Brand Guidelines

Maryland Baltimore County, University of

Location
Baltimore, MD
Established
1966
Mascot
Chesapeake Bay Retriever
Code
MDB_NCAA
League
NCAA
Licensing Agency
CLC
Maryland Baltimore County, University of

Official Color Palette

Official Color Palette

Guideline Assets

UMBC Retriever head with wordmark, full color variant, cell 1
Primary Logo
UMBC Retriever head with wordmark, full color on black variant, cell 2
Primary Logo
UMBC Retriever head with wordmark, full color on gold variant, cell 3
Primary Logo
UMBC Retriever head with wordmark, 2-color variant, cell 4
Primary Logo
UMBC Retriever head with wordmark, 2-color on black variant, cell 5
Primary Logo
UMBC Retriever head with wordmark, 2-color on gold variant, cell 6
Primary Logo
UMBC Retriever head with wordmark, grayscale variant, cell 7
Primary Logo
UMBC Retriever head with wordmark, grayscale on black variant, cell 8
Primary Logo
UMBC Retriever head with wordmark, grayscale on gray variant, cell 9
Primary Logo
UMBC Retriever head with wordmark, 1-color black variant, cell 10
Primary Logo
UMBC Retriever head with wordmark, 1-color white on black variant, cell 11
Primary Logo
UMBC Retriever head with wordmark, 1-color black on gold variant, cell 12
Primary Logo
UMBC logo, horizontal variant, cell 111
Primary Logo
UMBC logo, horizontal variant, cell 112
Primary Logo
UMBC logo, horizontal variant, cell 113
Primary Logo
UMBC logo, horizontal variant, cell 114
Primary Logo
UMBC logo, horizontal variant, cell 115
Primary Logo
UMBC logo, horizontal variant, cell 116
Primary Logo
UMBC logo, vertical variant, cell 117
Primary Logo
UMBC logo, vertical variant, cell 118
Primary Logo
UMBC logo, vertical variant, cell 119
Primary Logo
UMBC logo, vertical variant, cell 120
Primary Logo
UMBC logo, vertical variant, cell 121
Primary Logo
UMBC logo, vertical variant, cell 122
Primary Logo
UMBC logo, horizontal with honors text variant, cell 123
Primary Logo
UMBC logo, horizontal with honors text variant, cell 124
Primary Logo
UMBC logo, horizontal with honors text variant, cell 125
Primary Logo
UMBC logo, horizontal with honors text variant, cell 126
Primary Logo
UMBC logo, horizontal with honors text variant, cell 127
Primary Logo
UMBC logo, horizontal with honors text variant, cell 128
Primary Logo
full body retriever with wordmark, full color variant, cell 13
Secondary Logo
full body retriever with wordmark, full color on black variant, cell 14
Secondary Logo
full body retriever with wordmark, full color on gold variant, cell 15
Secondary Logo
full body retriever with wordmark, 2-color variant, cell 16
Secondary Logo
full body retriever with wordmark, 2-color on black variant, cell 17
Secondary Logo
full body retriever with wordmark, 2-color on gold variant, cell 18
Secondary Logo
full body retriever with wordmark, grayscale variant, cell 19
Secondary Logo
full body retriever with wordmark, grayscale on black variant, cell 20
Secondary Logo
full body retriever with wordmark, 1-color black variant, cell 21
Secondary Logo
full body retriever with wordmark, 1-color white on black variant, cell 22
Secondary Logo
full body retriever with wordmark, 1-color black on gold variant, cell 23
Secondary Logo
retriever head, full color variant, cell 24
Secondary Logo
retriever head, full color on black variant, cell 25
Secondary Logo
retriever head, full color on gold variant, cell 26
Secondary Logo
retriever head, 2-color variant, cell 27
Secondary Logo
retriever head, 2-color on black variant, cell 28
Secondary Logo
retriever head, 2-color on gold variant, cell 29
Secondary Logo
retriever head, grayscale variant, cell 30
Secondary Logo
retriever head, grayscale on black variant, cell 31
Secondary Logo
retriever head, grayscale on gray variant, cell 32
Secondary Logo
retriever head, 1-color black variant, cell 33
Secondary Logo
retriever head, 1-color white on black variant, cell 34
Secondary Logo
retriever head, 1-color black on gold variant, cell 35
