Brand Guidelines

North Dakota, University of (ND)

Location
Grand Forks, ND
Established
1883
Mascot
Fighting Hawks
Code
ND_NCAA
League
NCAA
Licensing Agency
CLC
North Dakota, University of (ND)

Official Color Palette

Official University Color Palette

Guideline Assets

UND logo lockup, horizontal, full color variant, cell 1
Primary Logo
UND logo lockup, horizontal, reverse on black variant, cell 2
Primary Logo
UND logo lockup, horizontal, white on green variant, cell 3
Primary Logo
UND logo lockup, horizontal, black/gray on gray variant, cell 4
Primary Logo
UND logo lockup, stacked, full color variant, cell 5
Primary Logo
UND logo lockup, stacked, reverse on black variant, cell 6
Primary Logo
UND logo lockup, stacked, white on green variant, cell 7
Primary Logo
UND logo lockup, stacked, black/gray on gray variant, cell 8
Primary Logo
Hawk Head logo, full color on black variant, cell 15
Primary Logo
Hawk Head logo, full color on green variant, cell 16
Primary Logo
Hawk Head logo, full color with outline on white variant, cell 17
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal green/black variant, cell 47
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal white on green variant, cell 48
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal white on black variant, cell 49
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, stacked green/black variant, cell 50
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, stacked white on green variant, cell 51
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, stacked white on black variant, cell 52
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal single-line green/black variant, cell 53
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal single-line white on green variant, cell 54
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal single-line white on black variant, cell 55
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal white on black bar variant, cell 56
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal white on green bar variant, cell 57
Primary Logo
Hawk head with NORTH DAKOTA FIGHTING HAWKS, horizontal green on white bar variant, cell 58
Primary Logo
Hawk head with NORTH DAKOTA, horizontal green/black variant, cell 59
Primary Logo
Hawk head with NORTH DAKOTA, horizontal white on green variant, cell 60
Primary Logo
Hawk head with NORTH DAKOTA, horizontal white on black variant, cell 61
Primary Logo
Hawk head with NORTH DAKOTA, stacked green/black variant, cell 62
Primary Logo
Hawk head with NORTH DAKOTA, stacked white on green variant, cell 63
Primary Logo
Hawk head with NORTH DAKOTA, stacked white on black variant, cell 64
Primary Logo
Hawk head with NORTH DAKOTA, horizontal single-line green/black variant, cell 65
Primary Logo
Hawk head with NORTH DAKOTA, horizontal single-line white on green variant, cell 66
Primary Logo
Hawk head with NORTH DAKOTA, horizontal single-line white on black variant, cell 67
Primary Logo
Hawk head with NORTH DAKOTA, horizontal white on black bar variant, cell 68
Primary Logo
Hawk head with NORTH DAKOTA, horizontal white on green bar variant, cell 69
Primary Logo
Hawk head with NORTH DAKOTA, horizontal green on white bar variant, cell 70
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal green/black variant, cell 71
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal white on green variant, cell 72
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal white on black variant, cell 73
Primary Logo
Hawk head with FIGHTING HAWKS, stacked green/black variant, cell 74
Primary Logo
Hawk head with FIGHTING HAWKS, stacked white on green variant, cell 75
Primary Logo
Hawk head with FIGHTING HAWKS, stacked white on black variant, cell 76
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal single-line green/black variant, cell 77
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal white on green variant, cell 78
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal white on black variant, cell 79
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal white on black bar variant, cell 80
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal white on green bar variant, cell 81
Primary Logo
Hawk head with FIGHTING HAWKS, horizontal green on white bar variant, cell 82
Primary Logo
Fighting Hawk logo, skewed misuse variant, cell 1
Primary Logo
Fighting Hawk logo, altered elements misuse variant, cell 3
Primary Logo
Fighting Hawk logo, outlined misuse variant, cell 5
Primary Logo
Fighting Hawk logo, blurred misuse variant, cell 6
Primary Logo
Fighting Hawk logo, changed hawk color misuse variant, cell 7
Primary Logo
Fighting Hawk logo, patterned texture misuse variant, cell 9
Primary Logo
Fighting Hawk logo, image inside misuse variant, cell 10
Primary Logo
Fighting Hawk logo, added visual elements misuse variant, cell 12
Primary Logo
Fighting Hawk logo and North Dakota wordmark, combined previous marks misuse variant
Primary Logo
Fighting Hawk logo, ND monogram, and North Dakota wordmark, combined previous marks misuse variant
Primary Logo
University Seal, black variant, cell 12
Secondary Logo
University Seal, white on green variant, cell 13
Secondary Logo
University Seal, green/white on gray variant, cell 14
Secondary Logo
Hawk head, white on green variant, cell 45
Secondary Logo
Hawk head, green outline variant, cell 46
Secondary Logo
mascot mark, head front color variant, cell 92
Secondary Logo
mascot mark, head front white on grey variant, cell 93
