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Brand Guidelines

James Madison University

Location
Harrisonburg, VA
Established
1908
Mascot
Dukes
Code
JMU_NCAA
League
NCAA
Licensing Agency
CLC
James Madison University

Official Color Palette

Official University Color Palette

Guideline Assets

JMU lettermark, purple/gold variant, cell 1
Primary Logo
JMU lettermark, gold/white on purple variant, cell 2
Primary Logo
JMU lettermark, purple/white on gold variant, cell 3
Primary Logo
JMU lettermark, purple outline variant, cell 4
Primary Logo
Duke Dog head, full color variant, cell 5
Secondary Logo
Duke Dog head, full color on purple variant, cell 6
Secondary Logo
Duke Dog head, full color on gold variant, cell 7
Secondary Logo
Duke Dog head, purple/white variant, cell 8
Secondary Logo
Duke Dog head, white/purple on purple variant, cell 9
Secondary Logo
Duke Dog full body, full color variant, cell 10
Secondary Logo
Duke Dog full body, full color on purple variant, cell 11
Secondary Logo
Duke Dog full body, full color on gold variant, cell 12
Secondary Logo
Duke Dog full body, purple/white variant, cell 13
Secondary Logo
Duke Dog full body, white/purple on purple variant, cell 14
Secondary Logo
Bulldog with JMU, color variant, cell 24
Secondary Logo
Bulldog with JMU, reverse on purple variant, cell 25
Secondary Logo
Bulldog with JMU, reverse on gold variant, cell 26
Secondary Logo
Bulldog with JMU, black and white variant, cell 27
Secondary Logo
Bulldog with JMU, reverse on purple black and white variant, cell 28
Secondary Logo
JMU James Madison University, stacked color variant, cell 32
Secondary Logo
JMU James Madison University, stacked black and white variant, cell 33
Secondary Logo
JMU James Madison University, horizontal color variant, cell 34
Secondary Logo
JMU James Madison University, horizontal black and white variant, cell 35
Secondary Logo
University Seal, purple variant, cell 40
Secondary Logo
University Seal, black variant, cell 41
Secondary Logo
Duke Club logo, horizontal lockup variant, cell 42
Secondary Logo
Duke Club logo, stacked lockup variant, cell 43
Secondary Logo
Duke Club shield, icon only variant, cell 44
Secondary Logo
50 Seasons logo, on gold variant, cell 47
Secondary Logo
50 Seasons logo, on purple variant, cell 48
Secondary Logo
50 Seasons logo, on light gold variant, cell 49
Secondary Logo
50 Seasons logo, on grey variant, cell 50
Secondary Logo
50 Seasons logo, on black variant, cell 51
Secondary Logo
James Madison wordmark, stacked purple variant, cell 15
Wordmark
James Madison wordmark, stacked white on purple variant, cell 16
Wordmark
James Madison wordmark, stacked purple on gold variant, cell 17
Wordmark
Dukes wordmark, purple variant, cell 18
Wordmark
Dukes wordmark, white on purple variant, cell 19
Wordmark
Dukes wordmark, purple on gold variant, cell 20
Wordmark
James Madison wordmark, horizontal purple variant, cell 21
Wordmark
James Madison wordmark, horizontal white on purple variant, cell 22
Wordmark
James Madison wordmark, horizontal purple on gold variant, cell 23
Wordmark
James Madison University, stacked purple variant, cell 36
Wordmark
James Madison University, stacked black variant, cell 37
Wordmark
James Madison University, horizontal purple variant, cell 38
Wordmark
James Madison University, horizontal black variant, cell 39
Wordmark
Being The Change wordmark, stacked variant, cell 45
Wordmark
Being The Change wordmark, horizontal variant, cell 46
Wordmark
JMU, purple and gold variant, cell 30
Lettermark
JMU, black and white variant, cell 31
Lettermark
JMU Football, color variant, cell 29
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

James Madison University Brand Guidelines & Licensing