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Mercyhurst University Brand Guidelines

Location
Erie, PA
Established
1926
Mascot
Lakers
Code
MRC_NCAA
League
NCAA
Licensing Agency
CLC
Mercyhurst University

Official Brand Colors

Primary University Color Palette

Logos & Marks

Mercyhurst University primary athletic mark, full color variant, cell 1
Primary Logo
Mercyhurst primary athletic mark, full color variant, cell 2
Primary Logo
Mercyhurst Lakers wordmark, green/navy variant, cell 5
Primary Logo
Mercyhurst Lakers wordmark, navy/green variant, cell 6
Primary Logo
Mercyhurst script wordmark with hockey stick, navy/green variant, cell 8
Primary Logo
Mercyhurst University institutional mark, horizontal black variant, cell 9
Primary Logo
Mercyhurst University institutional mark, horizontal color variant, cell 10
Primary Logo
Mercyhurst University institutional mark, stacked black variant, cell 11
Primary Logo
Mercyhurst University institutional mark, stacked color variant, cell 12
Primary Logo
Mercyhurst University institutional mark, vertical black variant, cell 13
Primary Logo
Mercyhurst University institutional mark, vertical color variant, cell 14
Primary Logo
Mercyhurst University institutional mark, horizontal white on navy variant, cell 15
Primary Logo
Mercyhurst University institutional mark, horizontal color on navy variant, cell 16
Primary Logo
Mercyhurst University institutional mark, stacked white on navy variant, cell 17
Primary Logo
Mercyhurst University institutional mark, stacked color on navy variant, cell 18
Primary Logo
Mercyhurst University institutional mark, vertical white on navy variant, cell 19
Primary Logo
Mercyhurst University institutional mark, vertical color on navy variant, cell 20
Primary Logo
Shamrock icon, green variant, cell 3
Secondary Logo
Shamrock icon, white on green variant, cell 4
Secondary Logo
Anchor mark, color variant, cell 21
Secondary Logo
Anchor mark, black variant, cell 22
Secondary Logo
Anchor mark, white on black variant, cell 23
Secondary Logo
Mercyhurst University seal, black variant, cell 24
Secondary Logo
Mercyhurst University seal, full color variant, cell 25
Secondary Logo
Mercyhurst University seal, white on black variant, cell 26
Secondary Logo
Mercyhurst Annual Giving, black variant, cell 27
Secondary Logo
Mercyhurst Annual Giving, blue/navy variant, cell 28
Secondary Logo
Mercyhurst Annual Giving, white on navy variant, cell 29
Secondary Logo
Mercyhurst Annual Giving, white outline on black variant, cell 30
Secondary Logo
Mercyhurst Leadership Society, black variant, cell 31
Secondary Logo
Mercyhurst Leadership Society, blue/white on black variant, cell 32
Secondary Logo
Mercyhurst Leadership Society, white outline on black variant, cell 33
Secondary Logo
Mercyhurst University Seal, full color variant, cell 34
Secondary Logo
Mercyhurst Institute for Arts & Culture, black variant, cell 35
Secondary Logo
Mercyhurst Institute for Arts & Culture, blue/navy variant, cell 36
Secondary Logo
Mercyhurst Institute for Arts & Culture, gold/green variant, cell 37
Secondary Logo
Mercyhurst Institute for Arts & Culture, white on black variant, cell 38
Secondary Logo
Mercyhurst University wordmark, green/navy variant, cell 7
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited Product References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Mercyhurst University Brand Guidelines & Licensing