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Missouri State University Brand Guidelines

Location
Springfield, MO
Established
1905
Mascot
Boomer Bear
Code
MOU_NCAA
League
NCAA
Licensing Agency
CLC
Missouri State University

Official Brand Colors

Official University Color Palette

Logos & Marks

bear head with Missouri State University wordmark, vertical lockup variant, cell 37
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, vertical lockup, reverse on maroon variant, cell 38
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, vertical lockup, reverse on black variant, cell 39
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, vertical lockup variant, cell 40
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, vertical lockup, thick outline on black variant, cell 41
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, vertical lockup variant, cell 42
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, vertical lockup, reverse on maroon variant, cell 43
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, vertical lockup, reverse on black variant, cell 44
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, vertical lockup variant, cell 45
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, vertical lockup, thick outline on black variant, cell 46
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, stacked vertical lockup variant, cell 47
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, stacked vertical lockup, reverse on maroon variant, cell 48
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, stacked vertical lockup, reverse on black variant, cell 49
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, stacked vertical lockup variant, cell 50
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, stacked vertical lockup, thick outline on black variant, cell 51
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, stacked vertical lockup variant, cell 52
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, stacked vertical lockup, reverse on maroon variant, cell 53
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, stacked vertical lockup, reverse on black variant, cell 54
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, stacked vertical lockup variant, cell 55
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, stacked vertical lockup, thick outline on black variant, cell 56
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, horizontal lockup variant, cell 57
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, horizontal lockup, reverse on maroon variant, cell 58
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, horizontal lockup, reverse on black variant, cell 59
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, horizontal lockup variant, cell 60
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, horizontal lockup, thick outline on black variant, cell 61
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, horizontal lockup variant, cell 62
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, horizontal lockup, reverse on maroon variant, cell 63
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, horizontal lockup, reverse on black variant, cell 64
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, horizontal lockup variant, cell 65
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, horizontal lockup, thick outline on black variant, cell 66
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, compact horizontal lockup variant, cell 67
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, compact horizontal lockup, reverse on maroon variant, cell 68
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, compact horizontal lockup, reverse on black variant, cell 69
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, compact horizontal lockup variant, cell 70
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, compact horizontal lockup, thick outline on black variant, cell 71
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, compact horizontal lockup variant, cell 72
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, compact horizontal lockup, reverse on maroon variant, cell 73
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, compact horizontal lockup, reverse on black variant, cell 74
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, compact horizontal lockup variant, cell 75
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, compact horizontal lockup, thick outline on black variant, cell 76
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State University wordmark, embroidery variant, cell 78
Primary LogoLast Updated : 5/22/2026
bear head with Missouri State wordmark, embroidery variant, cell 79
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, maroon variant, cell 96
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, white on maroon variant, cell 97
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, white on black variant, cell 98
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, maroon outline variant, cell 99
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, maroon variant, cell 102
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, white on maroon variant, cell 103
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, white on black variant, cell 104
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, maroon outline variant, cell 105
Primary LogoLast Updated : 5/22/2026
Missouri State University stacked lockup, maroon variant, cell 106