Secondary Logo
paw logo, white fill, gold outline variant, cell 36
Secondary Logo
paw logo, white fill, gold outline on grey variant, cell 37
Secondary Logo
paw logo, white fill, gold outline on yellow variant, cell 38
Secondary Logo
paw logo, gold fill, black outline variant, cell 39
Secondary Logo
paw logo, gold fill, white outline on black variant, cell 40
Secondary Logo
paw logo, gold fill, black outline on yellow variant, cell 41
Secondary Logo
paw logo, white fill, black outline on grey variant, cell 42
Secondary Logo
paw logo, white fill, black outline on black variant, cell 43
Secondary Logo
paw logo, white fill, black outline variant, cell 44
Secondary Logo
paw logo, grey fill, black outline on grey variant, cell 45
Secondary Logo
paw logo, grey fill, white outline on black variant, cell 46
Secondary Logo
paw logo, grey fill, black outline on grey variant, cell 47
Secondary Logo
paw logo, gold fill, no outline variant, cell 48
Secondary Logo
paw logo, white fill, no outline on black variant, cell 49
Secondary Logo
paw logo, white fill, no outline on yellow variant, cell 50
Secondary Logo
paw logo, grey fill, no outline variant, cell 51
Secondary Logo
paw logo, white fill, no outline on black variant, cell 52
Secondary Logo
paw logo, white fill, black outline variant, cell 53
Secondary Logo
paw logo, gold fill, no outline variant, cell 54
Secondary Logo
paw logo, gold fill, no outline on black variant, cell 55
Secondary Logo
paw logo, white fill, no outline on yellow variant, cell 56
Secondary Logo
paw logo, black fill, no outline variant, cell 57
Secondary Logo
paw logo, white fill, no outline on black variant, cell 58
Secondary Logo
paw logo, black fill, no outline on yellow variant, cell 59
Secondary Logo
paw logo, black outline only variant, cell 60
Secondary Logo
paw logo, white outline only on black variant, cell 61
Secondary Logo
UMBC shield, standalone variant, cell 129
Secondary Logo
UMBC shield, standalone variant, cell 130
Secondary Logo
UMBC shield, standalone variant, cell 131
Secondary Logo
UMBC shield, standalone variant, cell 132
Secondary Logo
UMBC shield, standalone variant, cell 133
Secondary Logo
UMBC shield, standalone variant, cell 134
Secondary Logo
Retrievers wordmark, script, gold fill, black outline variant, cell 85
Wordmark
Retrievers wordmark, script, white fill, no outline on grey variant, cell 86
Wordmark
Retrievers wordmark, script, black fill, no outline variant, cell 87
Wordmark
Retrievers wordmark, script, white fill, no outline on black variant, cell 88
Wordmark
Retrievers wordmark, script, black fill, no outline on yellow variant, cell 89
Wordmark
Retrievers wordmark, script, black fill, no outline on grey variant, cell 90
Wordmark
Retrievers wordmark, script, gold fill, black outline variant, cell 91
Wordmark
Retrievers wordmark, script, gold fill, white outline on black variant, cell 92
Wordmark
Retrievers wordmark, script, white fill, black outline on black variant, cell 93
Wordmark
Retrievers wordmark, script, gold fill, black outline on grey variant, cell 94
Wordmark
Retrievers wordmark, script, gold fill, white outline on yellow variant, cell 95
Wordmark
Retrievers wordmark, script, white fill, gold outline on black variant, cell 96
Wordmark
Retrievers wordmark, script, gold fill, black outline on yellow variant, cell 97
Wordmark
Retrievers wordmark, script, gold fill, black outline on grey variant, cell 98
Wordmark
Retrievers wordmark, block, gold fill, black outline variant, cell 99
Wordmark
Retrievers wordmark, block, white fill, no outline on black variant, cell 100
Wordmark
Retrievers wordmark, block, black fill, no outline on yellow variant, cell 101
Wordmark
Retrievers wordmark, block, black fill, no outline on grey variant, cell 102
Wordmark
Retrievers wordmark, block, gold fill, no outline variant, cell 103
Wordmark
Retrievers wordmark, block, white fill, gold outline on black variant, cell 104
Wordmark
