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Lake Superior State University Brand Guidelines

Location
Sault Sainte Marie, Michigan
Established
1946
Mascot
Lakers
Code
LSS_NCAA
League
NCAA
Licensing Agency
CLC
Lake Superior State University

Official Brand Colors

Official Color Palette

Logos & Marks

primary mark, blue and gold variant, cell 1
Primary LogoLast Updated : 5/22/2026
primary mark, blue variant, cell 2
Primary LogoLast Updated : 5/22/2026
primary mark, gold variant, cell 3
Primary LogoLast Updated : 5/22/2026
primary mark, black variant, cell 4
Primary LogoLast Updated : 5/22/2026
primary mark, white knockout variant, cell 5
Primary LogoLast Updated : 5/22/2026
athletic mark, blue and gold variant, cell 6
Secondary LogoLast Updated : 5/22/2026
athletic mark, blue variant, cell 7
Secondary LogoLast Updated : 5/22/2026
athletic mark, black variant, cell 8
Secondary LogoLast Updated : 5/22/2026
university seal, blue variant, cell 9
Secondary LogoLast Updated : 5/22/2026
university seal, black variant, cell 10
Secondary LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.