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Brand Guidelines

Jacksonville State University (JST)

Location
Jacksonville, Alabama
Established
1883
Mascot
Cocky
Code
JST_NCAA
League
NCAA
Licensing Agency
CLC
Jacksonville State University (JST)

Official Color Palette

University Color Palette

Guideline Assets

JAX STATE wordmark lockup, stacked, color variant, cell 1
Primary Logo
JAX STATE wordmark lockup, stacked, color with outline variant, cell 2
Primary Logo
JAX STATE wordmark lockup, stacked, reverse on red variant, cell 3
Primary Logo
JAX STATE wordmark lockup, stacked, black and white variant, cell 4
Primary Logo
JAX STATE wordmark lockup, horizontal, color variant, cell 5
Primary Logo
JAX STATE wordmark lockup, horizontal, color with outline variant, cell 6
Primary Logo
JAX STATE wordmark lockup, horizontal, reverse on red variant, cell 7
Primary Logo
JAX STATE wordmark lockup, horizontal, black and white variant, cell 8
Primary Logo
JAX STATE stacked logo, full color variant, cell 30
Primary Logo
JAX STATE stacked logo, black outline variant, cell 31
Primary Logo
JAX STATE stacked logo, white on red variant, cell 32
Primary Logo
JAX STATE horizontal logo, full color variant, cell 33
Primary Logo
JAX STATE horizontal logo, black outline variant, cell 34
Primary Logo
JAX STATE horizontal logo, white on red variant, cell 35
Primary Logo
University Crest, full color variant, cell 9
Secondary Logo
University Crest, gold and black variant, cell 10
Secondary Logo
University Crest, black and white variant, cell 11
Secondary Logo
University Crest, white on red variant, cell 12
Secondary Logo
Cocky Head Mark, white on red variant, cell 13
Secondary Logo
Cocky Head Mark, red variant, cell 14
Secondary Logo
Cocky Head Mark, black variant, cell 15
Secondary Logo
Jax State AKC, red variant, cell 73
Secondary Logo
Jax State AKC, black variant, cell 74
Secondary Logo
Jax State AKC, white on red variant, cell 75
Secondary Logo
Athletic Alabama Mark, red/black variant, cell 78
Secondary Logo
mascot caricature, red variant, cell 105
Secondary Logo
mascot caricature, black variant, cell 106
Secondary Logo
mascot caricature, red outline variant, cell 107
Secondary Logo
mascot caricature, white on red background variant, cell 108
Secondary Logo
mascot caricature, black outline variant, cell 109
Secondary Logo
GAMECOCKS wordmark, red variant, cell 36
Wordmark
GAMECOCKS wordmark, black variant, cell 37
Wordmark
GAMECOCKS wordmark, white on red variant, cell 38
Wordmark
JAX STATE wordmark, red variant, cell 39
Wordmark
JAX STATE wordmark, black variant, cell 40
Wordmark
JAX STATE wordmark, white on red variant, cell 41
Wordmark
GAMECOCKS wordmark, red outline variant, cell 42
Wordmark
GAMECOCKS wordmark, black outline variant, cell 43
Wordmark
JAX STATE wordmark, red outline variant, cell 44
Wordmark
JAX STATE wordmark, black outline variant, cell 45
Wordmark
JAX STATE stacked wordmark, black outline variant, cell 46
Wordmark
JAX STATE stacked wordmark, white with black outline on red variant, cell 47
Wordmark
JAX STATE stacked wordmark, red outline variant, cell 48
Wordmark
JAX STATE stacked wordmark, red with white outline on black variant, cell 49
Wordmark
JAX STATE stacked wordmark, red variant, cell 50
Wordmark
JAX STATE stacked wordmark, white on red variant, cell 51
Wordmark
JAX STATE stacked wordmark, black variant, cell 52
Wordmark
Gamecock Athletic Wordmark, red/black outline variant, cell 65
Wordmark
Gamecocks Athletic Wordmark, red/black outline variant, cell 66
Wordmark
Gamecock Athletic Wordmark, white/black outline variant, cell 67
Wordmark
Gamecocks Athletic Wordmark, white/black outline variant, cell 68
Wordmark
Gamecocks Script Wordmark, white/red outline on black variant, cell 69
Wordmark