Retrievers wordmark, block, black fill, no outline on yellow variant, cell 105
Wordmark
Retrievers wordmark, block, black fill, no outline on grey variant, cell 106
Wordmark
Retrievers wordmark, block, white fill, no outline on black variant, cell 107
Wordmark
Retrievers wordmark, block, gold fill, no outline on yellow variant, cell 108
Wordmark
Retrievers wordmark, block, black fill, no outline on grey variant, cell 109
Wordmark
Retrievers wordmark, block, black fill, no outline variant, cell 110
Wordmark
UMBC wordmark, standalone variant, cell 135
Wordmark
UMBC wordmark, standalone variant, cell 136
Wordmark
UMBC wordmark, standalone variant, cell 137
Wordmark
UMBC wordmark, standalone variant, cell 138
Wordmark
arched UMBC, white fill, gold outline variant, cell 62
Lettermark
arched UMBC, white fill, gold outline on black variant, cell 63
Lettermark
arched UMBC, white fill, gold outline on yellow variant, cell 64
Lettermark
arched UMBC, gold fill, black outline variant, cell 65
Lettermark
arched UMBC, gold fill, white outline on black variant, cell 66
Lettermark
arched UMBC, gold fill, black outline on yellow variant, cell 67
Lettermark
arched UMBC, white fill, black outline variant, cell 68
Lettermark
arched UMBC, white fill, black outline on black variant, cell 69
Lettermark
arched UMBC, grey fill, black outline on grey variant, cell 70
Lettermark
arched UMBC, grey fill, white outline on black variant, cell 71
Lettermark
arched UMBC, grey fill, black outline on grey variant, cell 72
Lettermark
arched UMBC, white fill, no outline variant, cell 73
Lettermark
arched UMBC, white fill, no outline on black variant, cell 74
Lettermark
arched UMBC, black fill, no outline variant, cell 75
Lettermark
arched UMBC, white fill, no outline on black variant, cell 76
Lettermark
arched UMBC, white fill, no outline on yellow variant, cell 77
Lettermark
arched UMBC, black fill, no outline variant, cell 78
Lettermark
arched UMBC, white fill, no outline on black variant, cell 79
Lettermark
arched UMBC, white fill, no outline on grey variant, cell 80
Lettermark
arched UMBC, gold fill, no outline on black variant, cell 81
Lettermark
arched UMBC, black fill, no outline variant, cell 82
Lettermark
arched UMBC, white fill, no outline on black variant, cell 83
Lettermark
arched UMBC, black fill, no outline on yellow variant, cell 84
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Institutional Logo Usage

UMBC has three versions of its logo. The horizontal version should be used as the primary identifier of the university in print and/or web communications. The logos are the only correct way to display the university name on stand-alone materials (such as: apparel, promo items, signage, etc). For communications that reach an external audience, at least one official UMBC logo should be included.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Logo Usage Restrictions

The logos must stand alone; they should never be combined with other words to make a phrase. The logo should never be combined with other logos or graphic elements. Resizing the logos must always be done with the height and width dimensions constrained. They may not be manipulated in any other way. In print, the workmarks should be reproduced either as black and PMS 1235, or as CMYK colors from the university color palette. There must always be a clear space around the logos that is at least equivalent to a half inch.

hard rule

University Seal Usage

The official university seal consists of the Maryland state flag rendered as a shield, with the initials "UMBC" underneath and encircled by "University of Maryland, Baltimore County," and the founding year of 1966. Its use is limited to UMBC diplomas, certificates, and high-end merchandise sold in the bookstore. It may also be employed for university-level ceremonial occasions, such as Commencement and Convocation ceremonies. Designers should NOT use the seal in place of, or in conjunction with, the university wordmark.