 5/21/2026
Block N, solid black variant, cell 3
LettermarkLast Updated : 5/21/2026
Block N, white on purple variant, cell 4
LettermarkLast Updated : 5/21/2026
N mark, decorative spikes variant, cell 35
LettermarkLast Updated : 5/21/2026
Gothic N, gold outline on dark variant, cell 45
LettermarkLast Updated : 5/21/2026
N lettermark, purple variant, cell 51
LettermarkLast Updated : 5/21/2026
NU lettermark, purple variant, cell 53
LettermarkLast Updated : 5/21/2026
N lettermark, white on purple variant, cell 56
LettermarkLast Updated : 5/21/2026
NU lettermark, white on purple variant, cell 58
LettermarkLast Updated : 5/21/2026
N lettermark, black variant, cell 61
LettermarkLast Updated : 5/21/2026
NU lettermark, black variant, cell 63
LettermarkLast Updated : 5/21/2026
Northwestern Football wordmark, purple variant, cell 18
Sport LogoLast Updated : 5/21/2026
Northwestern Basketball wordmark, purple variant, cell 19
Sport LogoLast Updated : 5/21/2026
Northwestern script, purple, baseball variant, cell 29
Sport LogoLast Updated : 5/21/2026
Northwestern script, white on purple, baseball variant, cell 30
Sport LogoLast Updated : 5/21/2026
'Cats script, purple, softball variant, cell 31
Sport LogoLast Updated : 5/21/2026
'Cats script, white on purple, softball variant, cell 32
Sport LogoLast Updated : 5/21/2026
Northwestern Wildcats N, sport specific variant, cell 33
Sport LogoLast Updated : 5/21/2026
Northwestern Football N, sport specific variant, cell 34
Sport LogoLast Updated : 5/21/2026
Football Mark, N inside football shape variant, cell 36
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Primary Block N Logo Usage

The primary 'Block N' logo is purple, outlined in white. On purple or white backgrounds, the Block N may be changed to solid color (white or purple). In grayscale applications, the Block N must appear in one color with no outline. In all other cases, use the purple Block N with white stroke. Other iterations of a Block N with outline may NOT be used in any context (purple outline, black outline).

hard rule

Youth Mascot Mark Usage

Youth Mascot Mark is only for use on apparel size 5T & under.

conditional rule

University Seal Product Use

University seal permitted on products for resale (limited use).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Founding Year Split Prohibition

Founding year (1851) cannot be split in any design.