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Northeastern University Brand Guidelines

Location
Boston, MA
Established
1898
Mascot
Huskies
Code
NEU_NCAA
League
NCAA
Licensing Agency
CLC
Northeastern University

Official Brand Colors

Official University Color Palette

Logos & Marks

University Logotype, red and black variant, cell 9
Primary Logo
University Logotype, red and white on black variant, cell 10
Primary Logo
University Logotype, black variant, cell 11
Primary Logo
University Logotype, white on black variant, cell 12
Primary Logo
University Seal, black variant, cell 1
Secondary Logo
University Seal, white on black variant, cell 2
Secondary Logo
Seal Lockup, black variant, cell 3
Secondary Logo
Seal Lockup, white on black variant, cell 6
Secondary Logo
Circular Mark, black variant, cell 18
Secondary Logo
Circular Mark, white on black variant, cell 19
Secondary Logo
King Husky head, black on white variant, cell 33
Secondary Logo
King Husky head, black/white on red variant, cell 34
Secondary Logo
King Husky head, white on black variant, cell 35
Secondary Logo
King Husky head, white on grey variant, cell 36
Secondary Logo
Standing Husky, black on white variant, cell 37
Secondary Logo
Standing Husky, black/white on red variant, cell 38
Secondary Logo
Standing Husky, white on black variant, cell 39
Secondary Logo
Standing Husky, white on grey variant, cell 40
Secondary Logo
Retro Husky head with wordmark, black on white variant, cell 41
Secondary Logo
Retro Husky head with wordmark, white on black variant, cell 42
Secondary Logo
Shield Mark, color variant, cell 45
Secondary Logo
Shield Mark, reverse variant, cell 46
Secondary Logo
Paw Mark, black variant, cell 47
Secondary Logo
Paw Mark, white variant, cell 48
Secondary Logo
Ring Lockup, black variant, cell 49
Secondary Logo
Ring Lockup, white variant, cell 50
Secondary Logo
Ring Lockup, color variant, cell 51
Secondary Logo
University Wordmark, stacked black variant, cell 4
Wordmark
University Wordmark, horizontal black variant, cell 5
Wordmark
University Wordmark, stacked white on black variant, cell 7
Wordmark
University Wordmark, horizontal white on black variant, cell 8
Wordmark
Motto Wordmark, black variant, cell 16
Wordmark
Motto Wordmark, white on black variant, cell 17
Wordmark
NORTHEASTERN wordmark, black variant, cell 54
Wordmark
NORTHEASTERN wordmark, black variant, cell 55
Wordmark
HUSKIES wordmark, black variant, cell 56
Wordmark
HUSKIES wordmark, black variant, cell 57
Wordmark
NORTHEASTERN wordmark, white variant, cell 58
Wordmark
NORTHEASTERN wordmark, white variant, cell 59
Wordmark
HUSKIES wordmark, white variant, cell 60
Wordmark
HUSKIES wordmark, white variant, cell 61
Wordmark
NORTHEASTERN wordmark, red variant, cell 62
Wordmark
NORTHEASTERN wordmark, red variant, cell 63
Wordmark
HUSKIES wordmark, red variant, cell 64
Wordmark
HUSKIES wordmark, red variant, cell 65
Wordmark
Northeastern script wordmark, black variant, cell 66
Wordmark
Northeastern script wordmark, red variant, cell 67
Wordmark
Northeastern script wordmark, white variant, cell 68
Wordmark
Huskies script wordmark, black variant, cell 69
Wordmark
Huskies script wordmark, red variant, cell 70
Wordmark
Huskies script wordmark, white variant, cell 71
Wordmark
#LIKEAHUSKY wordmark, Real Head Pro, black variant, cell 72
Wordmark
#LIKEAHUSKY wordmark, Real Head Pro, reverse variant, cell 73
Wordmark
#LIKEAHUSKY wordmark, Marsh Stencil, black variant, cell 74
Wordmark
#LIKEAHUSKY wordmark, Marsh Stencil, reverse variant, cell 75
Wordmark
#LIKEAHUSKY wordmark, Mari-David, black variant, cell 76
Wordmark
#LIKEAHUSKY wordmark, Mari-David, reverse variant, cell 77
Wordmark
Primary Monogram, black variant, cell 13
Lettermark
Primary Monogram, red variant, cell 14
Lettermark
Primary Monogram, white on black variant, cell 15
Lettermark
Notched Motto Monogram, black variant, cell 20
Lettermark
Notched Motto Monogram, red variant, cell 21
Lettermark
Notched Motto Monogram, white on black variant, cell 22
Lettermark
Notched Northeastern Monogram, red variant, cell 23
Lettermark
Notched Northeastern Monogram, red on black variant, cell 24
Lettermark
Notched Northeastern Monogram, black variant, cell 25
Lettermark
Notched Northeastern Monogram, white on black variant, cell 26
Lettermark
Monogram Lockup with King Husky, black on white variant, cell 25
Lettermark
Monogram Lockup with King Husky, red N, black/white husky on white variant, cell 26
Lettermark
Monogram Lockup with King Husky, white N, black/white husky on red variant, cell 27
Lettermark
Monogram Lockup with King Husky, white N, black/white husky on black variant, cell 28
Lettermark
Monogram Lockup with Standing Husky, black on white variant, cell 29
Lettermark
Monogram Lockup with Standing Husky, red N, black/white husky on white variant, cell 30
Lettermark
Monogram Lockup with Standing Husky, white N, black/white husky on red variant, cell 31
Lettermark
Monogram Lockup with Standing Husky, white N, black/white husky on black variant, cell 32
Lettermark
Athletics Lockup - Basketball, black variant, cell 52
Sport Logo
Athletics Lockup - Basketball, white variant, cell 53
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Paw Mark Usage Restriction

Do not rotate paw mark. Paw mark is limited to use on athletic uniforms.

hard rule

Husky Wordmark Pairing Requirement

Husky Wordmark should always appear with a second Northeastern mark, for example King Husky or a Wordmark. It cannot be alone.

hard rule

#LikeAHusky Mark Pairing Requirement

#LikeAHusky must be accompanied by one of Northeastern's brand marks (Wordmark, Monogram, Ring or husky marks).

hard rule

University Seal Product Use and Alteration Restrictions

University Seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted. The gold seal is reserved for Office of the President only.

hard rule

No Numbers on Products for Resale

University does not permit numbers on products for resale.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

Primary Monogram Minimum Size and Clear Space

Primary Monogram minimum size is .25 inch. The clear space below and above the Monogram should be equal to the height and width of the N.

hard rule

Notched Northeastern Monogram Minimum Size and Clear Space

Notched Northeastern Monogram minimum size is 4.5 inches. The clear space below and above the Notched Northeastern monogram should be equal to the height and width of the N.

hard rule

Notched Motto Monogram Minimum Size, Color, and Clear Space

Notched Motto Monogram minimum size is .75 inch. All single-element marks are allowed in black, white, or red. The clear space below and above the Notched Motto Monogram should be equal to the height and width of the N.

hard rule

Husky Marks Color Restriction

The Husky marks (King Husky and Standing Husky) can only appear in black and white.

advisory rule

Monogram Lockup with King Husky Preferred for Small Items

Version with King Husky (25-28) is preferred for use on small items. Minimum size 1 inch.

hard rule

King Husky Mark Usage Requirements

Husky marks must be used alongside Northeastern Wordmark or Monogram. Minimum size .75 inch.

hard rule

Standing Husky Minimum Height

Standing Husky minimum height is 1 inch.