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Liberty University Brand Guidelines

Location
Lynchburg, VA
Established
1971
Mascot
Flames
Code
LBU_NCAA
League
NCAA
Licensing Agency
CLC
Liberty University

Official Brand Colors

Official Color Palette

Logos & Marks

LU with eagle head, full color on navy variant, cell 1
Primary LogoLast Updated : 5/21/2026
LU with eagle head, full color on red variant, cell 2
Primary LogoLast Updated : 5/21/2026
LU with eagle head, full color on white variant, cell 3
Primary LogoLast Updated : 5/21/2026
LU with eagle head, full color on white (white base stock) variant, cell 4
Primary LogoLast Updated : 5/21/2026
LU with eagle head, full color on navy variant, cell 5
Primary LogoLast Updated : 5/21/2026
LU with eagle head, full color on red variant, cell 6
Primary LogoLast Updated : 5/21/2026
LU with eagle head, navy/white on white variant, cell 7
Primary LogoLast Updated : 5/21/2026
LU with eagle head, navy/white on navy variant, cell 8
Primary LogoLast Updated : 5/21/2026
LU with eagle head, red/white on white variant, cell 9
Primary LogoLast Updated : 5/21/2026
LU with eagle head, red/white on red variant, cell 10
Primary LogoLast Updated : 5/21/2026
LU with eagle head, black/white on white variant, cell 11
Primary LogoLast Updated : 5/21/2026
LU with eagle head, black/white on navy variant, cell 12
Primary LogoLast Updated : 5/21/2026
eagle head, full color on white variant, cell 13
Secondary LogoLast Updated : 5/21/2026
eagle head, red/white on white variant, cell 14
Secondary LogoLast Updated : 5/21/2026
eagle head, black/white on white variant, cell 15
Secondary LogoLast Updated : 5/21/2026
eagle head, navy/white on white variant, cell 16
Secondary LogoLast Updated : 5/21/2026
eagle head, red/white on white variant, cell 17
Secondary LogoLast Updated : 5/21/2026
eagle head, black/white on white variant, cell 18
Secondary LogoLast Updated : 5/21/2026
eagle head, full color on navy variant, cell 19
Secondary LogoLast Updated : 5/21/2026
eagle head, full color on red variant, cell 20
Secondary LogoLast Updated : 5/21/2026
eagle head, full color on black variant, cell 21
Secondary LogoLast Updated : 5/21/2026
eagle head, navy/white on navy variant, cell 22
Secondary LogoLast Updated : 5/21/2026
eagle head, red/white on red variant, cell 23
Secondary LogoLast Updated : 5/21/2026
eagle head, black/white on black variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Sparky mascot, full color variant, cell 48
Secondary LogoLast Updated : 5/21/2026
Sparky mascot, full color on navy variant, cell 49
Secondary LogoLast Updated : 5/21/2026
Sparky mascot, navy outline variant, cell 50
Secondary LogoLast Updated : 5/21/2026
Sparky mascot, red outline variant, cell 51
Secondary LogoLast Updated : 5/21/2026
Sparky mascot, white outline on navy variant, cell 52
Secondary LogoLast Updated : 5/21/2026
Sparky mascot, white outline on red variant, cell 53
Secondary LogoLast Updated : 5/21/2026
Liberty University mark, horizontal navy variant, cell 54
Secondary LogoLast Updated : 5/21/2026
Liberty University mark, stacked navy variant, cell 55
Secondary LogoLast Updated : 5/21/2026
Liberty University mark, stacked navy small variant, cell 56
Secondary LogoLast Updated : 5/21/2026
Divinity seal, color variant, cell 57
Secondary LogoLast Updated : 5/21/2026
Divinity seal, black variant, cell 58
Secondary LogoLast Updated : 5/21/2026
Divinity seal, outline variant, cell 59
Secondary LogoLast Updated : 5/21/2026
Divinity seal, reverse on blue variant, cell 60
Secondary LogoLast Updated : 5/21/2026
Divinity seal, reverse on blue variant, cell 61
Secondary LogoLast Updated : 5/21/2026
Osteopathic Medicine seal, color variant, cell 65
Secondary LogoLast Updated : 5/21/2026
Osteopathic Medicine seal, black variant, cell 66
