Brand Guidelines

New England, University of (NEN)

Location
Biddeford, ME
Established
1831
Mascot
Stormin' Norman
Code
NEN_NCAA
League
NCAA
Licensing Agency
CLC
New England, University of (NEN)

Official Color Palette

Official University Color Palette

Guideline Assets

primary athletic mark, color variant, cell 1
Primary Logo
primary athletic mark, black and white variant, cell 2
Primary Logo
primary athletic mark, reverse variant, cell 3
Primary Logo
UNE University of New England wordmark, horizontal with tagline, blue and black variant, cell 114
Primary Logo
UNE University of New England wordmark, horizontal with tagline, blue variant, cell 115
Primary Logo
UNE University of New England wordmark, horizontal with tagline, black variant, cell 116
Primary Logo
UNE University of New England wordmark, horizontal with tagline, white on blue variant, cell 117
Primary Logo
UNE University of New England wordmark, horizontal with tagline, white on blue variant, cell 118
Primary Logo
UNE University of New England wordmark, stacked with tagline, blue and black variant, cell 119
Primary Logo
UNE University of New England wordmark, stacked with tagline, blue variant, cell 120
Primary Logo
UNE University of New England wordmark, stacked with tagline, black variant, cell 121
Primary Logo
UNE University of New England wordmark, stacked with tagline, white on blue variant, cell 122
Primary Logo
UNE University of New England wordmark, stacked with tagline, white on blue variant, cell 123
Primary Logo
UNE University of New England wordmark, horizontal, blue and black variant, cell 128
Primary Logo
UNE University of New England wordmark, horizontal, black variant, cell 129
Primary Logo
UNE University of New England wordmark, horizontal, white on blue variant, cell 130
Primary Logo
UNE University of New England wordmark, stacked, blue and black variant, cell 131
Primary Logo
UNE University of New England wordmark, stacked, black variant, cell 132
Primary Logo
UNE University of New England wordmark, stacked, white on blue variant, cell 133
Primary Logo
University of New England logo, horizontal lockup with seal variant
Primary Logo
University of New England seal, color variant
Secondary Logo
cloud and bolt mark, color variant, cell 7
Secondary Logo
cloud and bolt mark, black and white variant, cell 8
Secondary Logo
cloud and bolt mark, reverse variant, cell 9
Secondary Logo
bolt mark, color variant, cell 10
Secondary Logo
bolt mark, gray variant, cell 11
Secondary Logo
bolt mark, reverse variant, cell 12
Secondary Logo
bolt mark, black variant, cell 13
Secondary Logo
Nor'easter curve mark, color variant, cell 25
Secondary Logo
Nor'easter curve mark, reverse color variant, cell 26
Secondary Logo
Nor'easter curve mark, black and white variant, cell 27
Secondary Logo
Nor'easter curve mark, reverse variant, cell 28
Secondary Logo
Nor'easter curve mark, black variant, cell 29
Secondary Logo
University of New England seal, full color variant, cell 134
Secondary Logo
University of New England seal, blue variant, cell 135
Secondary Logo
University of New England seal, black variant, cell 136
Secondary Logo
University of New England seal, white on blue variant, cell 137
Secondary Logo
College of Dental Medicine seal, triangular, color variant, cell 138
Secondary Logo
College of Osteopathic Medicine seal, circular, color variant, cell 139
Secondary Logo
College of Osteopathic Medicine seal, circular, blue variant, cell 140
Secondary Logo
College of Osteopathic Medicine seal, circular, black variant, cell 141
Secondary Logo
College of Osteopathic Medicine seal, circular, blue and white variant, cell 142
Secondary Logo
College of Osteopathic Medicine seal, circular, white on black variant, cell 143
Secondary Logo
UNE Nor'easters wordmark, color variant, cell 4
Wordmark
UNE Nor'easters wordmark, black and white variant, cell 5
Wordmark
UNE Nor'easters wordmark, reverse variant, cell 6
Wordmark
University of New England wordmark, color variant, cell 14
Wordmark
University of New England wordmark, reverse color variant, cell 15
Wordmark
University of New England wordmark, black and white variant, cell 16
Wordmark
University of New England wordmark, reverse variant, cell 17
Wordmark
University of New England arched wordmark, color variant, cell 18
Wordmark
University of New England arched wordmark, reverse color variant, cell 19
Wordmark
University of New England arched wordmark, black and white variant, cell 20
Wordmark
University of New England arched wordmark, reverse variant, cell 21
Wordmark
UNE lettermark, blue and black variant, cell 124
Lettermark
UNE lettermark, blue variant, cell 125
Lettermark
UNE lettermark, black variant, cell 126
Lettermark
UNE lettermark, white on blue variant, cell 127
Lettermark
rugby crest mark, color variant, cell 22
Sport Logo
rugby crest mark, black and white variant, cell 23
Sport Logo
rugby crest mark, reverse variant, cell 24
Sport Logo
UNE Basketball logo, color on white, Option 1 variant, cell 30
Sport Logo
UNE Basketball logo, black on white, Option 1 variant, cell 31
Sport Logo
UNE Basketball logo, color on blue, Option 1 variant, cell 32
Sport Logo
UNE Cross Country logo, color on white, Option 1 variant, cell 33
Sport Logo
UNE Cross Country logo, black on white, Option 1 variant, cell 34
Sport Logo
UNE Cross Country logo, color on blue, Option 1 variant, cell 35
Sport Logo
UNE Field Hockey logo, color on white, Option 1 variant, cell 36
Sport Logo
UNE Field Hockey logo, black on white, Option 1 variant, cell 37
Sport Logo
