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Brand Guidelines

McKendree University (MCK)

Location
Lebanon, IL
Established
1828
Mascot
Bearcats
Code
MCK_NCAA
League
NCAA
Licensing Agency
CLC
McKendree University (MCK)

Official Color Palette

Official University Color Palette

Guideline Assets

MK with bearcat head, purple/gold variant, cell 1
Primary Logo
MK with bearcat head, black/white variant, cell 2
Primary Logo
McKendree with bearcat head, purple/gold variant, cell 3
Primary Logo
McKendree with bearcat head, black/white variant, cell 4
Primary Logo
MK Bearcats with bearcat head, purple/gold variant, cell 5
Secondary Logo
MK Bearcats with bearcat head, black/white variant, cell 6
Secondary Logo
McKendree arched with bearcat head, purple/gold variant, cell 7
Secondary Logo
McKendree arched with bearcat head, black/white variant, cell 8
Secondary Logo
bearcat head, purple/gold variant, cell 9
Secondary Logo
bearcat head, black/white variant, cell 10
Secondary Logo
MK with paw print, purple/gold variant, cell 19
Secondary Logo
MK with paw print, black/white variant, cell 20
Secondary Logo
paw print with motion lines, purple/gold variant, cell 21
Secondary Logo
paw print with motion lines, black/white variant, cell 22
Secondary Logo
paw print, purple/gold variant, cell 23
Secondary Logo
paw print, black/white variant, cell 24
Secondary Logo
full body mascot, purple/gold variant, cell 25
Secondary Logo
full body mascot, black/white variant, cell 26
Secondary Logo
mascot head, purple/gold variant, cell 27
Secondary Logo
mascot head, black/white variant, cell 28
Secondary Logo
McKendree University logo, purple rectangle variant, cell 31
Secondary Logo
McKendree University logo, black rectangle variant, cell 32
Secondary Logo
McKendree University logo, purple variant, cell 33
Secondary Logo
McKendree University logo, black variant, cell 34
Secondary Logo
McKendree University school seal, standard variant, cell 35
Secondary Logo
McKendree University school seal, reverse on black variant, cell 36
Secondary Logo
McKendree University Alumni logo, purple variant, cell 37
Secondary Logo
MK lettermark with pink ribbon, breast cancer awareness variant, cell 38
Secondary Logo
Bearcats, purple/gold variant, cell 13
Wordmark
Bearcats, black/white variant, cell 14
Wordmark
McKendree, purple/gold variant, cell 15
Wordmark
McKendree, black/white variant, cell 16
Wordmark
McKendree (serif), purple/gold variant, cell 17
Wordmark
McKendree (serif), black/white variant, cell 18
Wordmark
MK, purple/gold variant, cell 11
Lettermark
MK, black/white variant, cell 12
Lettermark
MK lettermark, purple square variant, cell 29
Lettermark
MK lettermark, black square variant, cell 30
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Seal Usage Restriction

Seal may only be used on products of Presidential quality or on graduation-related products.

hard rule

Seal Not Permitted on Products for Resale

University seal not permitted on products for resale.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Mckendree University (MCK) Brand Guidelines & Licensing