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Brand Guidelines

Long Island University (LIU)

Location
Brooklyn & Brookville, NY
Established
1926
Mascot
Sharks
Code
LIU_NCAA
League
NCAA
Licensing Agency
CLC
Long Island University (LIU)

Official Color Palette

Preferred Color Palette

Guideline Assets

LIU lettermark with shark mascot, blue/white variant, cell 1
Primary Logo
LIU lettermark with shark mascot, gold/white/blue variant, cell 2
Primary Logo
LIU lettermark with shark mascot, blue/gold/white variant, cell 3
Primary Logo
LIU lettermark with shark mascot, white/blue/gold on blue variant, cell 4
Primary Logo
shark mascot, blue/gold/white variant, cell 5
Secondary Logo
LIU wordmark with shark mascot, blue/white variant, cell 12
Secondary Logo
LIU wordmark with shark mascot, gold/blue variant, cell 13
Secondary Logo
SHARKS wordmark with shark mascot, blue/white variant, cell 14
Secondary Logo
SHARKS wordmark with shark mascot, gold/blue variant, cell 15
Secondary Logo
SHARKS wordmark with shark mascot, white/blue/gold on blue variant, cell 16
Secondary Logo
University Seal with Long Island University wordmark, blue variant, cell 17
Secondary Logo
LIU lettermark with Long Island University wordmark, blue variant, cell 19
Secondary Logo
University Seal, blue variant, cell 20
Secondary Logo
SHARKS wordmark, gold/blue outline variant, cell 9
Wordmark
SHARKS wordmark, gold/white/blue outline variant, cell 10
Wordmark
SHARKS wordmark, blue/white outline variant, cell 11
Wordmark
Long Island University wordmark, blue variant, cell 18
Wordmark
LIU lettermark, gold/blue outline variant, cell 6
Lettermark
LIU lettermark, gold/white/blue outline variant, cell 7
Lettermark
LIU lettermark, blue/white outline variant, cell 8
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.