Northeastern University Brand Guidelines

Location
Boston, MA
Established
1898
Mascot
Huskies
Code
NEU_NCAA
League
NCAA
Licensing Agency
CLC
Northeastern University

Official Brand Colors

Official University Color Palette

Logos & Marks

University Logotype, red and black variant, cell 9
Primary LogoLast Updated : 5/21/2026
University Logotype, red and white on black variant, cell 10
Primary LogoLast Updated : 5/21/2026
University Logotype, black variant, cell 11
Primary LogoLast Updated : 5/21/2026
University Logotype, white on black variant, cell 12
Primary LogoLast Updated : 5/21/2026
University Seal, black variant, cell 1
Secondary LogoLast Updated : 5/21/2026
University Seal, white on black variant, cell 2
Secondary LogoLast Updated : 5/21/2026
Seal Lockup, black variant, cell 3
Secondary LogoLast Updated : 5/21/2026
Seal Lockup, white on black variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Circular Mark, black variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Circular Mark, white on black variant, cell 19
Secondary LogoLast Updated : 5/21/2026
King Husky head, black on white variant, cell 33
Secondary LogoLast Updated : 5/21/2026
King Husky head, black/white on red variant, cell 34
Secondary LogoLast Updated : 5/21/2026
King Husky head, white on black variant, cell 35
Secondary LogoLast Updated : 5/21/2026
King Husky head, white on grey variant, cell 36
Secondary LogoLast Updated : 5/21/2026
Standing Husky, black on white variant, cell 37
Secondary LogoLast Updated : 5/21/2026
Standing Husky, black/white on red variant, cell 38
Secondary LogoLast Updated : 5/21/2026
Standing Husky, white on black variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Standing Husky, white on grey variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Retro Husky head with wordmark, black on white variant, cell 41
Secondary LogoLast Updated : 5/21/2026
Retro Husky head with wordmark, white on black variant, cell 42
Secondary LogoLast Updated : 5/21/2026
Shield Mark, color variant, cell 45
Secondary LogoLast Updated : 5/21/2026
Shield Mark, reverse variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Paw Mark, black variant, cell 47
Secondary LogoLast Updated : 5/21/2026
Paw Mark, white variant, cell 48
Secondary LogoLast Updated : 5/21/2026
Ring Lockup, black variant, cell 49
Secondary LogoLast Updated : 5/21/2026
Ring Lockup, white variant, cell 50
Secondary LogoLast Updated : 5/21/2026
Ring Lockup, color variant, cell 51
Secondary LogoLast Updated : 5/21/2026
University Wordmark, stacked black variant, cell 4
WordmarkLast Updated : 5/21/2026
University Wordmark, horizontal black variant, cell 5
WordmarkLast Updated : 5/21/2026
University Wordmark, stacked white on black variant, cell 7
WordmarkLast Updated : 5/21/2026
University Wordmark, horizontal white on black variant, cell 8
WordmarkLast Updated : 5/21/2026
Motto Wordmark, black variant, cell 16
WordmarkLast Updated : 5/21/2026
Motto Wordmark, white on black variant, cell 17
WordmarkLast Updated : 5/21/2026
NORTHEASTERN wordmark, black variant, cell 54
WordmarkLast Updated : 5/21/2026
NORTHEASTERN wordmark, black variant, cell 55
WordmarkLast Updated : 5/21/2026
HUSKIES wordmark, black variant, cell 56
WordmarkLast Updated : 5/21/2026
HUSKIES wordmark, black variant, cell 57
WordmarkLast Updated : 5/21/2026
NORTHEASTERN wordmark, white variant, cell 58
WordmarkLast Updated : 5/21/2026
NORTHEASTERN wordmark, white variant, cell 59
WordmarkLast Updated : 5/21/2026
HUSKIES wordmark, white variant, cell 60
WordmarkLast Updated : 5/21/2026
HUSKIES wordmark, white variant, cell 61
WordmarkLast Updated : 5/21/2026
NORTHEASTERN wordmark, red variant, cell 62
WordmarkLast Updated : 5/21/2026
NORTHEASTERN wordmark, red variant, cell 63
WordmarkLast Updated : 5/21/2026
HUSKIES wordmark, red variant, cell 64
WordmarkLast Updated : 5/21/2026
HUSKIES wordmark, red variant, cell 65
WordmarkLast Updated : 5/21/2026
Northeastern script wordmark, black variant, cell 66
WordmarkLast Updated : 5/21/2026
Northeastern script wordmark, red variant, cell 67
WordmarkLast Updated : 5/21/2026
Northeastern script wordmark, white variant, cell 68
WordmarkLast Updated : 5/21/2026
Huskies script wordmark, black variant, cell 69
WordmarkLast Updated : 5/21/2026
Huskies script wordmark, red variant, cell 70
WordmarkLast Updated : 5/21/2026
Huskies script wordmark, white variant, cell 71
WordmarkLast Updated : 5/21/2026
#LIKEAHUSKY wordmark, Real Head Pro, black variant, cell 72
WordmarkLast Updated : 5/21/2026
#LIKEAHUSKY wordmark, Real Head Pro, reverse variant, cell 73
WordmarkLast Updated : 5/21/2026
#LIKEAHUSKY wordmark, Marsh Stencil, black variant, cell 74
WordmarkLast Updated : 5/21/2026
#LIKEAHUSKY wordmark, Marsh Stencil, reverse variant, cell 75
WordmarkLast Updated : 5/21/2026
#LIKEAHUSKY wordmark, Mari-David, black variant, cell 76
WordmarkLast Updated : 5/21/2026
#LIKEAHUSKY wordmark, Mari-David, reverse variant, cell 77
WordmarkLast Updated : 5/21/2026
Primary Monogram, black variant, cell 13
LettermarkLast Updated : 5/21/2026
Primary Monogram, red variant, cell 14
LettermarkLast Updated : 5/21/2026
Primary Monogram, white on black variant, cell 15
LettermarkLast Updated : 5/21/2026
Notched Motto Monogram, black variant, cell 20
LettermarkLast Updated : 5/21/2026
Notched Motto Monogram, red variant, cell 21
LettermarkLast Updated : 5/21/2026
Notched Motto Monogram, white on black variant, cell 22
LettermarkLast Updated : 5/21/2026
Notched Northeastern Monogram, red variant, cell 23
LettermarkLast Updated : 5/21/2026
Notched Northeastern Monogram, red on black variant, cell 24
LettermarkLast Updated : 5/21/2026
Notched Northeastern Monogram, black variant, cell 25
LettermarkLast Updated : 5/21/2026
Notched Northeastern Monogram, white on black variant, cell 26
LettermarkLast Updated : 5/21/2026
Monogram Lockup with King Husky, black on white variant, cell 25
LettermarkLast Updated : 5/21/2026
Monogram Lockup with King Husky, red N, black/white husky on white variant, cell 26
LettermarkLast Updated : 5/21/2026
Monogram Lockup with King Husky, white N, black/white husky on red variant, cell 27
LettermarkLast Updated : 5/21/2026
Monogram Lockup with King Husky, white N, black/white husky on black variant, cell 28
LettermarkLast Updated : 5/21/2026
Monogram Lockup with Standing Husky, black on white variant, cell 29
LettermarkLast Updated : 5/21/2026
Monogram Lockup with Standing Husky, red N, black/white husky on white variant, cell 30
LettermarkLast Updated : 5/21/2026
Monogram Lockup with Standing Husky, white N, black/white husky on red variant, cell 31
LettermarkLast Updated : 5/21/2026
Monogram Lockup with Standing Husky, white N, black/white husky on black variant, cell 32
LettermarkLast Updated : 5/21/2026
Athletics Lockup - Basketball, black variant, cell 52
Sport LogoLast Updated : 5/21/2026
Athletics Lockup - Basketball, white variant, cell 53
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Paw Mark Usage Restriction