Gamecocks Script Wordmark, red/white outline on black variant, cell 70
Wordmark
Gamecocks Script Wordmark, white/black outline on red variant, cell 71
Wordmark
Gamecocks Script Wordmark, white/red outline on red variant, cell 72
Wordmark
Athletic J Mark, black variant, cell 76
Lettermark
Athletic J Mark, red variant, cell 77
Lettermark
Full-Color AKC, generic variant, cell 16
Sport Logo
Full-Color AKC, Baseball variant, cell 17
Sport Logo
Full-Color AKC, Basketball variant, cell 18
Sport Logo
Full-Color AKC, Bowling variant, cell 19
Sport Logo
Full-Color AKC, Track & Field variant, cell 20
Sport Logo
Full-Color AKC, Football variant, cell 21
Sport Logo
Full-Color AKC, Golf variant, cell 22
Sport Logo
Full-Color AKC, Rifle variant, cell 23
Sport Logo
Full-Color AKC, Soccer variant, cell 24
Sport Logo
Full-Color AKC, Tennis variant, cell 25
Sport Logo
Full-Color AKC, Volleyball variant, cell 26
Sport Logo
Full-Color AKC, Softball variant, cell 27
Sport Logo
Full-Color AKC, Softball - Variant variant, cell 28
Sport Logo
Full-Color AKC, Cheer variant, cell 29
Sport Logo
Jax State Script Wordmark, Basketball variant, cell 53
Sport Logo
Jax State Script Wordmark, Women's Basketball variant, cell 54
Sport Logo
Jax State Script Wordmark, Track & Field variant, cell 55
Sport Logo
Jax State Script Wordmark, Softball variant, cell 56
Sport Logo
Jax State Script Wordmark, Soccer variant, cell 57
Sport Logo
Jax State Script Wordmark, Tennis variant, cell 58
Sport Logo
Jax State Script Wordmark, Golf variant, cell 59
Sport Logo
Jax State Script Wordmark, Baseball variant, cell 60
Sport Logo
Jax State Script Wordmark, Volleyball variant, cell 61
Sport Logo
Jax State Script Wordmark, Bowling variant, cell 62
Sport Logo
Jax State Script Wordmark, Football variant, cell 63
Sport Logo
Jax State Script Wordmark, Rifle variant, cell 64
Sport Logo
mascot caricature, Baseball, red variant, cell 79
Sport Logo
mascot caricature, Baseball, black variant, cell 80
Sport Logo
mascot caricature, Basketball, red variant, cell 81
Sport Logo
mascot caricature, Basketball, black variant, cell 82
Sport Logo
mascot caricature, Bowling, red variant, cell 83
Sport Logo
mascot caricature, Bowling, black variant, cell 84
Sport Logo
mascot caricature, Track & Field, red variant, cell 85
Sport Logo
mascot caricature, Track & Field, black variant, cell 86
Sport Logo
mascot caricature, Football, red variant, cell 87
Sport Logo
mascot caricature, Football, black variant, cell 88
Sport Logo
mascot caricature, Golf, red variant, cell 89
Sport Logo
mascot caricature, Golf, black variant, cell 90
Sport Logo
mascot caricature, Rifle, red variant, cell 91
Sport Logo
mascot caricature, Rifle, black variant, cell 92
Sport Logo
mascot caricature, Soccer, red variant, cell 93
Sport Logo
mascot caricature, Soccer, black variant, cell 94
Sport Logo
mascot caricature, Tennis, red variant, cell 95
Sport Logo
mascot caricature, Tennis, black variant, cell 96
Sport Logo
mascot caricature, Volleyball, red variant, cell 97
Sport Logo
mascot caricature, Volleyball, black variant, cell 98
Sport Logo
mascot caricature, Softball, red variant, cell 99
Sport Logo
mascot caricature, Softball, black variant, cell 100
Sport Logo
mascot caricature, Softball - Variant, red/yellow variant, cell 101
Sport Logo
mascot caricature, Softball - Variant, black/yellow variant, cell 102
Sport Logo
mascot caricature, Cheer, red variant, cell 103
Sport Logo
mascot caricature, Cheer, black variant, cell 104
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Full-Color AKC Retail Usage

Full-Color AKCs are for retail ONLY. Official Team Uniforms must use the "Athletic AKC" on page 5.

conditional rule

University Seal Product Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.