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Missouri Western State University Brand Guidelines

Location
Saint Joseph, Missouri
Established
1915
Mascot
Griffons
Code
MOW_NCAA
League
NCAA
Licensing Agency
CLC
Missouri Western State University

Official Brand Colors

Official University Colors

Logos & Marks

MO WEST wordmark with griffon icon, gold/black on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
MO WEST wordmark with griffon icon, gold/white on black variant, cell 2
Primary LogoLast Updated : 5/21/2026
MO WEST wordmark with griffon icon, black/white on white variant, cell 3
Primary LogoLast Updated : 5/21/2026
MO WEST wordmark with griffon icon, white on black variant, cell 4
Primary LogoLast Updated : 5/21/2026
MOWEST wordmark with griffon icon, gold/black on white variant, cell 5
Primary LogoLast Updated : 5/21/2026
MOWEST wordmark with griffon icon, gold/white on black variant, cell 6
Primary LogoLast Updated : 5/21/2026
MOWEST wordmark with griffon icon, black/white on white variant, cell 7
Primary LogoLast Updated : 5/21/2026
griffon icon, gold/black on white variant, cell 10
Primary LogoLast Updated : 5/21/2026
griffon icon, gold/white on black variant, cell 11
Primary LogoLast Updated : 5/21/2026
griffon icon, black/white on white variant, cell 12
Primary LogoLast Updated : 5/21/2026
griffon icon, white on black variant, cell 13
Primary LogoLast Updated : 5/21/2026
Missouri Western State University formal mark, gold/black on white, stacked variant, cell 24
Primary LogoLast Updated : 5/21/2026
Missouri Western State University formal mark, gold/black on white, horizontal variant, cell 25
Primary LogoLast Updated : 5/21/2026
Missouri Western State University formal mark, gold/white on black, stacked variant, cell 26
Primary LogoLast Updated : 5/21/2026
Missouri Western State University formal mark, gold/white on black, horizontal variant, cell 27
Primary LogoLast Updated : 5/21/2026
Missouri Western State University formal mark, black/white on white, stacked variant, cell 28
Primary LogoLast Updated : 5/21/2026
Missouri Western State University formal mark, black/white on white, horizontal variant, cell 29
Primary LogoLast Updated : 5/21/2026
MO WEST stacked wordmark with griffon icon, gold/black on white variant, cell 14
Secondary LogoLast Updated : 5/21/2026
MO WEST stacked wordmark with griffon icon, gold/white on black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
MO WEST stacked wordmark with griffon icon, black/white on white variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Max the Griffon mascot, full color on white variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Max the Griffon mascot, full color on black variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Max the Griffon mascot, black/white on white variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Max the Griffon mascot, white on black variant, cell 23
Secondary LogoLast Updated : 5/21/2026
MO WEST Alumni Association mark, gold/black on white variant, cell 30
Secondary LogoLast Updated : 5/21/2026
MO WEST Alumni Association mark, gold/white on black variant, cell 31
Secondary LogoLast Updated : 5/21/2026
MO WEST Alumni Association mark, black/white on white variant, cell 32
Secondary LogoLast Updated : 5/21/2026
MO WEST Alumni Association mark, white on black variant, cell 33
Secondary LogoLast Updated : 5/21/2026
MOWEST wordmark, black on white variant, cell 8
WordmarkLast Updated : 5/21/2026
MOWEST wordmark, white on black variant, cell 9
WordmarkLast Updated : 5/21/2026
MW lettermark with griffon icon, gold/black on white variant, cell 17
LettermarkLast Updated : 5/21/2026
MW lettermark with griffon icon, gold/white on black variant, cell 18
LettermarkLast Updated : 5/21/2026
MW lettermark with griffon icon, black/white on white variant, cell 19
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.