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Brand Guidelines

Missouri - University of

Location
Columbia, MO
Established
1839
Mascot
Truman
Code
MIS_NCAA
League
NCAA
Licensing Agency
CLC
Missouri - University of

Official Color Palette

Approved University Colors

Guideline Assets

Primary Athletics Mark, color variant, cell 1
Primary Logo
Primary Athletics Mark, color on black variant, cell 2
Primary Logo
Primary Athletics Mark, black/white variant, cell 3
Primary Logo
Primary Athletics Mark, reverse on black variant, cell 4
Primary Logo
Secondary Mark, color variant, cell 5
Secondary Logo
Secondary Mark, color on black variant, cell 6
Secondary Logo
Secondary Mark, black/white variant, cell 7
Secondary Logo
Secondary Mark, reverse on black variant, cell 8
Secondary Logo
Secondary Mark - Headwear Only, color variant, cell 9
Secondary Logo
Secondary Mark - Headwear Only, color on black variant, cell 10
Secondary Logo
Mascot Mark - Truman Full Body, color variant, cell 11
Secondary Logo
Mascot Mark - Truman Full Body, color on black variant, cell 12
Secondary Logo
Mascot Mark - Truman Full Body, black/white variant, cell 13
Secondary Logo
Mascot Mark - Truman Head, color variant, cell 14
Secondary Logo
Mascot Mark - Truman Head, color on black variant, cell 15
Secondary Logo
Mascot Mark - Truman Head, black/white variant, cell 16
Secondary Logo
Helmet Mark, color variant, cell 17
Secondary Logo
Helmet Mark, color on black variant, cell 18
Secondary Logo
Institutional Mark - MU, color variant, cell 19
Secondary Logo
Institutional Mark - MU, black/white variant, cell 20
Secondary Logo
Institutional Mark - MU, reverse on gold variant, cell 21
Secondary Logo
Institutional Mark - MU, reverse on black variant, cell 22
Secondary Logo
Column Mark, black variant, cell 30
Secondary Logo
Column Mark, reverse on black variant, cell 31
Secondary Logo
University Seal, color variant, cell 32
Secondary Logo
University Seal, black/white variant, cell 33
Secondary Logo
University Seal, reverse on black variant, cell 34
Secondary Logo
Mizzou 1839 pattern, black/grey variant, cell 35
Secondary Logo
Mizzou 1839 pattern, black/gold variant, cell 36
Secondary Logo
Mizzou 1839 pattern, gold/black variant, cell 37
Secondary Logo
honeycomb pattern, black/grey variant, cell 38
Secondary Logo
honeycomb pattern, black/gold variant, cell 39
Secondary Logo
honeycomb pattern, gold/black variant, cell 40
Secondary Logo
tiger stripe pattern, black/grey variant, cell 41
Secondary Logo
tiger stripe pattern, black/gold variant, cell 42
Secondary Logo
Circular Column Mark, black on white variant, cell 43
Secondary Logo
Circular Column Mark, white and gold on black variant, cell 44
Secondary Logo
Word Mark - MIZZOU, block black variant, cell 23
Wordmark
Word Mark - TIGERS, block black variant, cell 24
Wordmark
Word Mark - MISSOURI, block black variant, cell 25
Wordmark
Word Mark - Tigers, script black variant, cell 26
Wordmark
Word Mark - Missouri, script black variant, cell 27
Wordmark
Word Mark - Mizzou, script black variant, cell 28
Wordmark
Letter Mark - M, block black variant, cell 29
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Missouri - University Of Brand Guidelines & Licensing