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Mckendree University Brand Guidelines

Location
Lebanon, IL
Established
1828
Mascot
Bearcats
Code
MCK_NCAA
League
NCAA
Licensing Agency
CLC
McKendree University

Official Brand Colors

Official University Color Palette

Logos & Marks

MK with bearcat head, purple/gold variant, cell 1
Primary LogoLast Updated : 5/22/2026
MK with bearcat head, black/white variant, cell 2
Primary LogoLast Updated : 5/22/2026
McKendree with bearcat head, purple/gold variant, cell 3
Primary LogoLast Updated : 5/22/2026
McKendree with bearcat head, black/white variant, cell 4
Primary LogoLast Updated : 5/22/2026
MK Bearcats with bearcat head, purple/gold variant, cell 5
Secondary LogoLast Updated : 5/22/2026
MK Bearcats with bearcat head, black/white variant, cell 6
Secondary LogoLast Updated : 5/22/2026
McKendree arched with bearcat head, purple/gold variant, cell 7
Secondary LogoLast Updated : 5/22/2026
McKendree arched with bearcat head, black/white variant, cell 8
Secondary LogoLast Updated : 5/22/2026
bearcat head, purple/gold variant, cell 9
Secondary LogoLast Updated : 5/22/2026
bearcat head, black/white variant, cell 10
Secondary LogoLast Updated : 5/22/2026
MK with paw print, purple/gold variant, cell 19
Secondary LogoLast Updated : 5/22/2026
MK with paw print, black/white variant, cell 20
Secondary LogoLast Updated : 5/22/2026
paw print with motion lines, purple/gold variant, cell 21
Secondary LogoLast Updated : 5/22/2026
paw print with motion lines, black/white variant, cell 22
Secondary LogoLast Updated : 5/22/2026
paw print, purple/gold variant, cell 23
Secondary LogoLast Updated : 5/22/2026
paw print, black/white variant, cell 24
Secondary LogoLast Updated : 5/22/2026
full body mascot, purple/gold variant, cell 25
Secondary LogoLast Updated : 5/22/2026
full body mascot, black/white variant, cell 26
Secondary LogoLast Updated : 5/22/2026
mascot head, purple/gold variant, cell 27
Secondary LogoLast Updated : 5/22/2026
mascot head, black/white variant, cell 28
Secondary LogoLast Updated : 5/22/2026
McKendree University logo, purple rectangle variant, cell 31
Secondary LogoLast Updated : 5/22/2026
McKendree University logo, black rectangle variant, cell 32
Secondary LogoLast Updated : 5/22/2026
McKendree University logo, purple variant, cell 33
Secondary LogoLast Updated : 5/22/2026
McKendree University logo, black variant, cell 34
Secondary LogoLast Updated : 5/22/2026
McKendree University school seal, standard variant, cell 35
Secondary LogoLast Updated : 5/22/2026
McKendree University school seal, reverse on black variant, cell 36
Secondary LogoLast Updated : 5/22/2026
McKendree University Alumni logo, purple variant, cell 37
Secondary LogoLast Updated : 5/22/2026
MK lettermark with pink ribbon, breast cancer awareness variant, cell 38
Secondary LogoLast Updated : 5/22/2026
Bearcats, purple/gold variant, cell 13
WordmarkLast Updated : 5/22/2026
Bearcats, black/white variant, cell 14
WordmarkLast Updated : 5/22/2026
McKendree, purple/gold variant, cell 15
WordmarkLast Updated : 5/22/2026
McKendree, black/white variant, cell 16
WordmarkLast Updated : 5/22/2026
McKendree (serif), purple/gold variant, cell 17
WordmarkLast Updated : 5/22/2026
McKendree (serif), black/white variant, cell 18
WordmarkLast Updated : 5/22/2026
MK, purple/gold variant, cell 11
LettermarkLast Updated : 5/22/2026
MK, black/white variant, cell 12
LettermarkLast Updated : 5/22/2026
MK lettermark, purple square variant, cell 29
LettermarkLast Updated : 5/22/2026
MK lettermark, black square variant, cell 30
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Seal Usage Restriction

Seal may only be used on products of Presidential quality or on graduation-related products.

hard rule

Seal Not Permitted on Products for Resale

University seal not permitted on products for resale.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.