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Middle Tennessee State University Brand Guidelines

Location
Murfreesboro, TN
Established
1911
Mascot
Lightning
Code
MTN_NCAA
League
NCAA
Licensing Agency
CLC
Middle Tennessee State University

Official Brand Colors

Approved University Colors

Logos & Marks

MT primary athletics mark, full color variant, cell 1
Primary Logo
MT patriotic athletics mark, flag pattern variant, cell 2
Secondary Logo
MT retro mark, blue on blue variant, cell 3
Secondary Logo
Lightning mascot youth mark, black and white variant, cell 10
Secondary Logo
BRAA mark, shield logo variant, cell 11
Secondary Logo
MTSU logo lockup, horizontal with wordmark variant, cell 14
Secondary Logo
MTSU wordmark, with wave variant, cell 15
Secondary Logo
MTSU logo, circle with wave variant, cell 16
Secondary Logo
Middle Tennessee State University seal, standard variant, cell 22
Secondary Logo
Blue Raiders wordmark, blue variant, cell 4
Wordmark
Blue Raiders wordmark, white on blue variant, cell 5
Wordmark
Middle Tennessee wordmark, blue variant, cell 6
Wordmark
Middle Tennessee wordmark, white on blue variant, cell 7
Wordmark
Middle Tennessee Blue Raiders sport specific wordmark, blue variant, cell 8
Wordmark
Middle Tennessee stacked wordmark, blue variant, cell 9
Wordmark
Middle Tennessee State University wordmark, stacked variant, cell 12
Wordmark
Middle Tennessee State University wordmark, stacked variant, cell 13
Wordmark
I AM trueBLUE wordmark, standard variant, cell 17
Wordmark
I AM trueBLUE wordmark, with university name variant, cell 18
Wordmark
Futura Extra Bold font sample, standard variant, cell 19
Wordmark
Proxima Nova font sample, standard variant, cell 20
Wordmark
Agency font samples, standard variant, cell 21
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Patriotic Athletics Mark Usage

Patriotic Athletics Mark is for patriotic items only.

hard rule

Retro Mark Usage

Retro Mark is for Baseball apparel use only.

hard rule

Youth Mark Usage

Youth Mark is for Blue Raider Kids Club or Youth items only.

hard rule

Font System for Athletics Graphics

Primary Graphics Athletic Font is Futura Extra Bold. Secondary Graphics Athletic Font is Agency Regular and Bold.

hard rule

School Seal Usage Restrictions

School seal is for use on non-paper items only. Usage only allowed for President, Board of Trustees, and approved University events. Commercial use is limited and restricted and must be approved by Creative and Visual Services (CVS).

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Alterations to Athletic or Institutional Marks

Alterations to any athletic or institutional marks are not permitted.

Middle Tennessee State University Brand Guidelines & Licensing