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Kansas State University Brand Guidelines

Location
Manhattan, KS
Established
1863
Mascot
Wildcats
Code
KSU_NCAA
League
NCAA
Licensing Agency
CLC
Kansas State University

Official Brand Colors

Athletic Color Palette

Institutional Purple Color Specification

Logos & Marks

Powercat, purple variant, cell 1
Primary LogoLast Updated : 6/29/2026
Powercat, white on purple variant, cell 2
Primary LogoLast Updated : 6/29/2026
Powercat, purple outline on black variant, cell 3
Primary LogoLast Updated : 6/29/2026
Helmet, gray with purple Powercat variant, cell 4
Secondary LogoLast Updated : 6/29/2026
Willie the Wildcat, full body variant, cell 7
Secondary LogoLast Updated : 6/29/2026
Youth Wildcat Head, purple and gray variant, cell 12
Secondary LogoLast Updated : 6/29/2026
Youth Wildcat Head with K-STATE WILDCATS wordmark, white and gray on purple variant, cell 13
Secondary LogoLast Updated : 6/29/2026
Kansas State University seal, black variant, cell 32
Secondary LogoLast Updated : 6/29/2026
Independent Student Organization mark, purple variant, cell 33
Secondary LogoLast Updated : 6/29/2026
Independent Student Organization mark, black variant, cell 34
Secondary LogoLast Updated : 6/29/2026
Independent Student Organization mark, white variant, cell 35
Secondary LogoLast Updated : 6/29/2026
Independent Student Organization mark, purple stacked variant, cell 36
Secondary LogoLast Updated : 6/29/2026
Independent Student Organization mark, black stacked variant, cell 37
Secondary LogoLast Updated : 6/29/2026
Independent Student Organization mark, white stacked variant, cell 38
Secondary LogoLast Updated : 6/29/2026
K-STATE WILDCATS wordmark, purple variant, cell 16
WordmarkLast Updated : 6/29/2026
K-STATE wordmark with Powercat, purple variant, cell 17
WordmarkLast Updated : 6/29/2026
K-STATE wordmark with Powercat, black variant, cell 18
WordmarkLast Updated : 6/29/2026
K-STATE wordmark with Powercat, white variant, cell 19
WordmarkLast Updated : 6/29/2026
K-STATE wordmark with Powercat stacked, purple variant, cell 20
WordmarkLast Updated : 6/29/2026
K-STATE wordmark with Powercat stacked, black variant, cell 21
WordmarkLast Updated : 6/29/2026
K-STATE wordmark with Powercat stacked, white variant, cell 22
WordmarkLast Updated : 6/29/2026
K-STATE wordmark, purple variant, cell 23
WordmarkLast Updated : 6/29/2026
K-STATE wordmark, black variant, cell 24
WordmarkLast Updated : 6/29/2026
K-STATE wordmark, white variant, cell 25
WordmarkLast Updated : 6/29/2026
WILDCATS wordmark, purple variant, cell 26
WordmarkLast Updated : 6/29/2026
WILDCATS wordmark, black variant, cell 27
WordmarkLast Updated : 6/29/2026
WILDCATS wordmark, white variant, cell 28
WordmarkLast Updated : 6/29/2026
Kansas State University wordmark, purple variant, cell 29
WordmarkLast Updated : 6/29/2026
Kansas State University wordmark, black variant, cell 30
WordmarkLast Updated : 6/29/2026
Kansas State University wordmark, white variant, cell 31
WordmarkLast Updated : 6/29/2026
KS monogram, purple with gray outline variant, cell 5
LettermarkLast Updated : 6/29/2026
KS monogram, white with gray outline on purple variant, cell 6
LettermarkLast Updated : 6/29/2026
DOOM wordmark with Powercat, purple variant, cell 8
Sport LogoLast Updated : 6/29/2026
DOOM wordmark with Powercat, black variant, cell 9
Sport LogoLast Updated : 6/29/2026
DOOM wordmark with Powercat, white on black variant, cell 10
Sport LogoLast Updated : 6/29/2026
Soccer Shield, purple and white variant, cell 11
Sport LogoLast Updated : 6/29/2026
K-STATE WILDCATS wordmark with Powercat, horizontal lockup, purple variant, cell 14
Sport LogoLast Updated : 6/29/2026
K-STATE WILDCATS wordmark with Powercat, stacked lockup, purple variant, cell 15
Sport LogoLast Updated : 7/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Powercat Mark Restrictions

No markings are allowed on top of or through the Powercat mark. No alterations of the Powercat mark are allowed. Primary Marks should always face right.

hard rule

University Seal Restrictions

No alterations or overlaying graphics to seal permitted.

conditional rule

University Seal Licensing

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

Consumables Licensing

University licenses consumables (must have expiration date on packaging).

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products

University permits numbers on products for resale.

conditional rule

Cross Licensing

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

NCAA Name, Image, Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.