Brand Guidelines

Monmouth University (MON)

Location
Monmouth, IL
Established
1853
Mascot
Big Red
Code
MON_NCAA
League
NCAA
Licensing Agency
CLC
Monmouth University (MON)

Official Color Palette

Monmouth College Color Palette

Guideline Assets

Monmouth College Fighting Scots, full color variant, cell 23
Primary Logo
Monmouth College Fighting Scots, black variant, cell 24
Primary Logo
Monmouth College Fighting Scots, white on black variant, cell 25
Primary Logo
Monmouth College Fighting Scots, outline variant, cell 26
Primary Logo
Monmouth College Fighting Scots, white outline on black variant, cell 27
Primary Logo
Monmouth College Fighting Scots, red/white on maroon variant, cell 28
Primary Logo
Monmouth College Fighting Scots, red/white on black variant, cell 29
Primary Logo
Fighting Scots, full color variant, cell 30
Secondary Logo
Fighting Scots, red/white on black variant, cell 31
Secondary Logo
Fighting Scots, black variant, cell 32
Secondary Logo
Fighting Scots, white outline on black variant, cell 33
Secondary Logo
Fighting Scots, solid black variant, cell 34
Secondary Logo
Fighting Scots, outline variant, cell 35
Secondary Logo
Fighting Scots, white on black variant, cell 36
Secondary Logo
Fighting Scots, red/white variant, cell 37
Secondary Logo
Fighting Scots, white outline on black variant, cell 38
Secondary Logo
Fighting Scots, red outline variant, cell 39
Secondary Logo
Monmouth College seal, black variant, cell 62
Secondary Logo
Monmouth College seal, reverse white variant, cell 63
Secondary Logo
Athletic M in circle, red M, black outline variant, cell 40
Lettermark
Athletic M in circle, red M, red outline variant, cell 41
Lettermark
Athletic M in circle, black M, black outline variant, cell 42
Lettermark
Athletic M in circle, gray M, gray outline variant, cell 43
Lettermark
Athletic M in circle, white M, white outline, black background variant, cell 44
Lettermark
Athletic M in circle, white M, white outline, red background variant, cell 45
Lettermark
Athletic M in circle, white M, white outline, black background variant, cell 46
Lettermark
Athletic M in circle, red M, white outline, black background variant, cell 47
Lettermark
Athletic M in circle, white M, white outline, gray background variant, cell 48
Lettermark
Athletic M, red M, black outline variant, cell 49
Lettermark
Athletic M, black M, black outline variant, cell 50
Lettermark
Athletic M, gray M, gray outline variant, cell 51
Lettermark
Athletic M, red M, red outline variant, cell 52
Lettermark
Athletic M, white M, black outline variant, cell 53
Lettermark
Athletic M, white M, white outline, black background variant, cell 54
Lettermark
Athletic M, white M, gray outline, black background variant, cell 55
Lettermark
Athletic M, gray M, gray outline, black background variant, cell 56
Lettermark
Athletic M, red M, white outline, black background variant, cell 57
Lettermark
Athletic M, white M, white outline, black background variant, cell 58
Lettermark
Athletic M, white M, gray outline variant, cell 59
Lettermark
Athletic M, white M, white outline, black background variant, cell 60
Lettermark
Athletic M, white M, red outline variant, cell 61
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Corporate Logo Restrictions

Do not change proportions, arrangement of the elements, the name 'Monmouth College' or the typeface. Do not add outlines to the Crest or type, other type or graphics, or type or images over the logo. Do not subtract any part of the logo or the Registered Trademark symbol unless it becomes illegible when reduced.

hard rule

Athletic Logo Usage

The Athletic Logo is the primary identity mark for all Monmouth College athletic teams. Default to the primary Athletic Logo for materials representing Monmouth College athletics. Make sure the word 'FIGHTING' is clearly legible. Reproduce in red, black, gray, and/or white, using Pantone 200 for spot color application and the Custom CMYK formula for 4-color application. Use in positive or reverse, as shown.

hard rule

Athletic Logo Restrictions

Do not change proportions, arrangement of the elements, the name 'Monmouth College Fighting Scots' or the typeface. Do not add additional outlines to the logo or type, other type or graphics, or type or images over the logo. Do not subtract any part of the logo or the Registered Trademark symbol unless it becomes illegible when reduced.

conditional rule

Secondary Athletic Logo Usage

The secondary Athletic Logo may be used if the name 'Monmouth College' is already present, when the school's identity is obvious, or when permission is granted by the College. Please follow the primary Athletic Logo guidelines.

hard rule

Athletic 'M' Usage

The purpose of the Athletic 'M' is to represent the Fighting Scots when an accent symbol is needed or when space does not allow for the primary or secondary Fighting Scots Logo. The primary Athletic 'M' is enclosed within a circle. The secondary version is a standalone letter without the circle. The 'M' consists of a solid color with an outline stroke. The outline stroke may be removed or increased slightly for greater impact. Reproduce in red, black, gray, and/or white, using Pantone 200 for spot color application and the Custom CMYK formula for 4-color application. Use in positive or reverse, as shown.

hard rule

Athletic 'M' Restrictions

Do not change proportions or arrangement of the elements. Do not add additional outlines, other type or graphics, or type or images over the logo. Do not subtract any part of the logo or the TM symbol unless it becomes illegible when reduced.

hard rule

Corporate Seal Usage

The Corporate Seal functions as a signature of the institution and should be used with discretion and without alteration. Its primary purpose is to authorize official documents, certificates, plaques, awards, etc. While preference should be given to the Corporate Logo, the Corporate Seal may be used when appropriate—on pennants, flags, and fine gifts, such as glassware, clocks, furniture, neckties and scarves. The Seal may also be printed on college sweatshirts, but it should not appear on T-shirts or other casual apparel, novelty items, disposable items, etc. Use the Seal in one color (black, white, red, gold, silver, tan or gray) unless permission is granted to use more than one color. Use no smaller than 1/2 inch in diameter. Do not crop or bleed the Seal off a garment or item. Allow a reasonable amount of space around the Seal.

hard rule

Corporate Seal Restrictions

Do not change proportions, the orientation or arrangement of the elements, or the typeface. Do not add outlines, other type or graphics, or type or images over the Seal or use it as a background element. Do not subtract any part of the Seal.

conditional rule

Seal on Products for Resale

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Corporate Logo Usage

The centered Corporate Logo is the primary identity mark for the college, replacing earlier versions that should no longer be used. Default to the centered logo for materials representing the academic institution. When vertical space is limited and/or a horizontal shape is preferred, the wide version may be used. Reproduce in red, black, gray, and/or white, using Pantone 7427 for spot color application and the Custom CMYK formula for 4-color application. Use in positive or reverse, as shown with the cupola and inner outline of the Crest almost always appearing in white (or a lighter color) when used on a dark background.