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Long Island University Brand Guidelines

Location
Brooklyn & Brookville, NY
Established
1926
Mascot
Sharks
Code
LIU_NCAA
League
NCAA
Licensing Agency
CLC
Long Island University

Official Brand Colors

Preferred Color Palette

Logos & Marks

LIU lettermark with shark mascot, blue/white variant, cell 1
Primary LogoLast Updated : 5/21/2026
LIU lettermark with shark mascot, gold/white/blue variant, cell 2
Primary LogoLast Updated : 5/21/2026
LIU lettermark with shark mascot, blue/gold/white variant, cell 3
Primary LogoLast Updated : 5/21/2026
LIU lettermark with shark mascot, white/blue/gold on blue variant, cell 4
Primary LogoLast Updated : 5/21/2026
shark mascot, blue/gold/white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
LIU wordmark with shark mascot, blue/white variant, cell 12
Secondary LogoLast Updated : 5/21/2026
LIU wordmark with shark mascot, gold/blue variant, cell 13
Secondary LogoLast Updated : 5/21/2026
SHARKS wordmark with shark mascot, blue/white variant, cell 14
Secondary LogoLast Updated : 5/21/2026
SHARKS wordmark with shark mascot, gold/blue variant, cell 15
Secondary LogoLast Updated : 5/21/2026
SHARKS wordmark with shark mascot, white/blue/gold on blue variant, cell 16
Secondary LogoLast Updated : 5/21/2026
University Seal with Long Island University wordmark, blue variant, cell 17
Secondary LogoLast Updated : 5/21/2026
LIU lettermark with Long Island University wordmark, blue variant, cell 19
Secondary LogoLast Updated : 5/21/2026
University Seal, blue variant, cell 20
Secondary LogoLast Updated : 5/21/2026
SHARKS wordmark, gold/blue outline variant, cell 9
WordmarkLast Updated : 5/21/2026
SHARKS wordmark, gold/white/blue outline variant, cell 10
WordmarkLast Updated : 5/21/2026
SHARKS wordmark, blue/white outline variant, cell 11
WordmarkLast Updated : 5/21/2026
Long Island University wordmark, blue variant, cell 18
WordmarkLast Updated : 5/21/2026
LIU lettermark, gold/blue outline variant, cell 6
LettermarkLast Updated : 5/21/2026
LIU lettermark, gold/white/blue outline variant, cell 7
LettermarkLast Updated : 5/21/2026
LIU lettermark, blue/white outline variant, cell 8
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.