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Brand Guidelines

Lincoln University (PA) (LU)

Location
Chester County, PA
Established
1854
Mascot
Luther the Lincoln Lion
Code
LU_NCAA
League
NCAA
Licensing Agency
CLC
Lincoln University (PA) (LU)

Official Color Palette

Official School Colors

Guideline Assets

mascot head with wordmark, color variant, cell 1
Primary Logo
mascot head with wordmark, black/white variant, cell 2
Primary Logo
mascot head, color variant, cell 3
Secondary Logo
mascot head, black/white variant, cell 4
Secondary Logo
mascot head with paws, color variant, cell 5
Secondary Logo
mascot head with paws, black/white variant, cell 6
Secondary Logo
alphabet and numbers, color variant, cell 19
Secondary Logo
alphabet and numbers, black/white variant, cell 20
Secondary Logo
alphabet and numbers, color on dark variant, cell 21
Secondary Logo
institutional lockup horizontal, color variant, cell 23
Secondary Logo
institutional lockup horizontal, reverse variant, cell 24
Secondary Logo
institutional lockup horizontal, color variant, cell 25
Secondary Logo
institutional lockup horizontal, reverse variant, cell 26
Secondary Logo
institutional lockup vertical, color variant, cell 27
Secondary Logo
institutional lockup vertical, reverse variant, cell 28
Secondary Logo
school seal, color variant, cell 29
Secondary Logo
school seal, black/white variant, cell 30
Secondary Logo
Lincoln University Lions wordmark, color variant, cell 7
Wordmark
Lincoln University Lions wordmark, black/white variant, cell 8
Wordmark
Lincoln Lions wordmark, color variant, cell 11
Wordmark
Lincoln Lions wordmark, black/white variant, cell 12
Wordmark
Lions wordmark, color variant, cell 13
Wordmark
Lions wordmark, black/white variant, cell 14
Wordmark
LULions wordmark, color variant, cell 15
Wordmark
LULions wordmark, black/white variant, cell 16
Wordmark
Lincoln University wordmark with tagline, color variant, cell 22
Wordmark
LU lettermark with Lincoln University, color variant, cell 9
Lettermark
LU lettermark with Lincoln University, black/white variant, cell 10
Lettermark
LU lettermark, color variant, cell 17
Lettermark
LU lettermark, black/white variant, cell 18
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.