Primary LogoLast Updated : 5/22/2026
Missouri State University stacked lockup, white on maroon variant, cell 107
Primary LogoLast Updated : 5/22/2026
Missouri State University stacked lockup, white on black variant, cell 108
Primary LogoLast Updated : 5/22/2026
Missouri State University stacked lockup, maroon outline variant, cell 109
Primary LogoLast Updated : 5/22/2026
Missouri State stacked lockup, maroon variant, cell 110
Primary LogoLast Updated : 5/22/2026
Missouri State stacked lockup, white on maroon variant, cell 111
Primary LogoLast Updated : 5/22/2026
Missouri State stacked lockup, white on black variant, cell 112
Primary LogoLast Updated : 5/22/2026
Missouri State stacked lockup, maroon outline variant, cell 113
Primary LogoLast Updated : 5/22/2026
Missouri State University side-stacked lockup, maroon variant, cell 114
Primary LogoLast Updated : 5/22/2026
Missouri State University side-stacked lockup, white on maroon variant, cell 115
Primary LogoLast Updated : 5/22/2026
Missouri State University side-stacked lockup, white on black variant, cell 116
Primary LogoLast Updated : 5/22/2026
Missouri State University side-stacked lockup, maroon outline variant, cell 117
Primary LogoLast Updated : 5/22/2026
Missouri State side-stacked lockup, maroon variant, cell 118
Primary LogoLast Updated : 5/22/2026
Missouri State side-stacked lockup, white on maroon variant, cell 119
Primary LogoLast Updated : 5/22/2026
Missouri State side-stacked lockup, white on black variant, cell 120
Primary LogoLast Updated : 5/22/2026
Missouri State side-stacked lockup, maroon outline variant, cell 121
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, maroon variant, cell 122
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, white on maroon variant, cell 123
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, white on black variant, cell 124
Primary LogoLast Updated : 5/22/2026
Missouri State University horizontal lockup, maroon outline variant, cell 125
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, maroon variant, cell 126
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, white on maroon variant, cell 127
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, white on black variant, cell 128
Primary LogoLast Updated : 5/22/2026
Missouri State horizontal lockup, maroon outline variant, cell 129
Primary LogoLast Updated : 5/22/2026
School Seal, black variant, cell 92
Secondary LogoLast Updated : 5/22/2026
School Seal, full color variant, cell 93
Secondary LogoLast Updated : 5/22/2026
Carrington Hall icon, maroon variant, cell 94
Secondary LogoLast Updated : 5/22/2026
Carrington Hall icon, white on maroon variant, cell 95
Secondary LogoLast Updated : 5/22/2026
Carrington Hall icon, white on black variant, cell 100
Secondary LogoLast Updated : 5/22/2026
Carrington Hall icon, maroon outline variant, cell 101
Secondary LogoLast Updated : 5/22/2026
Mo State wordmark, script variant, cell 77
WordmarkLast Updated : 5/22/2026
MSU Missouri State University, maroon on white variant, cell 80
WordmarkLast Updated : 5/22/2026
MSU Missouri State University, white on maroon variant, cell 81
WordmarkLast Updated : 5/22/2026
MSU Missouri State University, white on black variant, cell 82
WordmarkLast Updated : 5/22/2026
MSU Missouri State University, maroon outline variant, cell 83
WordmarkLast Updated : 5/22/2026
MSU Missouri State, maroon on white variant, cell 84
WordmarkLast Updated : 5/22/2026
MSU Missouri State, white on maroon variant, cell 85
WordmarkLast Updated : 5/22/2026
MSU Missouri State, white on black variant, cell 86
WordmarkLast Updated : 5/22/2026
MSU Missouri State, maroon outline variant, cell 87
WordmarkLast Updated : 5/22/2026
M Missouri State, maroon on white variant, cell 88
LettermarkLast Updated : 5/22/2026
M Missouri State, white on maroon variant, cell 89
LettermarkLast Updated : 5/22/2026
M Missouri State, white on black variant, cell 90
LettermarkLast Updated : 5/22/2026
M Missouri State, maroon outline variant, cell 91
LettermarkLast Updated : 5/22/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Bear Head Mark Product Category Restriction

Bear Head marks may be used as displayed with the ® symbol ONLY in connection with paper goods and apparel.

hard rule

Word & Stylized Mark Product Category Restriction

Word & stylized marks may be used as displayed with the ® symbol ONLY in connection with apparel.

hard rule

MO State Spirit Mark Product Category Restriction

MO State Spirit marks may be used as displayed with the ® symbol ONLY in connection with short sleeved or long sleeved T-shirts.

hard rule

Pride Icon Usage Restriction

The walking bear pride icon may not take the place of a primary logo. The Missouri State University wordmark must be visible in all applications. The pride icon may not be combined with the wordmark to create a new mark.

advisory rule

Youth Mark Embroidery Friendly Note

Mark #35 is Embroidery Friendly.

hard rule

Bear Logo Production Guidelines

When producing the Bear logo, the lines must always be white, i.e. the eyes and teeth must always be white. When printing/engraving on glass, metal or wood, ensure the lines within the face of the logo, which include the teeth and outline, are lighter than the fill of the logo. If reproducing the two-color Bear logo on a black background, you must use the version with the thicker white outline.

hard rule

Minimum Clear Space for Logos

The minimum clear space around the logos is equivalent to the height of the capital M in the word mark.