Miami University Brand Guidelines

Location
Oxford, OH
Established
1809
Mascot
RedHawks
Code
MOH_NCAA
League
NCAA
Licensing Agency
CLC
Miami University

Official Brand Colors

Official Colors

Logos & Marks

Beveled M, red on grey variant, cell 1
Primary LogoLast Updated : 5/21/2026
Beveled M, red on black variant, cell 2
Primary LogoLast Updated : 5/21/2026
Beveled M, white on red variant, cell 3
Primary LogoLast Updated : 5/21/2026
Miami University, wordmark white on red variant
Primary LogoLast Updated : 5/21/2026
Hawk Head, red on black variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Hawk Head, white on black variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Swoop mascot, red on black variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Swoop mascot, white on black variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Swoop mascot head with wordmark, red on black variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Swoop mascot head with wordmark, white on black variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Hawk Head, red on black variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Hawk Head, black on grey variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Hawk Head, white on light grey variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Hawk Head with RedHawks wordmark, red on black variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Hawk Head with RedHawks wordmark, black on grey variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Hawk Head with RedHawks wordmark, white on light grey variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Hawk Head with Beveled M, red on black variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Hawk Head with Beveled M, black on grey variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Hawk Head with Beveled M, white on light grey variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Miami Merger hearts, white on red variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Miami Merger hearts with text, white on red variant, cell 40
Secondary LogoLast Updated : 5/21/2026
University Seal, black on white variant, cell 42
Secondary LogoLast Updated : 5/21/2026
University Seal, red on white variant, cell 43
Secondary LogoLast Updated : 5/21/2026
University Seal, white on red variant, cell 44
Secondary LogoLast Updated : 5/21/2026
Alumni Hall mark, standard variant, cell 59
Secondary LogoLast Updated : 5/21/2026
Bachelor mark, standard variant, cell 60
Secondary LogoLast Updated : 5/21/2026
Beta Bells mark, standard variant, cell 61
Secondary LogoLast Updated : 5/21/2026
Farmer mark, standard variant, cell 62
Secondary LogoLast Updated : 5/21/2026
King Library mark, standard variant, cell 63
Secondary LogoLast Updated : 5/21/2026
Lewis Place mark, standard variant, cell 64
Secondary LogoLast Updated : 5/21/2026
MacCracken Hall mark, standard variant, cell 65
Secondary LogoLast Updated : 5/21/2026
Pulley Tower mark, standard variant, cell 66
Secondary LogoLast Updated : 5/21/2026
Sequicentennial Chapel mark, standard variant, cell 67
Secondary LogoLast Updated : 5/21/2026
Shideler mark, standard variant, cell 68
Secondary LogoLast Updated : 5/21/2026
Upham Arch mark, standard variant, cell 69
Secondary LogoLast Updated : 5/21/2026
Miami University seal, officially licensed collegiate product variant
Secondary LogoLast Updated : 5/21/2026
MIAMI RedHawks wordmark, white/red on dark variant, cell 19
WordmarkLast Updated : 5/21/2026
MIAMI RedHawks wordmark, black/red on white variant, cell 20
WordmarkLast Updated : 5/21/2026
MIAMI RedHawks wordmark, white/red on red variant, cell 21
WordmarkLast Updated : 5/21/2026
MIAMI RedHawks wordmark, red/black on light gray variant, cell 22
WordmarkLast Updated : 5/21/2026
MIAMI RedHawks wordmark, white/red on dark gray variant, cell 23
WordmarkLast Updated : 5/21/2026
MIAMI RedHawks wordmark, black/red on light gray variant, cell 24
WordmarkLast Updated : 5/21/2026
SWOOP wordmark, red/white on dark variant, cell 25
WordmarkLast Updated : 5/21/2026
SWOOP wordmark, black/white on white variant, cell 26
WordmarkLast Updated : 5/21/2026
SWOOP'S FANFEST wordmark, red/white on dark variant, cell 27
WordmarkLast Updated : 5/21/2026
