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Los Angeles Kings Brand Guidelines

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Established
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Mascot
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Code
LKI_NHL
League
NHL
Licensing Agency
NHL
LOS ANGELES KINGS

Official Brand Colors

Primary Logo Apparel and Headwear Colors

Secondary Logo Apparel and Headwear Colors

Secondary Logo Jaquart Knit Color Exception

Vintage 90’s Chevron Logo Apparel and Headwear Colors

Vintage 90’s Chevron Logo Jaquart Knit Color Exception

Logos & Marks

Los Angeles Kings logo, primary on black background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings logo, primary on white background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings logo, print version on black background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings logo, print version on grey background variant
Primary LogoLast Updated : 6/18/2026
Los Angeles Kings logo, dark version on navy background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings logo, light version on purple background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings logo, raised embroidery indication variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, vintage 90s chevron variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, print version with R, dark background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, print version with R, light background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, dark version with R variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, light version with R variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, print version without R, dark background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, print version without R, light background variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, dark version without R variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, light version without R variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings chevron logo, raised embroidery indication variant
Primary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, standard with R variant
Secondary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, print version with R, black background variant
Secondary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, print version with R, white/grey background variant
Secondary LogoLast Updated : 6/18/2026
Los Angeles Kings secondary logo, dark version with R variant
Secondary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, light version with R variant
Secondary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, print version without R, black background variant
Secondary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, print version without R, white/grey background variant
Secondary LogoLast Updated : 6/18/2026
Los Angeles Kings secondary logo, dark version without R variant
Secondary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, light version without R variant
Secondary LogoLast Updated : 5/21/2026
Los Angeles Kings secondary logo, raised embroidery indication variant
Secondary LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

No usage rules specified.

Los Angeles Kings Brand Guidelines & Licensing