Secondary Logo
mascot mark, head front white on black variant, cell 94
Secondary Logo
mascot mark, head side color variant, cell 95
Secondary Logo
mascot mark, head side white on grey variant, cell 96
Secondary Logo
mascot mark, head side white on black variant, cell 97
Secondary Logo
mascot mark, head angled color variant, cell 98
Secondary Logo
mascot mark, head angled white on grey variant, cell 99
Secondary Logo
mascot mark, head angled white on black variant, cell 100
Secondary Logo
mascot mark, full standing color variant, cell 101
Secondary Logo
mascot mark, full standing white on grey variant, cell 102
Secondary Logo
mascot mark, full standing white on black variant, cell 103
Secondary Logo
mascot mark, full running color variant, cell 104
Secondary Logo
mascot mark, full running white on grey variant, cell 105
Secondary Logo
mascot mark, full running white on black variant, cell 106
Secondary Logo
mascot mark, full golf color variant, cell 107
Secondary Logo
mascot mark, full golf white on grey variant, cell 108
Secondary Logo
mascot mark, full golf white on black variant, cell 109
Secondary Logo
mascot mark, full hockey color variant, cell 110
Secondary Logo
mascot mark, full hockey white on grey variant, cell 111
Secondary Logo
mascot mark, full hockey white on black variant, cell 112
Secondary Logo
mascot mark for content, full standing color variant, cell 113
Secondary Logo
mascot mark for content, full standing white on grey variant, cell 114
Secondary Logo
mascot mark for content, head peeking color variant, cell 115
Secondary Logo
mascot mark for content, head peeking white on grey variant, cell 116
Secondary Logo
University of North Dakota seal, color variant
Secondary Logo
ND monogram and North Dakota wordmark, combined previous marks misuse variant
Secondary Logo
North Dakota Fighting Hawks wordmark, horizontal green/black on white variant, cell 18
Wordmark
North Dakota Fighting Hawks wordmark, horizontal green/green on white variant, cell 19
Wordmark
North Dakota Fighting Hawks wordmark, horizontal black/black on white variant, cell 20
Wordmark
North Dakota Fighting Hawks wordmark, horizontal white/white on green variant, cell 21
Wordmark
North Dakota Fighting Hawks wordmark, horizontal green/white on black variant, cell 22
Wordmark
North Dakota Fighting Hawks wordmark, horizontal white/white on green variant, cell 23
Wordmark
North Dakota Fighting Hawks wordmark, stacked green/black on white variant, cell 24
Wordmark
North Dakota Fighting Hawks wordmark, stacked green/green on white variant, cell 25
Wordmark
North Dakota Fighting Hawks wordmark, stacked black/black on white variant, cell 26
Wordmark
North Dakota Fighting Hawks wordmark, stacked white/white on green variant, cell 27
Wordmark
North Dakota Fighting Hawks wordmark, stacked green/white on black variant, cell 28
Wordmark
North Dakota Fighting Hawks wordmark, stacked white/white on green variant, cell 29
Wordmark
NORTH DAKOTA wordmark, green variant, cell 30
Wordmark
NORTH DAKOTA wordmark, white on green variant, cell 31
Wordmark
NORTH DAKOTA wordmark, black variant, cell 32
Wordmark
FIGHTING HAWKS wordmark, green variant, cell 33
Wordmark
FIGHTING HAWKS wordmark, white on green variant, cell 34
Wordmark
FIGHTING HAWKS wordmark, black variant, cell 35
Wordmark
NORTH DAKOTA wordmark, stacked green variant, cell 36
Wordmark
NORTH DAKOTA wordmark, stacked white on green variant, cell 37
Wordmark
NORTH DAKOTA wordmark, stacked black variant, cell 38
Wordmark
FIGHTING HAWKS wordmark, stacked green variant, cell 39
Wordmark
FIGHTING HAWKS wordmark, stacked white on green variant, cell 40
Wordmark
FIGHTING HAWKS wordmark, stacked black variant, cell 41
Wordmark
University of North Dakota wordmark, header variant
Wordmark
UND wordmark, altered colors misuse variant, cell 2
Wordmark
UND wordmark, rotated misuse variant, cell 4
Wordmark
UND wordmark, drop shadow misuse variant, cell 11
Wordmark
UND wordmark, white on light background misuse variant
Wordmark
UND lettermark with flame, full color variant, cell 9
Lettermark
UND lettermark with flame, white on green variant, cell 10
Lettermark
UND lettermark with flame, black on gray variant, cell 11
Lettermark
UND lettermark, green variant, cell 42
Lettermark
UND lettermark, white on green variant, cell 43
Lettermark
UND lettermark, black variant, cell 44
Lettermark
NORTH DAKOTA HOCKEY wordmark, horizontal green/black variant, cell 83
Sport Logo
NORTH DAKOTA HOCKEY wordmark, horizontal white on green variant, cell 84
Sport Logo
NORTH DAKOTA HOCKEY wordmark, horizontal white on black variant, cell 85
Sport Logo
NORTH DAKOTA HOCKEY wordmark, stacked green/black variant, cell 86
Sport Logo
NORTH DAKOTA HOCKEY wordmark, stacked white on green variant, cell 87
Sport Logo
NORTH DAKOTA HOCKEY wordmark, stacked white on black variant, cell 88
Sport Logo
Hawk head HOCKEY lockup, white on black variant, cell 89
Sport Logo
Hawk head HOCKEY lockup, white on green variant, cell 90
Sport Logo
Hawk head HOCKEY lockup, green/white on green variant, cell 91
Sport Logo
Crossed Hockey Sticks, green variant, cell 117
Sport Logo
Crossed Hockey Sticks, black variant, cell 118
Sport Logo
Crossed Hockey Sticks, white variant, cell 119
Sport Logo
Fighting Hawk logo, unofficial football font lockup misuse variant, cell 8
Sport Logo
UND Men's Hockey lockup, crossed sticks misuse variant
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures not permitted.

