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Midwestern State University Brand Guidelines

Location
Wichita Falls, TX
Established
1922
Mascot
Maverick T. Mustang
Code
MDW_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

MSU institutional mark, vertical lockup with system text variant, cell 1
Secondary LogoLast Updated : 5/21/2026
MSU institutional mark, vertical lockup variant, cell 2
Secondary LogoLast Updated : 5/21/2026
MSU institutional mark, vertical lockup, white logo variant, cell 3
Secondary LogoLast Updated : 5/21/2026
MSU institutional mark, horizontal lockup with system text variant, cell 4
Secondary LogoLast Updated : 5/21/2026
MSU institutional mark, horizontal lockup variant, cell 5
Secondary LogoLast Updated : 5/21/2026
MSU institutional mark, horizontal lockup, white logo variant, cell 6
Secondary LogoLast Updated : 5/21/2026
MSU lettermark with Texas state outline, maroon and gold on white variant, cell 7
Secondary LogoLast Updated : 5/21/2026
MSU lettermark with Texas state outline, maroon and white on white variant, cell 8
Secondary LogoLast Updated : 5/21/2026
MSU lettermark with Texas state outline, maroon and gold on gold variant, cell 9
Secondary LogoLast Updated : 5/21/2026
MSU lettermark with Texas state outline, gold on maroon variant, cell 10
Secondary LogoLast Updated : 5/21/2026
MSU lettermark with Texas state outline, maroon and white on grey variant, cell 11
Secondary LogoLast Updated : 5/21/2026
MSU lettermark with Texas state outline, white on maroon variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Three running horses spirit mark, black variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Three running horses with Mustangs wordmark lockup, black and maroon/gold variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Three running horses with Mustangs wordmark lockup, black and maroon/gold variant, cell 16
Secondary LogoLast Updated : 5/21/2026
school seal, gold variant, cell 17
Secondary LogoLast Updated : 5/21/2026
school seal, maroon variant, cell 18
Secondary LogoLast Updated : 5/21/2026
school seal, black variant, cell 19
Secondary LogoLast Updated : 5/21/2026
school seal, reverse white on black variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Mustangs wordmark, maroon and gold variant, cell 13
WordmarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

School Seal Usage Restrictions

The school seal is reserved for use on official University documents and high-end or commemorative merchandise. The school seal is not permitted on any clothing or apparel products.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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Last Updated: October 20, 2026
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Midwestern State University Brand Guidelines & Licensing