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Northwest Missouri State University Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
NWM_NCAA
League
NCAA
Licensing Agency
CLC
Northwest Missouri State University

Official Brand Colors

Approved University Colors

Logos & Marks

Bearcat paw with 'N', full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
Bearcat paw with 'N', green and white variant, cell 2
Primary LogoLast Updated : 5/21/2026
Bearcat paw with 'N', pink and white variant, cell 3
Primary LogoLast Updated : 5/21/2026
Bearcat paw with 'N', USA flag pattern variant, cell 4
Primary LogoLast Updated : 5/21/2026
Bearcat paw with 'N', black and white variant, cell 5
Primary LogoLast Updated : 5/21/2026
Bearcat paw with 'N', reverse white on black variant, cell 6
Primary LogoLast Updated : 5/21/2026
Northwest Missouri Bearcats wordmark with head, full color variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Northwest Missouri Bearcats wordmark with head, black and white variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Northwest Missouri Bearcats wordmark with head, reverse white on black variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Northwest Bearcats wordmark with head, full color variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Northwest Bearcats wordmark with head, black and white variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Northwest Bearcats wordmark with head, reverse white on black variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Bearcat head, full color variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Bearcat head, black and white variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Bearcat head, reverse white on black variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Bearcat eyes, full color variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Bearcat eyes, black and white variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Bearcat eyes, reverse white on black variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Claw marks, green variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Claw marks, black variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Claw marks, reverse white on black variant, cell 30
Secondary LogoLast Updated : 5/21/2026
mascot head, full color variant, cell 31
Secondary LogoLast Updated : 5/21/2026
mascot head, black outline variant, cell 32
Secondary LogoLast Updated : 5/21/2026
mascot head, green outline variant, cell 33
Secondary LogoLast Updated : 5/21/2026
full mascot, full color variant, cell 34
Secondary LogoLast Updated : 5/21/2026
full mascot, black outline variant, cell 35
Secondary LogoLast Updated : 5/21/2026
full mascot, green outline variant, cell 36
Secondary LogoLast Updated : 5/21/2026
font system, green variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Northwest Missouri State Bearcats wordmark, full color variant, cell 13
WordmarkLast Updated : 5/21/2026
Northwest Missouri State Bearcats wordmark, black and white variant, cell 14
WordmarkLast Updated : 5/21/2026
Northwest Missouri State Bearcats wordmark, reverse white on black variant, cell 15
WordmarkLast Updated : 5/21/2026
Northwest Bearcats wordmark, full color variant, cell 16
WordmarkLast Updated : 5/21/2026
Northwest Bearcats wordmark, black and white variant, cell 17
WordmarkLast Updated : 5/21/2026
Northwest Bearcats wordmark, reverse white on black variant, cell 18
WordmarkLast Updated : 5/21/2026
Cats script, green variant, cell 37
WordmarkLast Updated : 5/21/2026
Cats script, black variant, cell 38
WordmarkLast Updated : 5/21/2026
Cats script, white on black variant, cell 39
WordmarkLast Updated : 5/21/2026
Letter 'N', full color variant, cell 22
LettermarkLast Updated : 5/21/2026
Letter 'N', black and white variant, cell 23
LettermarkLast Updated : 5/21/2026
Letter 'N', reverse white on black variant, cell 24
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

One-color Logo Usage Restrictions

The one-color logos may only be used on green, gray, black, white, pink and tan. If placed on a different color, the full-color or two-color marks must be used.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Northwest Missouri State University Brand Guidelines & Licensing