hard rule

No Combination of Previous UND Marks with New Brand Identity

Do NOT combine previous UND marks with the new brand identity.

hard rule

Clothing Application Restrictions

Do NOT combine two separate wordmarks. Do NOT use the same mark more than once on a garment. (Some exceptions may apply.)

hard rule

White Marks on Light Backgrounds

Do NOT place white marks onto light backgrounds.

hard rule

Etching Guidelines

All wordmarks are fine to be etched. Fighting Hawk logos may only be etched onto a solid Kelly Green or Black background.

hard rule

Screen Printing on Frosted Glass

Only logo #17 can be used in the circumstance.

hard rule

Clear Zone for UND Logo System

A clear zone of no less than half the height of the flame logo is required around all marks in the UND logo system. Photos and subtle textures/patterns can be present in the clear zone.

hard rule

Primary Wordmark Legibility and Outlines

Wordmarks must be legible. If the background of the item is too busy, a solid white box should be placed around the wordmark. Do not create your own outline.

hard rule

Secondary Marks Usage

The logo must stand on its own and not be combined with sport specific text. Allowed in 1 color PMS 347, white, black. No primary mark is required to be included. Clear zone: nothing overlapping or touching the logo. Allowed to be etched. TM must be included. Color combinations must not be altered with sport specific text. Clear zones measured as 1/2 the length of the eye of the Hawk.

hard rule

Primary Athletic Mark and Wordmark Lock Up Usage

When combining the Primary Mark and Wordmarks horizontally, use guidelines below. The Primary Athletic Mark and Wordmark Lock Up should be used as a stand-alone mark and not with other elements. Primary Mark and Wordmarks may still be on same design 'unlocked' if distinctly separated.

hard rule

Sport-Specific Marks Font and Alteration

Sports names cannot be listed in a different font and paired with the primary mark or primary and secondary wordmarks. The official sport-specific marks cannot be altered in any way, including using a different font.

hard rule

Mascot Marks Clear Zone

A clear zone of no less than one eighth of the height the mark is required around all mascot marks. No other type or graphic element should fall within the clear zone.

hard rule

Mascot Marks Usage

Color combinations must not be altered. The logo must stand on its own and not be combined with sport specific text. No etching allowed. No primary mark is required to be included. TM must be included. Clear zones measured as 1/2 the length of the eye of the Hawk.

hard rule

Crossed Hockey Sticks Mark Guidelines

Do not alter color combinations. Only allowed in: One Color White, One Color Green, One Color Black. Cannot be the only UND Athletics trademark on an item. Cannot appear to be the primary mark of the Men's Hockey program.

hard rule

Logo Misuse Prohibitions

Do NOT skew, alter logo colors, alter or resize the elements, rotate, outline, blur, change the color of the hawk on the Primary Athletic Mark, combine with unofficial fonts, put patterns or textures inside the logo, put images inside the logo, add drop shadow, or add visual elements.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.