UNE Field Hockey logo, color on blue, Option 1 variant, cell 38
Sport Logo
UNE Football logo, color on white, Option 1 variant, cell 39
Sport Logo
UNE Football logo, black on white, Option 1 variant, cell 40
Sport Logo
UNE Football logo, color on blue, Option 1 variant, cell 41
Sport Logo
UNE Golf logo, color on white, Option 1 variant, cell 42
Sport Logo
UNE Golf logo, black on white, Option 1 variant, cell 43
Sport Logo
UNE Golf logo, color on blue, Option 1 variant, cell 44
Sport Logo
UNE Ice Hockey logo, color on white, Option 1 variant, cell 45
Sport Logo
UNE Ice Hockey logo, black on white, Option 1 variant, cell 46
Sport Logo
UNE Ice Hockey logo, color on blue, Option 1 variant, cell 47
Sport Logo
UNE Lacrosse logo, color on white, Option 1 variant, cell 48
Sport Logo
UNE Lacrosse logo, black on white, Option 1 variant, cell 49
Sport Logo
UNE Lacrosse logo, color on blue, Option 1 variant, cell 50
Sport Logo
UNE Rugby logo, color on white, Option 1 variant, cell 51
Sport Logo
UNE Rugby logo, black on white, Option 1 variant, cell 52
Sport Logo
UNE Rugby logo, color on blue, Option 1 variant, cell 53
Sport Logo
UNE Soccer logo, color on white, Option 1 variant, cell 54
Sport Logo
UNE Soccer logo, black on white, Option 1 variant, cell 55
Sport Logo
UNE Soccer logo, color on blue, Option 1 variant, cell 56
Sport Logo
UNE Softball logo, color on white, Option 1 variant, cell 57
Sport Logo
UNE Softball logo, black on white, Option 1 variant, cell 58
Sport Logo
UNE Softball logo, color on blue, Option 1 variant, cell 59
Sport Logo
UNE Swimming logo, color on white, Option 1 variant, cell 60
Sport Logo
UNE Swimming logo, black on white, Option 1 variant, cell 61
Sport Logo
UNE Swimming logo, color on blue, Option 1 variant, cell 62
Sport Logo
UNE Volleyball logo, color on white, Option 1 variant, cell 63
Sport Logo
UNE Volleyball logo, black on white, Option 1 variant, cell 64
Sport Logo
UNE Volleyball logo, color on blue, Option 1 variant, cell 65
Sport Logo
UNE Track & Field logo, color on white, Option 1 variant, cell 66
Sport Logo
UNE Track & Field logo, black on white, Option 1 variant, cell 67
Sport Logo
UNE Track & Field logo, color on blue, Option 1 variant, cell 68
Sport Logo
UNE Tennis logo, color on white, Option 1 variant, cell 69
Sport Logo
UNE Tennis logo, black on white, Option 1 variant, cell 70
Sport Logo
UNE Tennis logo, color on blue, Option 1 variant, cell 71
Sport Logo
UNE Basketball logo, color on white, Option 2 variant, cell 72
Sport Logo
UNE Basketball logo, black on white, Option 2 variant, cell 73
Sport Logo
UNE Basketball logo, color on blue, Option 2 variant, cell 74
Sport Logo
UNE Cross Country logo, color on white, Option 2 variant, cell 75
Sport Logo
UNE Cross Country logo, black on white, Option 2 variant, cell 76
Sport Logo
UNE Cross Country logo, color on blue, Option 2 variant, cell 77
Sport Logo
UNE Field Hockey logo, color on white, Option 2 variant, cell 78
Sport Logo
UNE Field Hockey logo, black on white, Option 2 variant, cell 79
Sport Logo
UNE Field Hockey logo, color on blue, Option 2 variant, cell 80
Sport Logo
UNE Football logo, color on white, Option 2 variant, cell 81
Sport Logo
UNE Football logo, black on white, Option 2 variant, cell 82
Sport Logo
UNE Football logo, color on blue, Option 2 variant, cell 83
Sport Logo
UNE Golf logo, color on white, Option 2 variant, cell 84
Sport Logo
UNE Golf logo, black on white, Option 2 variant, cell 85
Sport Logo
UNE Golf logo, color on blue, Option 2 variant, cell 86
Sport Logo
UNE Ice Hockey logo, color on white, Option 2 variant, cell 87
Sport Logo
UNE Ice Hockey logo, black on white, Option 2 variant, cell 88
Sport Logo
UNE Ice Hockey logo, color on blue, Option 2 variant, cell 89
Sport Logo
UNE Lacrosse logo, color on white, Option 2 variant, cell 90
Sport Logo
UNE Lacrosse logo, black on white, Option 2 variant, cell 91
Sport Logo
UNE Lacrosse logo, color on blue, Option 2 variant, cell 92
Sport Logo
UNE Rugby logo, color on white, Option 2 variant, cell 93
Sport Logo
UNE Rugby logo, black on white, Option 2 variant, cell 94
Sport Logo
UNE Rugby logo, color on blue, Option 2 variant, cell 95
Sport Logo
UNE Soccer logo, color on white, Option 2 variant, cell 96
Sport Logo
UNE Soccer logo, black on white, Option 2 variant, cell 97
Sport Logo
UNE Soccer logo, color on blue, Option 2 variant, cell 98
Sport Logo
UNE Softball logo, color on white, Option 2 variant, cell 99
Sport Logo
UNE Softball logo, black on white, Option 2 variant, cell 100
Sport Logo
UNE Softball logo, color on blue, Option 2 variant, cell 101
Sport Logo
UNE Swimming logo, color on white, Option 2 variant, cell 102
Sport Logo
UNE Swimming logo, black on white, Option 2 variant, cell 103
Sport Logo
UNE Swimming logo, color on blue, Option 2 variant, cell 104
Sport Logo
UNE Volleyball logo, color on white, Option 2 variant, cell 105
Sport Logo
UNE Volleyball logo, black on white, Option 2 variant, cell 106
Sport Logo
UNE Volleyball logo, color on blue, Option 2 variant, cell 107
Sport Logo
UNE Track & Field logo, color on white, Option 2 variant, cell 108
Sport Logo
UNE Track & Field logo, black on white, Option 2 variant, cell 109
Sport Logo
UNE Track & Field logo, color on blue, Option 2 variant, cell 110
Sport Logo
UNE Tennis logo, color on white, Option 2 variant, cell 111
Sport Logo
UNE Tennis logo, black on white, Option 2 variant, cell 112
Sport Logo
UNE Tennis logo, color on blue, Option 2 variant, cell 113
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Uniform Mark Usage

