North Carolina State University Brand Guidelines

Shown here in United Serif Semi-condensed Black, but can be produced in other legible fonts.

There are two configurations of the hallmark. Do not alter, separate or use individual elements. Do not add elements. Do not alter the proportions. The hallmark should not be recreated. There are three approved typefaces for use with the hallmark: Univers, Glypha, United Serif. Minimum size: Print - 1.25" Screen - 200px.

The logo versions containing red are preferred. If the white brick is used in print, it must be rendered in true white. No part of our logo is transparent; elements that are designed in white should always be rendered in white.

The logo should never be recreated, altered, adorned or elaborated upon. The proportions of the logo should never be altered or warped.

Design ornaments should be at least the width of the letter N in 'NC State' away from the logo.

Lockups may be used with or without the Block S.

No alterations or overlaying graphics to hallmark permitted.

Marks 1–3 should never be embroidered at a scale which makes the 'NC State' in the wolf's cap illegible.

Mark 7 is restricted to use on red backgrounds only and may be used only as shown.

Do not fill or alter the marks with patterns.

Do not use marks on light blue products that may be confused with UNC-CH school colors.

Marks 8–10 should never be embroidered smaller than 3" tall.

No brand graphics can encroach from an imaginary horizontal line drawn between the 'N' and the 'E' on Mark 16 and between the 'W' and the 'K' on Mark 17.

NC STATE and WOLFPACK are registered wordmarks, and as such are protected trademarks in any font or color.

We prefer United Serif Semi Condensed font. Keep the words legible.

Secondary wordmarks are used when a longer horizontal design is desired, or when the product is more formal in nature.

University permits numbers on products for resale: 87 (University Founding date).

Mascot caricatures (Mr. & Ms. Wuf) are permitted.

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Do Not use 'North Carolina State', 'NCS' or 'NCSU' (exceptions given for Retro).

Do Not stack 'NC' on top of 'State'; or 'NC' on top of 'SU'; or 'North Carolina' on top of 'State University'.

No marquee style alignment (vertical letter-over-letter) allowed.

No periods after 'N or C' in NC STATE® (exceptions given for Retro).

The Chancellor's Seal is limited to grad apparel, diploma frames and high-end gifts given to University partners by Chancellor. The University Hallmark may be used for commercial products.

When altering dimensions of marks by size, proportions must be maintained and all details must be clean, crisp and in registration.