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Brand Guidelines

Missouri State University (MOU)

Location
Springfield, MO
Established
1905
Mascot
Boomer Bear
Code
MOU_NCAA
League
NCAA
Licensing Agency
CLC
Missouri State University (MOU)

Official Color Palette

Official University Color Palette

Guideline Assets

bear head with Missouri State University wordmark, vertical lockup variant, cell 37
Primary Logo
bear head with Missouri State University wordmark, vertical lockup, reverse on maroon variant, cell 38
Primary Logo
bear head with Missouri State University wordmark, vertical lockup, reverse on black variant, cell 39
Primary Logo
bear head with Missouri State University wordmark, vertical lockup variant, cell 40
Primary Logo
bear head with Missouri State University wordmark, vertical lockup, thick outline on black variant, cell 41
Primary Logo
bear head with Missouri State wordmark, vertical lockup variant, cell 42
Primary Logo
bear head with Missouri State wordmark, vertical lockup, reverse on maroon variant, cell 43
Primary Logo
bear head with Missouri State wordmark, vertical lockup, reverse on black variant, cell 44
Primary Logo
bear head with Missouri State wordmark, vertical lockup variant, cell 45
Primary Logo
bear head with Missouri State wordmark, vertical lockup, thick outline on black variant, cell 46
Primary Logo
bear head with Missouri State University wordmark, stacked vertical lockup variant, cell 47
Primary Logo
bear head with Missouri State University wordmark, stacked vertical lockup, reverse on maroon variant, cell 48
Primary Logo
bear head with Missouri State University wordmark, stacked vertical lockup, reverse on black variant, cell 49
Primary Logo
bear head with Missouri State University wordmark, stacked vertical lockup variant, cell 50
Primary Logo
bear head with Missouri State University wordmark, stacked vertical lockup, thick outline on black variant, cell 51
Primary Logo
bear head with Missouri State wordmark, stacked vertical lockup variant, cell 52
Primary Logo
bear head with Missouri State wordmark, stacked vertical lockup, reverse on maroon variant, cell 53
Primary Logo
bear head with Missouri State wordmark, stacked vertical lockup, reverse on black variant, cell 54
Primary Logo
bear head with Missouri State wordmark, stacked vertical lockup variant, cell 55
Primary Logo
bear head with Missouri State wordmark, stacked vertical lockup, thick outline on black variant, cell 56
Primary Logo
bear head with Missouri State University wordmark, horizontal lockup variant, cell 57
Primary Logo
bear head with Missouri State University wordmark, horizontal lockup, reverse on maroon variant, cell 58
Primary Logo
bear head with Missouri State University wordmark, horizontal lockup, reverse on black variant, cell 59
Primary Logo
bear head with Missouri State University wordmark, horizontal lockup variant, cell 60
Primary Logo
bear head with Missouri State University wordmark, horizontal lockup, thick outline on black variant, cell 61
Primary Logo
bear head with Missouri State wordmark, horizontal lockup variant, cell 62
Primary Logo
bear head with Missouri State wordmark, horizontal lockup, reverse on maroon variant, cell 63
Primary Logo
bear head with Missouri State wordmark, horizontal lockup, reverse on black variant, cell 64
Primary Logo
bear head with Missouri State wordmark, horizontal lockup variant, cell 65
Primary Logo
bear head with Missouri State wordmark, horizontal lockup, thick outline on black variant, cell 66
Primary Logo
bear head with Missouri State University wordmark, compact horizontal lockup variant, cell 67
Primary Logo
bear head with Missouri State University wordmark, compact horizontal lockup, reverse on maroon variant, cell 68
Primary Logo
bear head with Missouri State University wordmark, compact horizontal lockup, reverse on black variant, cell 69
Primary Logo
bear head with Missouri State University wordmark, compact horizontal lockup variant, cell 70
Primary Logo
bear head with Missouri State University wordmark, compact horizontal lockup, thick outline on black variant, cell 71
Primary Logo
bear head with Missouri State wordmark, compact horizontal lockup variant, cell 72
Primary Logo
bear head with Missouri State wordmark, compact horizontal lockup, reverse on maroon variant, cell 73
Primary Logo
bear head with Missouri State wordmark, compact horizontal lockup, reverse on black variant, cell 74
Primary Logo
bear head with Missouri State wordmark, compact horizontal lockup variant, cell 75
Primary Logo
bear head with Missouri State wordmark, compact horizontal lockup, thick outline on black variant, cell 76
Primary Logo
bear head with Missouri State University wordmark, embroidery variant, cell 78
Primary Logo
bear head with Missouri State wordmark, embroidery variant, cell 79
Primary Logo
Missouri State University horizontal lockup, maroon variant, cell 96
Primary Logo
Missouri State University horizontal lockup, white on maroon variant, cell 97
Primary Logo
Missouri State University horizontal lockup, white on black variant, cell 98
Primary Logo