Do not rotate paw mark. Paw mark is limited to use on athletic uniforms.

hard rule

Husky Wordmark Pairing Requirement

Husky Wordmark should always appear with a second Northeastern mark, for example King Husky or a Wordmark. It cannot be alone.

hard rule

#LikeAHusky Mark Pairing Requirement

#LikeAHusky must be accompanied by one of Northeastern's brand marks (Wordmark, Monogram, Ring or husky marks).

hard rule

University Seal Product Use and Alteration Restrictions

University Seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted. The gold seal is reserved for Office of the President only.

hard rule

No Numbers on Products for Resale

University does not permit numbers on products for resale.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Primary Monogram Minimum Size and Clear Space

Primary Monogram minimum size is .25 inch. The clear space below and above the Monogram should be equal to the height and width of the N.

hard rule

Notched Northeastern Monogram Minimum Size and Clear Space

Notched Northeastern Monogram minimum size is 4.5 inches. The clear space below and above the Notched Northeastern monogram should be equal to the height and width of the N.

hard rule

Notched Motto Monogram Minimum Size, Color, and Clear Space

Notched Motto Monogram minimum size is .75 inch. All single-element marks are allowed in black, white, or red. The clear space below and above the Notched Motto Monogram should be equal to the height and width of the N.

hard rule

Husky Marks Color Restriction

The Husky marks (King Husky and Standing Husky) can only appear in black and white.

advisory rule

Monogram Lockup with King Husky Preferred for Small Items

Version with King Husky (25-28) is preferred for use on small items. Minimum size 1 inch.

hard rule

King Husky Mark Usage Requirements

Husky marks must be used alongside Northeastern Wordmark or Monogram. Minimum size .75 inch.

hard rule

Standing Husky Minimum Height

Standing Husky minimum height is 1 inch.