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Johnson & Wales University Brand Guidelines

Location
N/A
Established
1914
Mascot
Wildcat Willie
Code
JWU_NCAA
League
NCAA
Licensing Agency
CLC
Johnson & Wales University

Official Brand Colors

Official Color Palette

Logos & Marks

Johnson & Wales University logo, full color variant, cell 1
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University logo, reverse on blue variant, cell 2
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University logo, blue and yellow variant, cell 3
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University logo, blue and white variant, cell 4
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, Charlotte Campus, color variant, cell 30
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, Charlotte Campus, black variant, cell 31
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, Denver Campus, color variant, cell 32
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, Denver Campus, black variant, cell 33
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, North Miami Campus, color variant, cell 34
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, North Miami Campus, black variant, cell 35
Primary LogoLast Updated : 5/22/2026
Johnson & Wales University, Providence Campus, color variant, cell 36
Primary LogoLast Updated : 5/22/2026
Johnson & Wales University, Providence Campus, black variant, cell 37
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, John Hazen White College of Arts & Sciences, color variant, cell 38
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, John Hazen White College of Arts & Sciences, black variant, cell 39
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, College of Business, color variant, cell 40
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, College of Business, black variant, cell 41
Primary LogoLast Updated : 5/22/2026
Johnson & Wales University, College of Culinary Arts, color variant, cell 42
Primary LogoLast Updated : 5/22/2026
Johnson & Wales University, College of Culinary Arts, black variant, cell 43
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, College of Engineering & Design, color variant, cell 44
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, College of Engineering & Design, black variant, cell 45
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, Center for Physician Assistant Studies, color variant, cell 46
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, Center for Physician Assistant Studies, black variant, cell 47
Primary LogoLast Updated : 5/22/2026
Johnson & Wales University, School of Education, color variant, cell 48
Primary LogoLast Updated : 5/22/2026
Johnson & Wales University, School of Education, black variant, cell 49
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, College of Hospitality Management, color variant, cell 50
Primary LogoLast Updated : 7/20/2026
Johnson & Wales University, College of Hospitality Management, black variant, cell 51
Primary LogoLast Updated : 5/22/2026
JWU Fund logo, blue and yellow variant, cell 8
Secondary LogoLast Updated : 5/22/2026
JWU Fund logo, reverse on blue variant, cell 9
Secondary LogoLast Updated : 7/20/2026
JWU Fund logo, reverse on yellow variant, cell 10
Secondary LogoLast Updated : 7/20/2026
JWU Student Alumni Association logo, blue and yellow variant, cell 11
Secondary LogoLast Updated : 5/22/2026
JWUAlumni logo, color variant, cell 12
Secondary LogoLast Updated : 5/22/2026
JWUAlumni logo, black variant, cell 13
Secondary LogoLast Updated : 7/20/2026
JWUAlumni logo, white reverse variant, cell 14
Secondary LogoLast Updated : 7/20/2026
University Crest, blue variant, cell 15
Secondary LogoLast Updated : 5/22/2026
University Crest, black variant, cell 16
Secondary LogoLast Updated : 5/22/2026
University Crest, white reverse variant, cell 17
Secondary LogoLast Updated : 7/20/2026
University Seal, color variant, cell 18
Secondary LogoLast Updated : 5/22/2026
University Seal, blue variant, cell 19
Secondary LogoLast Updated : 5/22/2026
University Seal, black variant, cell 20
Secondary LogoLast Updated : 5/22/2026
University Seal, white reverse variant, cell 21
Secondary LogoLast Updated : 7/20/2026
JWU Acronym Mark, color variant, cell 25
