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New Mexico State University Brand Guidelines

Location
Las Cruces, NM
Established
1888
Mascot
Aggies
Code
NMS_NCAA
League
NCAA
Licensing Agency
CLC
New Mexico State University

Official Brand Colors

Official University Color Palette

Logos & Marks

Pistol Pete with NM STATE wordmark, full color variant, cell 1
Primary LogoLast Updated : 5/22/2026
Pistol Pete with NM STATE wordmark, full color, reverse variant, cell 2
Primary LogoLast Updated : 5/22/2026
Pistol Pete with NM STATE wordmark, black and white variant, cell 3
Primary LogoLast Updated : 5/22/2026
Pistol Pete with NM STATE wordmark, black and white, reverse variant, cell 4
Primary LogoLast Updated : 5/22/2026
NM State Institutional Logo, maroon variant, cell 15
Primary LogoLast Updated : 5/22/2026
NM State University Institutional Logo, maroon variant, cell 16
Primary LogoLast Updated : 5/22/2026
Pistol Pete head with NM STATE wordmark, black and white variant, cell 5
Secondary LogoLast Updated : 5/22/2026
Pistol Pete head with NM STATE wordmark, white, reverse variant, cell 6
Secondary LogoLast Updated : 5/22/2026
Pistol Pete head, black and white variant, cell 7
Secondary LogoLast Updated : 5/22/2026
Pistol Pete head, white, reverse variant, cell 8
Secondary LogoLast Updated : 5/22/2026
Zia Mark, maroon/white on black variant, cell 13
Secondary LogoLast Updated : 5/22/2026
Zia Mark, black/white variant, cell 14
Secondary LogoLast Updated : 5/22/2026
Wave the Wonder Dog, full color on maroon variant, cell 17
Secondary LogoLast Updated : 5/22/2026
NM STATE stacked wordmark, crimson variant, cell 9
WordmarkLast Updated : 5/22/2026
NEW MEXICO STATE wordmark, black and white variant, cell 10
WordmarkLast Updated : 5/22/2026
NEW MEXICO STATE wordmark, white, reverse variant, cell 11
WordmarkLast Updated : 5/22/2026
NM STATE UNIVERSITY wordmark, crimson variant, cell 12
WordmarkLast Updated : 5/22/2026
New Mexico State Athletics Wordmark, maroon/white variant, cell 18
Sport LogoLast Updated : 5/22/2026
New Mexico State Athletics Wordmark, maroon/white on grey variant, cell 19
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Pete Head with NM State Mark Color Consistency

Pete Head with NM State mark should use same color for face and 'NM State' text.

hard rule

NM State Stacked Rotis Font Outline Restriction

NM State stacked rotis font should not be outlined.

hard rule

Zia Mark Modification Restriction

Do not remove 'NM State' from the center of the symbol or fill the center in any way.

hard rule

Primary Institutional Mark Usage

The NM State logo is the primary institutional mark and preferred logo to use for NM State.

conditional rule

NM State University Logo Usage Conditions

The NM State University logo can be used when the word 'University' is legible (over one inch) and on self-contained merchandise such as magnets and stickers.

hard rule

University Seal Restriction

University seal not permitted on products for resale.

hard rule

No Alterations or Overlaying Graphics to Marks

No alterations or overlaying graphics to the marks permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permission

Mascot caricatures (renderings of Pistol Pete such as line drawings or cartoons) are permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Reference to Alcohol, Drugs, or Tobacco

No reference to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

New Mexico State University Brand Guidelines & Licensing