SWOOP'S FANFEST wordmark, black/white on white variant, cell 28
WordmarkLast Updated : 5/21/2026
MIAMI wordmark, red/black on white variant, cell 29
WordmarkLast Updated : 5/21/2026
MIAMI wordmark, white/red on red variant, cell 30
WordmarkLast Updated : 5/21/2026
MIAMI wordmark, red/black on dark red variant, cell 31
WordmarkLast Updated : 5/21/2026
MIAMI wordmark, red/black on light gray variant, cell 32
WordmarkLast Updated : 5/21/2026
MIAMI wordmark, white/red on dark gray variant, cell 33
WordmarkLast Updated : 5/21/2026
MIAMI MERGER wordmark, white on red variant, cell 41
WordmarkLast Updated : 5/21/2026
RedHawks script, red on white variant, cell 45
WordmarkLast Updated : 5/21/2026
RedHawks script, white on red variant, cell 46
WordmarkLast Updated : 5/21/2026
Miami script, red on white variant, cell 47
WordmarkLast Updated : 5/21/2026
Miami script, white on red variant, cell 48
WordmarkLast Updated : 5/21/2026
Miami script, red on white variant, cell 51
WordmarkLast Updated : 5/21/2026
Miami script, white on red variant, cell 52
WordmarkLast Updated : 5/21/2026
Miami University script, red on white variant, cell 53
WordmarkLast Updated : 5/21/2026
Miami University script, white on red variant, cell 54
WordmarkLast Updated : 5/21/2026
Miami Basketball wordmark, red/black on white variant, cell 57
WordmarkLast Updated : 5/21/2026
Miami Basketball wordmark, white/red on dark variant, cell 58
WordmarkLast Updated : 5/21/2026
Miami University wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Miami RedHawks wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Miami University RedHawks wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Cradle of Coaches wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Love and Honor wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Miami Merger wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Miami wordmark, standard variant
WordmarkLast Updated : 5/21/2026
RedHawks wordmark, standard variant
WordmarkLast Updated : 5/21/2026
The Brotherhood wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Miami of Ohio wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Love & Honor wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Public Ivy wordmark, standard variant
WordmarkLast Updated : 5/21/2026
Script M, red on white variant, cell 49
LettermarkLast Updated : 5/21/2026
Script M, white on red variant, cell 50
LettermarkLast Updated : 5/21/2026
M Club Sports logo, red/black on white variant, cell 34
Sport LogoLast Updated : 5/21/2026
MIAMI RedHawks Club Sports logo, red/black on white variant, cell 35
Sport LogoLast Updated : 5/21/2026
M Club Sports logo, white/red on red variant, cell 36
Sport LogoLast Updated : 5/21/2026
MIAMI RedHawks Club Sports logo, white/red on red variant, cell 37
Sport LogoLast Updated : 5/21/2026
M Club Sports logo, red/black on white variant, cell 38
Sport LogoLast Updated : 5/21/2026
Miami Basketball logo, red/black on white variant, cell 55
Sport LogoLast Updated : 5/21/2026
Miami Basketball logo, white/red on dark variant, cell 56
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' NIL

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Special Use Mark Approval

Any variations of these marks for special use such as retail, promotion, fashion trends or other unique circumstances must be reviewed and approved in writing by the university.

hard rule

Product Mockup Requirement

All art MUST be shown on a product mockup for approval.

hard rule

Third Party Brand Approval

Must provide written approval for the use of a third party brand at time of submission.

hard rule

Hawk Head Mark Usage

The Hawk Head must be front facing with nothing appearing over the top of the mark.

hard rule

Club Sports Logo Requirement

Club Sports Team must ensure that they use either the club sports logo or official Club Name.

hard rule

Script M Restriction

Script M is only available for Miami Athletic Dept. Baseball Team Retro Jerseys.

hard rule

Seal Usage Restriction

The seal is reserved for high-end products only and use by the President's Office.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Mark Alteration

No mark should be altered, distorted, stretched, rotated, or drop-shadowed at any time.