Secondary LogoLast Updated : 5/21/2026
Osteopathic Medicine seal, outline variant, cell 67
Secondary LogoLast Updated : 5/21/2026
Osteopathic Medicine seal, reverse on blue variant, cell 68
Secondary LogoLast Updated : 5/21/2026
Osteopathic Medicine seal, reverse on blue variant, cell 69
Secondary LogoLast Updated : 5/21/2026
Law seal, color variant, cell 73
Secondary LogoLast Updated : 5/21/2026
Law seal, black variant, cell 74
Secondary LogoLast Updated : 5/21/2026
Law seal, outline variant, cell 75
Secondary LogoLast Updated : 5/21/2026
Law seal, reverse on blue variant, cell 76
Secondary LogoLast Updated : 5/21/2026
Law seal, reverse on blue variant, cell 77
Secondary LogoLast Updated : 5/21/2026
Nursing seal, color variant, cell 81
Secondary LogoLast Updated : 5/21/2026
Nursing seal, black variant, cell 82
Secondary LogoLast Updated : 5/21/2026
Nursing seal, reverse on blue variant, cell 83
Secondary LogoLast Updated : 5/21/2026
Liberty Flames wordmark, stacked red/navy variant, cell 29
WordmarkLast Updated : 5/21/2026
Liberty Flames wordmark, stacked navy variant, cell 30
WordmarkLast Updated : 5/21/2026
Liberty Flames wordmark, stacked red variant, cell 31
WordmarkLast Updated : 5/21/2026
Liberty Flames wordmark, stacked white on navy variant, cell 32
WordmarkLast Updated : 5/21/2026
Liberty Flames wordmark, horizontal red/navy variant, cell 33
WordmarkLast Updated : 5/21/2026
Liberty Flames wordmark, horizontal navy variant, cell 34
WordmarkLast Updated : 5/21/2026
Liberty Flames wordmark, horizontal red variant, cell 35
WordmarkLast Updated : 5/21/2026
Liberty Flames wordmark, horizontal white on navy variant, cell 36
WordmarkLast Updated : 5/21/2026
Liberty wordmark, navy variant, cell 37
WordmarkLast Updated : 5/21/2026
Liberty wordmark, red variant, cell 38
WordmarkLast Updated : 5/21/2026
Liberty wordmark, black variant, cell 39
WordmarkLast Updated : 5/21/2026
Liberty wordmark, white on navy variant, cell 40
WordmarkLast Updated : 5/21/2026
Flames wordmark, navy variant, cell 41
WordmarkLast Updated : 5/21/2026
Flames wordmark, red variant, cell 42
WordmarkLast Updated : 5/21/2026
Flames wordmark, black variant, cell 43
WordmarkLast Updated : 5/21/2026
Flames wordmark, white on navy variant, cell 44
WordmarkLast Updated : 5/21/2026
Liberty script mark, red/navy variant, cell 45
WordmarkLast Updated : 5/21/2026
Liberty script mark, navy variant, cell 46
WordmarkLast Updated : 5/21/2026
Liberty script mark, white on navy variant, cell 47
WordmarkLast Updated : 5/21/2026
Divinity wordmark, color variant, cell 62
WordmarkLast Updated : 5/21/2026
Divinity wordmark, black variant, cell 63
WordmarkLast Updated : 5/21/2026
Divinity wordmark, horizontal variant, cell 64
WordmarkLast Updated : 5/21/2026
Osteopathic Medicine wordmark, color variant, cell 70
WordmarkLast Updated : 5/21/2026
Osteopathic Medicine wordmark, black variant, cell 71
WordmarkLast Updated : 5/21/2026
Osteopathic Medicine wordmark, horizontal variant, cell 72
WordmarkLast Updated : 5/21/2026
Law wordmark, color variant, cell 78
WordmarkLast Updated : 5/21/2026
Law wordmark, black variant, cell 79
WordmarkLast Updated : 5/21/2026
Law wordmark, horizontal variant, cell 80
WordmarkLast Updated : 5/21/2026
Nursing wordmark, color variant, cell 84
WordmarkLast Updated : 5/21/2026
Nursing wordmark, black variant, cell 85
WordmarkLast Updated : 5/21/2026
Nursing wordmark, horizontal variant, cell 86
WordmarkLast Updated : 5/21/2026
LU monogram, full color on white variant, cell 25
LettermarkLast Updated : 5/21/2026
LU monogram, full color on navy variant, cell 26
LettermarkLast Updated : 5/21/2026
LU monogram, white on navy variant, cell 27
LettermarkLast Updated : 5/21/2026
LU monogram, white/navy on navy variant, cell 28
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.