James Madison University Brand Guidelines
Location
Harrisonburg, VA
Established
1908
Mascot
Dukes
Code
JMU_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors
Official University Color Palette
Logos & Marks

Primary LogoLast Updated : 7/20/2026

Primary LogoLast Updated : 7/20/2026

Primary LogoLast Updated : 7/20/2026

Primary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 7/20/2026
Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 7/20/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

Secondary LogoLast Updated : 5/21/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 5/21/2026

WordmarkLast Updated : 5/21/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 7/20/2026

WordmarkLast Updated : 5/21/2026

WordmarkLast Updated : 5/21/2026

LettermarkLast Updated : 5/21/2026

LettermarkLast Updated : 5/21/2026

Sport LogoLast Updated : 5/21/2026