Missouri State University horizontal lockup, maroon outline variant, cell 99
Primary Logo
Missouri State horizontal lockup, maroon variant, cell 102
Primary Logo
Missouri State horizontal lockup, white on maroon variant, cell 103
Primary Logo
Missouri State horizontal lockup, white on black variant, cell 104
Primary Logo
Missouri State horizontal lockup, maroon outline variant, cell 105
Primary Logo
Missouri State University stacked lockup, maroon variant, cell 106
Primary Logo
Missouri State University stacked lockup, white on maroon variant, cell 107
Primary Logo
Missouri State University stacked lockup, white on black variant, cell 108
Primary Logo
Missouri State University stacked lockup, maroon outline variant, cell 109
Primary Logo
Missouri State stacked lockup, maroon variant, cell 110
Primary Logo
Missouri State stacked lockup, white on maroon variant, cell 111
Primary Logo
Missouri State stacked lockup, white on black variant, cell 112
Primary Logo
Missouri State stacked lockup, maroon outline variant, cell 113
Primary Logo
Missouri State University side-stacked lockup, maroon variant, cell 114
Primary Logo
Missouri State University side-stacked lockup, white on maroon variant, cell 115
Primary Logo
Missouri State University side-stacked lockup, white on black variant, cell 116
Primary Logo
Missouri State University side-stacked lockup, maroon outline variant, cell 117
Primary Logo
Missouri State side-stacked lockup, maroon variant, cell 118
Primary Logo
Missouri State side-stacked lockup, white on maroon variant, cell 119
Primary Logo
Missouri State side-stacked lockup, white on black variant, cell 120
Primary Logo
Missouri State side-stacked lockup, maroon outline variant, cell 121
Primary Logo
Missouri State University horizontal lockup, maroon variant, cell 122
Primary Logo
Missouri State University horizontal lockup, white on maroon variant, cell 123
Primary Logo
Missouri State University horizontal lockup, white on black variant, cell 124
Primary Logo
Missouri State University horizontal lockup, maroon outline variant, cell 125
Primary Logo
Missouri State horizontal lockup, maroon variant, cell 126
Primary Logo
Missouri State horizontal lockup, white on maroon variant, cell 127
Primary Logo
Missouri State horizontal lockup, white on black variant, cell 128
Primary Logo
Missouri State horizontal lockup, maroon outline variant, cell 129
Primary Logo
School Seal, black variant, cell 92
Secondary Logo
School Seal, full color variant, cell 93
Secondary Logo
Carrington Hall icon, maroon variant, cell 94
Secondary Logo
Carrington Hall icon, white on maroon variant, cell 95
Secondary Logo
Carrington Hall icon, white on black variant, cell 100
Secondary Logo
Carrington Hall icon, maroon outline variant, cell 101
Secondary Logo
Mo State wordmark, script variant, cell 77
Wordmark
MSU Missouri State University, maroon on white variant, cell 80
Wordmark
MSU Missouri State University, white on maroon variant, cell 81
Wordmark
MSU Missouri State University, white on black variant, cell 82
Wordmark
MSU Missouri State University, maroon outline variant, cell 83
Wordmark
MSU Missouri State, maroon on white variant, cell 84
Wordmark
MSU Missouri State, white on maroon variant, cell 85
Wordmark
MSU Missouri State, white on black variant, cell 86
Wordmark
MSU Missouri State, maroon outline variant, cell 87
Wordmark
M Missouri State, maroon on white variant, cell 88
Lettermark
M Missouri State, white on maroon variant, cell 89
Lettermark
M Missouri State, white on black variant, cell 90
Lettermark
M Missouri State, maroon outline variant, cell 91
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Bear Head Mark Product Category Restriction

Bear Head marks may be used as displayed with the ® symbol ONLY in connection with paper goods and apparel.

hard rule

Word & Stylized Mark Product Category Restriction

Word & stylized marks may be used as displayed with the ® symbol ONLY in connection with apparel.

hard rule

MO State Spirit Mark Product Category Restriction

MO State Spirit marks may be used as displayed with the ® symbol ONLY in connection with short sleeved or long sleeved T-shirts.

hard rule

Pride Icon Usage Restriction

The walking bear pride icon may not take the place of a primary logo. The Missouri State University wordmark must be visible in all applications. The pride icon may not be combined with the wordmark to create a new mark.

advisory rule

Youth Mark Embroidery Friendly Note

Mark #35 is Embroidery Friendly.

hard rule

Bear Logo Production Guidelines

When producing the Bear logo, the lines must always be white, i.e. the eyes and teeth must always be white. When printing/engraving on glass, metal or wood, ensure the lines within the face of the logo, which include the teeth and outline, are lighter than the fill of the logo. If reproducing the two-color Bear logo on a black background, you must use the version with the thicker white outline.

hard rule

Minimum Clear Space for Logos

The minimum clear space around the logos is equivalent to the height of the capital M in the word mark.