Monmouth College Brand Guidelines

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

The centered Corporate Logo is the primary identity mark for the college, replacing earlier versions that should no longer be used. Default to the centered logo for materials representing the academic institution. When vertical space is limited and/or a horizontal shape is preferred, the wide version may be used. Reproduce in red, black, gray, and/or white, using Pantone 7427 for spot color application and the Custom CMYK formula for 4-color application. Use in positive or reverse, as shown with the cupola and inner outline of the Crest almost always appearing in white (or a lighter color) when used on a dark background.

Do not change proportions, arrangement of the elements, the name 'Monmouth College' or the typeface. Do not add outlines to the Crest or type, other type or graphics, or type or images over the logo. Do not subtract any part of the logo or the Registered Trademark symbol unless it becomes illegible when reduced.

The Athletic Logo is the primary identity mark for all Monmouth College athletic teams. Default to the primary Athletic Logo for materials representing Monmouth College athletics. Make sure the word 'FIGHTING' is clearly legible. Reproduce in red, black, gray, and/or white, using Pantone 200 for spot color application and the Custom CMYK formula for 4-color application. Use in positive or reverse, as shown.

Do not change proportions, arrangement of the elements, the name 'Monmouth College Fighting Scots' or the typeface. Do not add additional outlines to the logo or type, other type or graphics, or type or images over the logo. Do not subtract any part of the logo or the Registered Trademark symbol unless it becomes illegible when reduced.

The secondary Athletic Logo may be used if the name 'Monmouth College' is already present, when the school's identity is obvious, or when permission is granted by the College. Please follow the primary Athletic Logo guidelines.

The purpose of the Athletic 'M' is to represent the Fighting Scots when an accent symbol is needed or when space does not allow for the primary or secondary Fighting Scots Logo. The primary Athletic 'M' is enclosed within a circle. The secondary version is a standalone letter without the circle. The 'M' consists of a solid color with an outline stroke. The outline stroke may be removed or increased slightly for greater impact. Reproduce in red, black, gray, and/or white, using Pantone 200 for spot color application and the Custom CMYK formula for 4-color application. Use in positive or reverse, as shown.

Do not change proportions or arrangement of the elements. Do not add additional outlines, other type or graphics, or type or images over the logo. Do not subtract any part of the logo or the TM symbol unless it becomes illegible when reduced.

The Corporate Seal functions as a signature of the institution and should be used with discretion and without alteration. Its primary purpose is to authorize official documents, certificates, plaques, awards, etc. While preference should be given to the Corporate Logo, the Corporate Seal may be used when appropriate—on pennants, flags, and fine gifts, such as glassware, clocks, furniture, neckties and scarves. The Seal may also be printed on college sweatshirts, but it should not appear on T-shirts or other casual apparel, novelty items, disposable items, etc. Use the Seal in one color (black, white, red, gold, silver, tan or gray) unless permission is granted to use more than one color. Use no smaller than 1/2 inch in diameter. Do not crop or bleed the Seal off a garment or item. Allow a reasonable amount of space around the Seal.

Do not change proportions, the orientation or arrangement of the elements, or the typeface. Do not add outlines, other type or graphics, or type or images over the Seal or use it as a background element. Do not subtract any part of the Seal.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.