Secondary LogoLast Updated : 5/22/2026
JWU Acronym Mark, white and gold reverse variant, cell 26
Secondary LogoLast Updated : 7/20/2026
JWU Acronym Mark, blue variant, cell 27
Secondary LogoLast Updated : 5/22/2026
JWU Acronym Mark, black variant, cell 28
Secondary LogoLast Updated : 5/22/2026
JWU Acronym Mark, white reverse variant, cell 29
Secondary LogoLast Updated : 7/20/2026
Safety & Security Mark, Charlotte Campus, color variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Safety & Security Mark, Charlotte Campus, black variant, cell 53
Secondary LogoLast Updated : 5/22/2026
Safety & Security Mark, Denver Campus, color variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Safety & Security Mark, Denver Campus, black variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Safety & Security Mark, North Miami Campus, color variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Safety & Security Mark, Providence Campus, color variant, cell 57
Secondary LogoLast Updated : 5/22/2026
Safety & Security Mark, Providence Campus, black variant, cell 58
Secondary LogoLast Updated : 7/20/2026
JWU Global, blue and gold variant, cell 59
Secondary LogoLast Updated : 5/22/2026
JWU Global, blue variant, cell 60
Secondary LogoLast Updated : 5/22/2026
JWU Global, black variant, cell 61
Secondary LogoLast Updated : 5/22/2026
JWU Global, reverse variant, cell 62
Secondary LogoLast Updated : 7/20/2026
Cat Head, blue and gold variant, cell 63
Secondary LogoLast Updated : 5/22/2026
Cat Head, blue variant, cell 64
Secondary LogoLast Updated : 5/22/2026
Cat Head, black variant, cell 65
Secondary LogoLast Updated : 5/22/2026
Cat Head, reverse variant, cell 66
Secondary LogoLast Updated : 7/20/2026
Paw Print, gold variant, cell 78
Secondary LogoLast Updated : 5/22/2026
Paw Print, blue variant, cell 79
Secondary LogoLast Updated : 5/22/2026
Paw Print, black variant, cell 80
Secondary LogoLast Updated : 5/22/2026
Paw Print, reverse variant, cell 81
Secondary LogoLast Updated : 7/20/2026
mascot head with JWU Wildcats wordmark, color on black variant, cell 82
Secondary LogoLast Updated : 7/20/2026
mascot head with JWU Wildcats wordmark, color on white variant, cell 83
Secondary LogoLast Updated : 5/22/2026
mascot head with JWU Wildcats wordmark, blue on white variant, cell 84
Secondary LogoLast Updated : 5/22/2026
JWU Wildcats wordmark with mascot head, color on black variant, cell 85
Secondary LogoLast Updated : 7/20/2026
JWU Wildcats wordmark with mascot head, color on white variant, cell 86
Secondary LogoLast Updated : 5/22/2026
JWU Wildcats wordmark with mascot head, blue on white variant, cell 87
Secondary LogoLast Updated : 5/22/2026
The Wildcat Way wordmark with paws, color on white variant, cell 92
Secondary LogoLast Updated : 5/22/2026
The Wildcat Way wordmark with paws, blue on white variant, cell 93
Secondary LogoLast Updated : 5/22/2026
The Wildcat Way wordmark with paws, white on black variant, cell 94
Secondary LogoLast Updated : 7/20/2026
The Wildcat Way wordmark with paws and tagline, color on white variant, cell 95
Secondary LogoLast Updated : 5/22/2026
The Wildcat Way wordmark with paws and tagline, blue on white variant, cell 96
Secondary LogoLast Updated : 5/22/2026
The Wildcat Way wordmark with paws and tagline, white on black variant, cell 97
Secondary LogoLast Updated : 7/20/2026
Johnson & Wales University wordmark, blue variant, cell 5
WordmarkLast Updated : 5/22/2026
Johnson & Wales University wordmark, black variant, cell 6
WordmarkLast Updated : 5/22/2026
Johnson & Wales University wordmark, reverse on black variant, cell 7
WordmarkLast Updated : 7/20/2026
JWU Wildcats wordmark, color on black variant, cell 88
WordmarkLast Updated : 5/22/2026
JWU Wildcats wordmark, color on white variant, cell 89
WordmarkLast Updated : 5/22/2026
font system, blue variant, cell 98
WordmarkLast Updated : 7/21/2026
font system, gold variant, cell 99
WordmarkLast Updated : 7/21/2026
font system, black variant, cell 100
WordmarkLast Updated : 7/21/2026
font system, white on black variant, cell 101
WordmarkLast Updated : 7/21/2026
JWU lettermark, color on black variant, cell 90
LettermarkLast Updated : 7/21/2026
JWU lettermark, color on white variant, cell 91
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.