The uniform mark is for varsity athletics use only. The uniform mark may be used as a stand-alone graphic on uniforms ONLY. For non-uniform apparel, the uniform mark must be accompanied by one of the primary athletic marks. This logo is not approved for products intended for retail sale.

hard rule

Secondary Athletic Mark Usage

The bolt mark and the cloud mark are secondary marks and may not appear as stand-alone logos. Secondary marks must be used with one of the primary athletic marks.

hard rule

Rugby Crest Mark Usage

The rugby crest mark is approved for use by rugby ONLY on both uniform and non-uniform apparel. This logo is not approved for products intended to be sold in UNE's bookstore. This logo is not approved for products intended for retail sale.

hard rule

Nor'easter Curve Mark Usage

The UNE Nor'easter curve marks are for student groups, clubs, and organizations. They are no longer customizable. Student groups can add their name, in any of the UNE approved fonts, as long as it is a clear space from the logo.

hard rule

Sport Specific Marks Usage

Sport specific marks are for use by varsity teams only. Each sport has two versions. Club sports and other groups may not customize the logo.

hard rule

Secondary Institutional Marks Usage

Marks 124 through 127 are to be used when space is limited.

hard rule

Institutional Marks Embroidery Exception

When embroidering the logo on a garment or other product, the tag line may be omitted as shown below. This is the only time the logo can be used without the tag line.

conditional rule

University Seal Usage

The University seal is reserved for the most formal applications. Usage of the University seal is prohibited without permission from the Office of Communications.

conditional rule

Historical Marks Access

Please contact the UNE Office of Communications, Marine Miller at [email protected] for access to these marks.

hard rule

Primary Mark Requirement

A primary mark must be used on all items. This includes the "University of New England" institutional marks, the "UNE Nor'easters" primary athletics marks, or the Nor'easter Curve mark. If space is limited, an exception may be made with approval from the Director of Creative Services.

hard rule

Prohibited Verbiage Usage

The words "University of New England," "Nor'easter," and "UNE" may not be used as text on any item. An exception may be made with approval from the Director of Creative Services.

hard rule

Text Approval Requirement

No text will be approved unless accompanied by an approved UNE mark. If space is limited, an exception may be made with approval from the Director of Creative Services.

hard rule

Brand-Appropriate Text and Styling

Text and styling must be brand-appropriate, use an official typeface, and follow correct spacing guidelines as indicated in the UNE Brand Manual.

hard rule

Prohibited Mark Alteration

The UNE marks may not be changed or altered in any way. This includes changing a mark's color, editing its text, separating its elements, or otherwise varying its appearance or proportions.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Athletic Uniform Approval

All athletic uniforms require Brand Manager approval.

hard rule

Face Mask Branding Placement

In the production of face masks or face coverings that bear the UNE brand, the brand must appear on the left or right side of the mask (not in the center). Internal requests for such products should be addressed to the Director of Creative Services at [email protected].