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Johnson & Wales University Brand Guidelines

Location
N/A
Established
1914
Mascot
Wildcat Willie
Code
JWU_NCAA
League
NCAA
Licensing Agency
CLC
Johnson & Wales University

Official Brand Colors

Official Color Palette

Logos & Marks

Johnson & Wales University logo, full color variant, cell 1
Primary Logo
Johnson & Wales University logo, reverse on blue variant, cell 2
Primary Logo
Johnson & Wales University logo, blue and yellow variant, cell 3
Primary Logo
Johnson & Wales University logo, blue and white variant, cell 4
Primary Logo
Johnson & Wales University, Charlotte Campus, color variant, cell 30
Primary Logo
Johnson & Wales University, Charlotte Campus, black variant, cell 31
Primary Logo
Johnson & Wales University, Denver Campus, color variant, cell 32
Primary Logo
Johnson & Wales University, Denver Campus, black variant, cell 33
Primary Logo
Johnson & Wales University, North Miami Campus, color variant, cell 34
Primary Logo
Johnson & Wales University, North Miami Campus, black variant, cell 35
Primary Logo
Johnson & Wales University, Providence Campus, color variant, cell 36
Primary Logo
Johnson & Wales University, Providence Campus, black variant, cell 37
Primary Logo
Johnson & Wales University, John Hazen White College of Arts & Sciences, color variant, cell 38
Primary Logo
Johnson & Wales University, John Hazen White College of Arts & Sciences, black variant, cell 39
Primary Logo
Johnson & Wales University, College of Business, color variant, cell 40
Primary Logo
Johnson & Wales University, College of Business, black variant, cell 41
Primary Logo
Johnson & Wales University, College of Culinary Arts, color variant, cell 42
Primary Logo
Johnson & Wales University, College of Culinary Arts, black variant, cell 43
Primary Logo
Johnson & Wales University, College of Engineering & Design, color variant, cell 44
Primary Logo
Johnson & Wales University, College of Engineering & Design, black variant, cell 45
Primary Logo
Johnson & Wales University, Center for Physician Assistant Studies, color variant, cell 46
Primary Logo
Johnson & Wales University, Center for Physician Assistant Studies, black variant, cell 47
Primary Logo
Johnson & Wales University, School of Education, color variant, cell 48
Primary Logo
Johnson & Wales University, School of Education, black variant, cell 49
Primary Logo
Johnson & Wales University, College of Hospitality Management, color variant, cell 50
Primary Logo
Johnson & Wales University, College of Hospitality Management, black variant, cell 51
Primary Logo
JWU Fund logo, blue and yellow variant, cell 8
Secondary Logo
JWU Fund logo, reverse on blue variant, cell 9
Secondary Logo
JWU Fund logo, reverse on yellow variant, cell 10
Secondary Logo
JWU Student Alumni Association logo, blue and yellow variant, cell 11
Secondary Logo
JWUAlumni logo, color variant, cell 12
Secondary Logo
JWUAlumni logo, black variant, cell 13
Secondary Logo
JWUAlumni logo, white reverse variant, cell 14
Secondary Logo
University Crest, blue variant, cell 15
Secondary Logo
University Crest, black variant, cell 16
Secondary Logo
University Crest, white reverse variant, cell 17
Secondary Logo
University Seal, color variant, cell 18
Secondary Logo
University Seal, blue variant, cell 19
Secondary Logo
University Seal, black variant, cell 20
Secondary Logo
University Seal, white reverse variant, cell 21
Secondary Logo
JWU Acronym Mark, color variant, cell 25
Secondary Logo
JWU Acronym Mark, white and gold reverse variant, cell 26
Secondary Logo
JWU Acronym Mark, blue variant, cell 27
Secondary Logo
JWU Acronym Mark, black variant, cell 28
Secondary Logo
JWU Acronym Mark, white reverse variant, cell 29
Secondary Logo
Safety & Security Mark, Charlotte Campus, color variant, cell 52
Secondary Logo
Safety & Security Mark, Charlotte Campus, black variant, cell 53
Secondary Logo
Safety & Security Mark, Denver Campus, color variant, cell 54
Secondary Logo
Safety & Security Mark, Denver Campus, black variant, cell 55
Secondary Logo
Safety & Security Mark, North Miami Campus, color variant, cell 56
Secondary Logo
Safety & Security Mark, Providence Campus, color variant, cell 57
Secondary Logo
Safety & Security Mark, Providence Campus, black variant, cell 58
Secondary Logo
JWU Global, blue and gold variant, cell 59
Secondary Logo
JWU Global, blue variant, cell 60
Secondary Logo
JWU Global, black variant, cell 61
Secondary Logo
JWU Global, reverse variant, cell 62
Secondary Logo
Cat Head, blue and gold variant, cell 63
Secondary Logo
Cat Head, blue variant, cell 64
Secondary Logo
Cat Head, black variant, cell 65
Secondary Logo
Cat Head, reverse variant, cell 66
Secondary Logo
Paw Print, gold variant, cell 78
Secondary Logo
Paw Print, blue variant, cell 79
Secondary Logo
Paw Print, black variant, cell 80
Secondary Logo
Paw Print, reverse variant, cell 81
Secondary Logo
mascot head with JWU Wildcats wordmark, color on black variant, cell 82
Secondary Logo
mascot head with JWU Wildcats wordmark, color on white variant, cell 83
Secondary Logo
mascot head with JWU Wildcats wordmark, blue on white variant, cell 84
Secondary Logo
JWU Wildcats wordmark with mascot head, color on black variant, cell 85
Secondary Logo
JWU Wildcats wordmark with mascot head, color on white variant, cell 86
Secondary Logo
JWU Wildcats wordmark with mascot head, blue on white variant, cell 87
Secondary Logo
The Wildcat Way wordmark with paws, color on white variant, cell 92
Secondary Logo
The Wildcat Way wordmark with paws, blue on white variant, cell 93
Secondary Logo
The Wildcat Way wordmark with paws, white on black variant, cell 94
Secondary Logo
The Wildcat Way wordmark with paws and tagline, color on white variant, cell 95
Secondary Logo
The Wildcat Way wordmark with paws and tagline, blue on white variant, cell 96
Secondary Logo
The Wildcat Way wordmark with paws and tagline, white on black variant, cell 97
Secondary Logo
Johnson & Wales University wordmark, blue variant, cell 5
Wordmark
Johnson & Wales University wordmark, black variant, cell 6
Wordmark
Johnson & Wales University wordmark, reverse on black variant, cell 7
Wordmark
JWU Wildcats wordmark, color on black variant, cell 88
Wordmark
JWU Wildcats wordmark, color on white variant, cell 89
Wordmark
font system, blue variant, cell 98
Wordmark
font system, gold variant, cell 99
Wordmark
font system, black variant, cell 100
Wordmark
font system, white on black variant, cell 101
Wordmark
JWU lettermark, color on black variant, cell 90
Lettermark
JWU lettermark, color on white variant, cell 91
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.