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Lincoln University Brand Guidelines

Location
Chester County, PA
Established
1854
Mascot
Luther the Lincoln Lion
Code
LU_NCAA
League
NCAA
Licensing Agency
CLC
Lincoln University

Official Brand Colors

Official School Colors

Logos & Marks

mascot head with wordmark, color variant, cell 1
Primary LogoLast Updated : 5/22/2026
mascot head with wordmark, black/white variant, cell 2
Primary LogoLast Updated : 5/22/2026
mascot head, color variant, cell 3
Secondary LogoLast Updated : 5/22/2026
mascot head, black/white variant, cell 4
Secondary LogoLast Updated : 5/22/2026
mascot head with paws, color variant, cell 5
Secondary LogoLast Updated : 5/22/2026
mascot head with paws, black/white variant, cell 6
Secondary LogoLast Updated : 5/22/2026
alphabet and numbers, color variant, cell 19
Secondary LogoLast Updated : 5/22/2026
alphabet and numbers, black/white variant, cell 20
Secondary LogoLast Updated : 5/22/2026
alphabet and numbers, color on dark variant, cell 21
Secondary LogoLast Updated : 5/22/2026
institutional lockup horizontal, color variant, cell 23
Secondary LogoLast Updated : 5/22/2026
institutional lockup horizontal, reverse variant, cell 24
Secondary LogoLast Updated : 5/22/2026
institutional lockup horizontal, color variant, cell 25
Secondary LogoLast Updated : 5/22/2026
institutional lockup horizontal, reverse variant, cell 26
Secondary LogoLast Updated : 5/22/2026
institutional lockup vertical, color variant, cell 27
Secondary LogoLast Updated : 5/22/2026
institutional lockup vertical, reverse variant, cell 28
Secondary LogoLast Updated : 5/22/2026
school seal, color variant, cell 29
Secondary LogoLast Updated : 5/22/2026
school seal, black/white variant, cell 30
Secondary LogoLast Updated : 5/22/2026
Lincoln University Lions wordmark, color variant, cell 7
WordmarkLast Updated : 5/22/2026
Lincoln University Lions wordmark, black/white variant, cell 8
WordmarkLast Updated : 5/22/2026
Lincoln Lions wordmark, color variant, cell 11
WordmarkLast Updated : 5/22/2026
Lincoln Lions wordmark, black/white variant, cell 12
WordmarkLast Updated : 5/22/2026
Lions wordmark, color variant, cell 13
WordmarkLast Updated : 5/22/2026
Lions wordmark, black/white variant, cell 14
WordmarkLast Updated : 5/22/2026
LULions wordmark, color variant, cell 15
WordmarkLast Updated : 5/22/2026
LULions wordmark, black/white variant, cell 16
WordmarkLast Updated : 5/22/2026
Lincoln University wordmark with tagline, color variant, cell 22
WordmarkLast Updated : 5/22/2026
LU lettermark with Lincoln University, color variant, cell 9
LettermarkLast Updated : 5/22/2026
LU lettermark with Lincoln University, black/white variant, cell 10
LettermarkLast Updated : 5/22/2026
LU lettermark, color variant, cell 17
LettermarkLast Updated : 5/22/2026
LU lettermark, black/white variant, cell 18
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.