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Michigan State University Brand Guidelines

Location
East Lansing, Michigan
Established
N/A
Mascot
Sparty
Code
MCS_NCAA
League
NCAA
Licensing Agency
CLC
Michigan State University

Official Brand Colors

Official University Color Palette

Logos & Marks

Spartan head, green on white variant, cell 1
Primary Logo
Spartan head, white on green variant, cell 2
Primary Logo
Spartan head, green with silver outline variant, cell 3
Primary Logo
Spartan head, white with silver outline on green variant, cell 4
Primary Logo
Spartan head, silver outline on green variant, cell 5
Primary Logo
State wordmark with Michigan map, green variant, cell 30
Secondary Logo
State wordmark with Michigan map, outline variant, cell 31
Secondary Logo
Sparty head, green variant, cell 32
Secondary Logo
Sparty head, reverse on green variant, cell 33
Secondary Logo
Sparty head, grey variant, cell 34
Secondary Logo
Sparty head, reverse on grey variant, cell 35
Secondary Logo
Sparty head, black variant, cell 36
Secondary Logo
Sparty head, reverse on black variant, cell 37
Secondary Logo
Sparty signature, black variant, cell 38
Secondary Logo
Zeke head, color variant, cell 42
Secondary Logo
Zeke wordmark, color variant, cell 43
Secondary Logo
Zeke full body, color variant, cell 44
Secondary Logo
Zeke full body, outline variant, cell 45
Secondary Logo
Shield Mark, green/grey variant, cell 46
Secondary Logo
Shield Mark, reverse on green variant, cell 47
Secondary Logo
Helmet Mark, green variant, cell 48
Secondary Logo
Helmet Mark, reverse on green variant, cell 49
Secondary Logo
Beaumont Tower, green variant, cell 50
Secondary Logo
Statue Mark, green variant, cell 51
Secondary Logo
School Seal, black variant, cell 54
Secondary Logo
School Seal, green variant, cell 55
Secondary Logo
MICHIGAN STATE wordmark, green on white variant, cell 8
Wordmark
MICHIGAN STATE wordmark, white on green variant, cell 9
Wordmark
MICHIGAN STATE wordmark, green with silver outline variant, cell 10
Wordmark
MICHIGAN STATE wordmark, white with silver outline on green variant, cell 11
Wordmark
MICHIGAN STATE wordmark, silver outline on white variant, cell 12
Wordmark
MICHIGAN STATE wordmark, silver outline on green variant, cell 13
Wordmark
SPARTANS wordmark, green on white variant, cell 14
Wordmark
SPARTANS wordmark, white on green variant, cell 15
Wordmark
SPARTANS wordmark, green with silver outline variant, cell 16
Wordmark
SPARTANS wordmark, white with silver outline on green variant, cell 17
Wordmark
SPARTANS wordmark, silver outline on white variant, cell 18
Wordmark
SPARTANS wordmark, silver outline on green variant, cell 19
Wordmark
MICHIGAN STATE wordmark, green on white variant, cell 20
Wordmark
MICHIGAN STATE wordmark, white on green variant, cell 21
Wordmark
MSU wordmark, green outline on white variant, cell 22
Wordmark
MSU wordmark, white outline on green variant, cell 23
Wordmark
State script wordmark, green on white variant, cell 24
Wordmark
State script wordmark, white on green variant, cell 25
Wordmark
State script wordmark, silver on white variant, cell 26
Wordmark
State script wordmark, silver outline on green variant, cell 27
Wordmark
Go Green Go White wordmark, green/black variant, cell 28
Wordmark
Go Green Go White wordmark, reverse variant, cell 29
Wordmark
Hockey Mark, green variant, cell 40
Wordmark
Hockey Mark, outline variant, cell 41
Wordmark
Institutional Word Mark, green/black variant, cell 52
Wordmark
Institutional Word Mark, reverse on green variant, cell 53
Wordmark
Block S, green on white variant, cell 6
Lettermark
Block S, white on green variant, cell 7
Lettermark
Baseball Block S, green variant, cell 39
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Athletic Word Marks Apparel Restriction

Use of these marks is restricted to non-apparel only. Sideline provider has exclusive on all apparel products.

conditional rule

University Seal Usage and Restrictions

University seal permitted on products for resale (high end products only at discretion of licensing office). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Not Permitted

Mascot caricatures not permitted.

hard rule

Student Athlete NIL Restriction

No use of current Student Athletes' Name, Image, or Likeness is permitted unless approved by the University by special addendum or authorized by NCAA rules and regulations.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Block S and Baseball Block S Specifications

Block S and Baseball Block S: must maintain exact specifications, no portion can be concealed, and cannot be integrated into a word/phrase.

hard rule

Michigan and State Font Size Requirement

MICHIGAN and STATE must appear in same font size; no emphasis on MICHIGAN or M; STATE may be used alone.