Back to Directory

Liberty University Brand Guidelines

Location
Lynchburg, VA
Established
1971
Mascot
Flames
Code
LBU_NCAA
League
NCAA
Licensing Agency
CLC
Liberty University

Official Brand Colors

Official Color Palette

Logos & Marks

LU with eagle head, full color on navy variant, cell 1
Primary Logo
LU with eagle head, full color on red variant, cell 2
Primary Logo
LU with eagle head, full color on white variant, cell 3
Primary Logo
LU with eagle head, full color on white (white base stock) variant, cell 4
Primary Logo
LU with eagle head, full color on navy variant, cell 5
Primary Logo
LU with eagle head, full color on red variant, cell 6
Primary Logo
LU with eagle head, navy/white on white variant, cell 7
Primary Logo
LU with eagle head, navy/white on navy variant, cell 8
Primary Logo
LU with eagle head, red/white on white variant, cell 9
Primary Logo
LU with eagle head, red/white on red variant, cell 10
Primary Logo
LU with eagle head, black/white on white variant, cell 11
Primary Logo
LU with eagle head, black/white on navy variant, cell 12
Primary Logo
eagle head, full color on white variant, cell 13
Secondary Logo
eagle head, red/white on white variant, cell 14
Secondary Logo
eagle head, black/white on white variant, cell 15
Secondary Logo
eagle head, navy/white on white variant, cell 16
Secondary Logo
eagle head, red/white on white variant, cell 17
Secondary Logo
eagle head, black/white on white variant, cell 18
Secondary Logo
eagle head, full color on navy variant, cell 19
Secondary Logo
eagle head, full color on red variant, cell 20
Secondary Logo
eagle head, full color on black variant, cell 21
Secondary Logo
eagle head, navy/white on navy variant, cell 22
Secondary Logo
eagle head, red/white on red variant, cell 23
Secondary Logo
eagle head, black/white on black variant, cell 24
Secondary Logo
Sparky mascot, full color variant, cell 48
Secondary Logo
Sparky mascot, full color on navy variant, cell 49
Secondary Logo
Sparky mascot, navy outline variant, cell 50
Secondary Logo
Sparky mascot, red outline variant, cell 51
Secondary Logo
Sparky mascot, white outline on navy variant, cell 52
Secondary Logo
Sparky mascot, white outline on red variant, cell 53
Secondary Logo
Liberty University mark, horizontal navy variant, cell 54
Secondary Logo
Liberty University mark, stacked navy variant, cell 55
Secondary Logo
Liberty University mark, stacked navy small variant, cell 56
Secondary Logo
Divinity seal, color variant, cell 57
Secondary Logo
Divinity seal, black variant, cell 58
Secondary Logo
Divinity seal, outline variant, cell 59
Secondary Logo
Divinity seal, reverse on blue variant, cell 60
Secondary Logo
Divinity seal, reverse on blue variant, cell 61
Secondary Logo
Osteopathic Medicine seal, color variant, cell 65
Secondary Logo
Osteopathic Medicine seal, black variant, cell 66
Secondary Logo
Osteopathic Medicine seal, outline variant, cell 67
Secondary Logo
Osteopathic Medicine seal, reverse on blue variant, cell 68
Secondary Logo
Osteopathic Medicine seal, reverse on blue variant, cell 69
Secondary Logo
Law seal, color variant, cell 73
Secondary Logo
Law seal, black variant, cell 74
Secondary Logo
Law seal, outline variant, cell 75
Secondary Logo
Law seal, reverse on blue variant, cell 76
Secondary Logo
Law seal, reverse on blue variant, cell 77
Secondary Logo
Nursing seal, color variant, cell 81
Secondary Logo
Nursing seal, black variant, cell 82
Secondary Logo
Nursing seal, reverse on blue variant, cell 83
Secondary Logo
Liberty Flames wordmark, stacked red/navy variant, cell 29
Wordmark
Liberty Flames wordmark, stacked navy variant, cell 30
Wordmark
Liberty Flames wordmark, stacked red variant, cell 31
Wordmark
Liberty Flames wordmark, stacked white on navy variant, cell 32
Wordmark
Liberty Flames wordmark, horizontal red/navy variant, cell 33
Wordmark
Liberty Flames wordmark, horizontal navy variant, cell 34
Wordmark
Liberty Flames wordmark, horizontal red variant, cell 35
Wordmark
Liberty Flames wordmark, horizontal white on navy variant, cell 36
Wordmark
Liberty wordmark, navy variant, cell 37
Wordmark
Liberty wordmark, red variant, cell 38
Wordmark
Liberty wordmark, black variant, cell 39
Wordmark
Liberty wordmark, white on navy variant, cell 40
Wordmark
Flames wordmark, navy variant, cell 41
Wordmark
Flames wordmark, red variant, cell 42
Wordmark
Flames wordmark, black variant, cell 43
Wordmark
Flames wordmark, white on navy variant, cell 44
Wordmark
Liberty script mark, red/navy variant, cell 45
Wordmark
Liberty script mark, navy variant, cell 46
Wordmark
Liberty script mark, white on navy variant, cell 47
Wordmark
Divinity wordmark, color variant, cell 62
Wordmark
Divinity wordmark, black variant, cell 63
Wordmark
Divinity wordmark, horizontal variant, cell 64
Wordmark
Osteopathic Medicine wordmark, color variant, cell 70
Wordmark
Osteopathic Medicine wordmark, black variant, cell 71
Wordmark
Osteopathic Medicine wordmark, horizontal variant, cell 72
Wordmark
Law wordmark, color variant, cell 78
Wordmark
Law wordmark, black variant, cell 79
Wordmark
Law wordmark, horizontal variant, cell 80
Wordmark
Nursing wordmark, color variant, cell 84
Wordmark
Nursing wordmark, black variant, cell 85
Wordmark
Nursing wordmark, horizontal variant, cell 86
Wordmark
LU monogram, full color on white variant, cell 25
Lettermark
LU monogram, full color on navy variant, cell 26
Lettermark
LU monogram, white on navy variant, cell 27
Lettermark
LU monogram, white/navy on navy variant, cell 28
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.