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Brand Guidelines

Memphis, University of (MSU)

Location
Memphis, TN
Established
1912
Mascot
Pouncer (costume)
Code
MSU_NCAA
League
NCAA
Licensing Agency
CLC
Memphis, University of (MSU)

Official Color Palette

Official University Color Palette

Guideline Assets

Leaping Tiger over M, full color variant, cell 1
Primary Logo
Leaping Tiger over M, blue and white variant, cell 2
Primary Logo
Leaping Tiger over M, black and white variant, cell 3
Primary Logo
Leaping Tiger over M, white on black variant, cell 4
Primary Logo
Tiger Head, full color variant, cell 5
Secondary Logo
Tiger Head, blue and white variant, cell 6
Secondary Logo
Tiger Head, black and white variant, cell 7
Secondary Logo
Tiger Head, white on black variant, cell 8
Secondary Logo
M Club Mark, full color variant, cell 9
Secondary Logo
University of Memphis logo, tiger head with wordmark, blue/gray variant, cell 20
Secondary Logo
University of Memphis logo, tiger head with wordmark, blue/white variant, cell 21
Secondary Logo
University of Memphis logo, tiger head with wordmark, black/white variant, cell 22
Secondary Logo
University of Memphis logo, tiger head with wordmark, white on black variant, cell 23
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, horizontal, blue/gray variant, cell 24
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, horizontal, white on black variant, cell 25
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, horizontal, blue/white variant, cell 26
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, horizontal, white on black variant, cell 27
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, horizontal, black/white variant, cell 28
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, horizontal, white on black variant, cell 29
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, stacked, blue/gray variant, cell 36
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, stacked, white on black variant, cell 37
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, stacked, blue/white variant, cell 38
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, stacked, white on black variant, cell 39
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, stacked, black/white variant, cell 40
Secondary Logo
University of Memphis logo, U of M lettermark with wordmark, stacked, white on black variant, cell 41
Secondary Logo
University of Memphis seal, blue/gray variant, cell 42
Secondary Logo
University of Memphis seal, black/white variant, cell 43
Secondary Logo
University of Memphis Alumni Association wordmark, horizontal, blue/gray variant, cell 44
Secondary Logo
University of Memphis Alumni Association logo, stacked, blue/gray variant, cell 45
Secondary Logo
Memphis wordmark, blue variant, cell 10
Wordmark
Memphis wordmark, black variant, cell 11
Wordmark
Memphis wordmark, gray variant, cell 12
Wordmark
Memphis wordmark, white on black variant, cell 13
Wordmark
Tigers wordmark, blue variant, cell 14
Wordmark
Tigers wordmark, black variant, cell 15
Wordmark
Tigers wordmark, gray variant, cell 16
Wordmark
Tigers wordmark, white on black variant, cell 17
Wordmark
University of Memphis lettermark, U of M, blue/gray variant, cell 30
Lettermark
University of Memphis lettermark, U of M, white on black variant, cell 31
Lettermark
University of Memphis lettermark, U of M, blue/white variant, cell 32
Lettermark
University of Memphis lettermark, U of M, white on black variant, cell 33
Lettermark
University of Memphis lettermark, U of M, black/white variant, cell 34
Lettermark
University of Memphis lettermark, U of M, white on black variant, cell 35
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Primary Athletic Mark Centering

The M/Leaping Tiger logo should be centered on products using the 'M'...not the entire logo. Any center line or point should line up with the point of the M.

hard rule

Primary Athletic Mark Outline Requirement

Primary Athletic Mark must contain a white outline when used on a background color or image.

hard rule

No Alterations to School Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.