Lamar University Brand Guidelines

The Lamar University Athletics LU logo is the primary representation of the brand and is used as the main identifying mark for LU Athletics. In addition to the primary LU logo, the Cardinal Head logo may also be used, when appropriate. Full color logos should be used whenever possible. However, single and two-color options are also available for both the primary and secondary mark. The logo can only appear as specified in these guidelines. Only the color variations shown in this document may be used. Additionally, the LU and Cardinal Head logos must always be completely visible.

All white logo variations may not be used on all white, light, or complex backgrounds as none of these backgrounds will offer enough contrast for proper recognition. Two-color designs, such as Black & White and Red & White, may not be printed on an all-white background. Single color marks must never be placed on a background of the same color, such as an all red logo on a red color field. The Cardinal Head logo must always face the right.

Safe zones of one fourth of the overall height of the mark have been established and must be honored. This ensures that no other graphical elements interfere with the clarity and integrity of the Lamar University logos.

No sub-text is the preferred representation of the LU mark for Lamar University Athletics. However, if distinction for the sport or department must be made, the LU monogram may be used with the specific sport or department beneath the LU logo. This usage applies to LU Athletics only.

Items produced for resale which bear any Lamar University Athletics trademark, must be produced by an approved vendor holding a standard license.

All items produced for retail must strictly adhere to the identity guidelines set forth in this standards manual, including restrictions on allowable color combinations.

Lamar University Athletics shall have the right to disallow the production of any promotional item deemed inappropriate.

Any use of the logo alone without the accompanying wordmark or signature requires approval by the Office of Marketing Communications. The logo may be used as a graphic element alone only when the logo signature with the Lamar University wordmark also appears on print or digital materials.

The logo should not be reproduced less than 1/2 inch in size at its greatest width.

All merchandise that includes the Lamar University name or logos must be approved through the LU Licensing and Trademark Office, in the Office of Marketing Communications, prior to submitting artwork or design to vendors for production. All Lamar University branded merchandise must be produced by an officially licensed vendor.

All merchandise or large print that includes the Lamar University name or LU must also have the registration mark.

Lamar University stationery must follow the standard, approved format as pictured. Vendors may not deviate for this standard format.

Logos for all new and existing university-based centers and programs must be created by the Office of Marketing Communications prior to use.

It is mandatory that all marks be applied as indicated in this manual without modification. Use the logo artwork as is. Don’t combine with other artwork (even the athletic logos). Do not change the typeface of the logo.

Never use a logo without the ® registered mark.

Never switch colors of LU marks. Never resize elements in LU marks. Never add to LU marks. Never rearrange parts of LU marks. Never change typefaces in LU marks. Never combine LU marks. Never stretch, squeeze or skew LU marks. Never realign or reposition parts of LU marks. Never make LU marks difficult to see. Never reverse LU marks out of a light background.

The Lamar University seal is to be used only for official business of the university. It is designed to function as a stamp of validation and not as a logo.

The Lamar University seal is approved for use on special resolutions, diplomas, commencement-related items, official publications, letters of certification, transcripts, grant applications, course catalogs, academic certificates, legal documents, and pre-approved gifts (not for resale). The seal is not approved for use on stationery or forms, business cards, random program publications, ads (print, web, television), signage, materials that publicize a facility, event or service, PowerPoint presentations, merchandise available for sale, web sites, videos, or printed material: brochures, magazines or newsletters, etc.

The seal should never be reproduced less than 1/2 inch in diameter.