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Brand Guidelines

Loyola Marymount University (LMU)

Location
Los Angeles, CA
Established
1911
Mascot
Lions
Code
LMU_NCAA
League
NCAA
Licensing Agency
CLC
Loyola Marymount University (LMU)

Official Color Palette

University Color Palette

Guideline Assets

LMU Primary Athletics Mark (Arch), red/blue on red variant, cell 1
Primary Logo
LMU Primary Athletics Mark (Arch), red/blue on black variant, cell 2
Primary Logo
LMU Primary Athletics Mark (Arch), red/blue on white variant, cell 3
Primary Logo
LMU Primary Athletics Mark (Arch), white/red/blue on blue variant, cell 4
Primary Logo
LMU Primary Athletics Mark (Arch), white/red/blue on red variant, cell 5
Primary Logo
LMU Primary Athletics Mark (Arch), white/red/blue on blue variant, cell 6
Primary Logo
LMU Primary Athletics Mark (Arch), white/red on red variant, cell 7
Primary Logo
LMU Primary Athletics Mark (Arch), white/black on black variant, cell 8
Primary Logo
LMU Primary Athletics Mark (Arch), black/white on white variant, cell 9
Primary Logo
LMU Primary Mark (Shield), color on red variant, cell 26
Primary Logo
LMU Primary Mark (Shield), color on blue variant, cell 27
Primary Logo
LMU Primary Mark (Shield), color on black variant, cell 28
Primary Logo
LMU Primary Mark (Shield), color on white variant, cell 29
Primary Logo
LMU Primary Mark (Shield), white on red variant, cell 30
Primary Logo
LMU Primary Mark (Shield), white on blue variant, cell 31
Primary Logo
LMU Primary Mark (Shield), white on black variant, cell 32
Primary Logo
LMU Primary Mark (Shield), black on white variant, cell 33
Primary Logo
LMU Primary Acronym Lock-Up, color on red variant, cell 34
Primary Logo
LMU Primary Acronym Lock-Up, color on blue variant, cell 35
Primary Logo
LMU Primary Acronym Lock-Up, color on black variant, cell 36
Primary Logo
LMU Primary Acronym Lock-Up, color on white variant, cell 37
Primary Logo
LMU Primary Acronym Lock-Up, white on red variant, cell 38
Primary Logo
LMU Primary Acronym Lock-Up, white on blue variant, cell 39
Primary Logo
LMU Primary Acronym Lock-Up, white on black variant, cell 40
Primary Logo
LMU Primary Acronym Lock-Up, black on white variant, cell 41
Primary Logo
LMU Spirit Mark, white on blue variant, cell 19
Secondary Logo
LMU Spirit Mark, white on red variant, cell 20
Secondary Logo
LMU Spirit Mark, red on white variant, cell 21
Secondary Logo
LMU Spirit Mark, white on red variant, cell 22
Secondary Logo
LMU Spirit Mark, white on blue variant, cell 23
Secondary Logo
LMU Spirit Mark, white on black variant, cell 24
Secondary Logo
LMU Spirit Mark, black on white variant, cell 25
Secondary Logo
LMU sun lion logo, stacked red/blue variant, cell 49
Secondary Logo
LMU sun lion logo, horizontal blue variant, cell 50
Secondary Logo
LMU sun lion logo, horizontal blue variant, cell 51
Secondary Logo
LMU shield logo, stacked variant, cell 52
Secondary Logo
LMU shield logo, LMU above shield variant, cell 53
Secondary Logo
LMU shield logo, shield above LMU variant, cell 54
Secondary Logo
LMU Lions vintage mark, basketball variant, cell 55
Secondary Logo
Loyola Marymount University wordmark, stacked blue serif variant, cell 45
Wordmark
LMU wordmark, blue serif variant, cell 46
Wordmark
LMU Lions wordmark, blue sans-serif variant, cell 47
Wordmark
Loyola Marymount University wordmark, stacked blue sans-serif variant, cell 48
Wordmark
LMU Athletics Sports-Specific Mark (Lions), red/blue on red variant, cell 10
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), red/blue on black variant, cell 11
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), red/blue on white variant, cell 12
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), white/red/blue on blue variant, cell 13
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), white/red/blue on red variant, cell 14
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), white/red/blue on blue variant, cell 15
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), white/red on red variant, cell 16
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), white/black on black variant, cell 17
Sport Logo
LMU Athletics Sports-Specific Mark (Lions), black/white on white variant, cell 18
Sport Logo
LMU Lions arched logo, standard variant, cell 42
Sport Logo
Lions arched logo, standard variant, cell 43
Sport Logo
Lions Athletics arched logo, standard variant, cell 44
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations or Overlaying Graphics on Marks

No alterations or overlaying graphics permitted on any mark.

hard rule

Logo Background Requirements

Logos must appear on solid backgrounds in university brand colors. Pattern background exceptions (i.e. camouflage, plaid) are granted on a case-by-case basis.

hard rule

University Seal Usage

University seal is reserved for ceremonial uses and is not permitted on products for resale in most cases. Contact LMU Licensing to request the seal.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricature Prohibition

Mascot caricatures are not permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibited Product Categories

LMU trademarks may not be used in conjunction with items related to drugs, tobacco, firearms, or products that are sexually suggestive in nature.

hard rule

No Registered Mark in Line with Text

Do not use a registered mark in line with text; logos should not replace a letter in a word or a word in a phrase.

conditional rule

Program Specific Marks Availability

Program specific marks are available. Please contact [email protected].

Loyola Marymount University (LMU) Brand Guidelines & Licensing